The measurement of customer assets value has become a significant task in the field of marketing. Although a series of achievements have been formed, the deeper research is still needed in the following aspects： how ...The measurement of customer assets value has become a significant task in the field of marketing. Although a series of achievements have been formed, the deeper research is still needed in the following aspects： how to build parameter estimation model of various variables based on the interaction among customer assets elements and how to get the scientific and available measured data. In order to solve these problems, this paper, based on the characteristics of customer relationship in Business to Business （B to B） enterprise and the analysis of the variable factors in the interactive models will systematically and practically use the seemingly unrelated regression method to construct three main parameters estimation models in the customer assets measurement model, and prove the feasibility of the model through a case study. Research results show that measurement model system constructed by this method solves the problem of interaction and germination among parameters influencing factors. At the same time, factors concentration simplifies data sources to ensure the reliability and objectivity of the data, and thus improve the accuracy and feasibility of the estimation of customer assets value.展开更多
随着工业互联网和智能制造的快速发展,MRO电商作为一种新型的电子商务模式,正逐步成为企业提升运营效率、降低成本的重要手段。本文首先阐释国内MRO行业的现状及特点;其次以国内MRO电商领域的领军企业——上海W公司为例,通过运用SWOT分...随着工业互联网和智能制造的快速发展,MRO电商作为一种新型的电子商务模式,正逐步成为企业提升运营效率、降低成本的重要手段。本文首先阐释国内MRO行业的现状及特点;其次以国内MRO电商领域的领军企业——上海W公司为例,通过运用SWOT分析法深入分析其MRO电商业务的运营状况、竞争优势与潜在挑战,以窥见当前MRO电商行业存在的问题和挑战,并探索未来的发展趋势,旨在为MRO电商行业的研究者和实践者提供有价值的参考。With the rapid development of industrial Internet and intelligent manufacturing, MRO e-commerce, as a new e-commerce model, is gradually becoming an important means for enterprises to improve operational efficiency and reduce costs. This paper firstly explains the current situation and characteristics of the domestic MRO industry;secondly, it takes Shanghai W Company, a leading enterprise in the field of domestic MRO e-commerce, as an example, and analyses its MRO e-commerce business operation, competitive advantages and potential challenges by using SWOT analysis, so as to get a glimpse of the current problems and challenges of the MRO e-commerce industry, and explore the future development trend, aiming to provide a good opportunity for the researchers in the MRO e-commerce industry. It aims to provide valuable references for researchers and practitioners in the MRO e-commerce industry.展开更多
货物贸易是经济活动的重要组成部分,在实践中,“一手交钱一手交货”的状况一般限于“B to C”场景,而在“B to B”场景中往往很难做到,赊欠货物贸易是“B to B”经济活动的常态。赊欠本质上属于买卖合同,特点为买卖双方中一方先予履行,...货物贸易是经济活动的重要组成部分,在实践中,“一手交钱一手交货”的状况一般限于“B to C”场景,而在“B to B”场景中往往很难做到,赊欠货物贸易是“B to B”经济活动的常态。赊欠本质上属于买卖合同,特点为买卖双方中一方先予履行,另一方延迟履行。以赊欠货物方式进行经济活动,促进了货物贸易发展,但也有其弊端。展开更多
文摘The measurement of customer assets value has become a significant task in the field of marketing. Although a series of achievements have been formed, the deeper research is still needed in the following aspects： how to build parameter estimation model of various variables based on the interaction among customer assets elements and how to get the scientific and available measured data. In order to solve these problems, this paper, based on the characteristics of customer relationship in Business to Business （B to B） enterprise and the analysis of the variable factors in the interactive models will systematically and practically use the seemingly unrelated regression method to construct three main parameters estimation models in the customer assets measurement model, and prove the feasibility of the model through a case study. Research results show that measurement model system constructed by this method solves the problem of interaction and germination among parameters influencing factors. At the same time, factors concentration simplifies data sources to ensure the reliability and objectivity of the data, and thus improve the accuracy and feasibility of the estimation of customer assets value.
文摘随着工业互联网和智能制造的快速发展,MRO电商作为一种新型的电子商务模式,正逐步成为企业提升运营效率、降低成本的重要手段。本文首先阐释国内MRO行业的现状及特点;其次以国内MRO电商领域的领军企业——上海W公司为例,通过运用SWOT分析法深入分析其MRO电商业务的运营状况、竞争优势与潜在挑战,以窥见当前MRO电商行业存在的问题和挑战,并探索未来的发展趋势,旨在为MRO电商行业的研究者和实践者提供有价值的参考。With the rapid development of industrial Internet and intelligent manufacturing, MRO e-commerce, as a new e-commerce model, is gradually becoming an important means for enterprises to improve operational efficiency and reduce costs. This paper firstly explains the current situation and characteristics of the domestic MRO industry;secondly, it takes Shanghai W Company, a leading enterprise in the field of domestic MRO e-commerce, as an example, and analyses its MRO e-commerce business operation, competitive advantages and potential challenges by using SWOT analysis, so as to get a glimpse of the current problems and challenges of the MRO e-commerce industry, and explore the future development trend, aiming to provide a good opportunity for the researchers in the MRO e-commerce industry. It aims to provide valuable references for researchers and practitioners in the MRO e-commerce industry.
文摘货物贸易是经济活动的重要组成部分,在实践中,“一手交钱一手交货”的状况一般限于“B to C”场景,而在“B to B”场景中往往很难做到,赊欠货物贸易是“B to B”经济活动的常态。赊欠本质上属于买卖合同,特点为买卖双方中一方先予履行,另一方延迟履行。以赊欠货物方式进行经济活动,促进了货物贸易发展,但也有其弊端。
