Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China

The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms.

Investigation and Countermeasures of the Development of Chinese Pharmaceutical E-commerce in the B2C Model Based on PEST-SWOT Analysis

Objective To analyze the problems of pharmaceutical e-commerce and provide strategies for its development in the future B2C mode since drug network management has great potential in China.Methods By collecting,identifying,and conducting literature research,PEST-SWOT identification and positioning of pharmaceutical e-commerce in the B2C mode were carried out.Results and Conclusion A PEST-SWOT analysis matrix was established to analyze the status of B2C pharmaceutical e-commerce,and to summarize its advantages,disadvantages,opportunities and threats from four perspectives of politics,economy,society and technology.Suggestions on cultivating compound talents proficient in medicine and e-commerce,exploring online payment methods for medical insurance,integration of upstream and downstream of the industrial chain and data sharing are put forward to promote the healthy and long-term development of pharmaceutical e-commerce under the background of big data.

SWOT Analysis on Agricultural Enterprises Implementing B2C E-commerce——A Case Study of Wuding Strong Chicken Farming Enterprises

This paper first introduced current situations of agricultural enterprises using B2C e-commerce to sell agricultural products.Then,using SWOT method,it analyzed strengths,weaknesses,opportunities,and threats of Wuding strong chicken farming enterprises implementing B2C e-commerce.Finally,it came up with recommendations for Wuding strong chicken farming enterprises implementing B2C e-commerce.

Quality Criteria for B2C E-Commerce Websites in Brazil

The objective of this study is to compare the ranking of the quality of e-commerce B2C portals in Brazil according to explicit criteria described in the article with the ranking according to the INFO 100 ranking. Theoretical research is first described, followed by the construction of eight self-established criteria of B2C portal quality measures and identification and compilation of requirements used by the I-Best, Opinia, E-bit and other institutes. After that, a portal quality evaluation is made by the web site content analysis;finally, a comparison of the rankings is presented. The obtained results showed that in spite of the lack of knowledge of the criteria adopted by INFO100 [1], there could be agreement with the criteria adopted in this study, because there was agreement with the results for the Ponto Frio portal. Therefore, it was concluded that the eight criteria used in this study can be useful in a quality analysis of B2C electronic portals.

B/S架构的C2级列控培训系统构建研究

随着高速铁路的大力发展,C2级列控系统在各个铁路局的应用越来越广泛。为了提高动车组司机及信号人员对C2级列控系统的运用、维护和维修能力,需开展相关知识的培训。所述C2级列控培训系统的研究和实现主要针对各铁路局电务维护人员和动车组司机等。通过构建B/S架构的列控培训平台,能够将CTCS-2级列控系统的关键运营场景、车载设备内部原理和地面设备原理更加直观的展示出来,并且能够支持培训人员的实际动手操作,丰富了培训手段,提高了培训效果。除此之外,由于采用了B/S架构进行平台的设计与搭建,能够很好的实现系统的在线发布、支持多个电务人员同时在线学习以及能够方便的进行系统升级维护。

The Effects of B2C Interaction on Customer Loyalty

Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.

Coopetition between B2C E-commerce Companies:Price Competition and Logistics Service Cooperation

This paper studies the impact of logistics cooperation in two competing companies,one of which is equipped with a self-run logistics system while the other is not.The latter outsources logistics services to a third-party logistics company before logistics cooperation,or to its competitor after logistics cooperation with the client's service quality being in proportion to and no greater than the service provider's service quality.We find that when the service provider is a price taker,logistics cooperation is beneficial to both firms only when the service quality after logistics cooperation is moderate.Interestingly,under some circumstances,the client's profit increases even when its service quality decreases after logistics cooperation because logistics cooperation eases the price competition.We also find that all-win situations in which logistics cooperation increases the firms7 profit,consumer surplus and social welfare can be achieved.Finally,when the service price can be chosen by the service provider,we propose a negotiation process in which agreement on logistics cooperation can be reached;when the firm can invest in service quality,logistics cooperation may lower the equilibrium investment level.

J2EE框架在需求侧用电管理信息系统中的应用

根据需求侧用电管理信息系统的功能和性能需求,从软件复用的角度出发,提出应用Java2平台企业版(J2EE)架构定制用电管理信息系统。通过与.NET间的技术特点比较,突出了J2EE框架在这个特定领域的优势。以实际用电管理信息系统为例,对J2EE在系统开发中的应用进行了探讨。介绍了用电管理信息系统的总体结构,分析了开发中涉及的J2EE框架下的JSP(Java Server Page)技术、EJB(Enterprise Java Bean)技术以及其他相关技术。

Management and control applications in Agriculture domain via a Future Internet Businessto- Business platform

The Agriculture business domain,as a vital part of the overall supply chain,is expected to highly evolve in the upcoming years via the developments,which are taking place on the side of the Future Internet.This paper presents a novel Business-to-Business collaboration platform from the agri-food sector perspective,which aims to facilitate the collaboration of numerous stakeholders belonging to associated business domains,in an effective and flexible manner.The contemporary B2B collaboration schemes already place the requirements for swift deployment of cloud applications,capable of both integrating diverse legacy systems,as well as developing in a rapid way new services and systems,which will be able to instantly communicate and provide complete,"farm-to-fork"solutions for farmers,agrifood and logistics service providers,ICT companies,end-product producers,etc.To this end,this conceptual paper describes how these requirements are addressed via the FIspace B2B platform,focusing on the Greenhouse Management&Control scenarios.

B2B MARKET FORMATION AND WELFARE IMPLICATION IN A BUYER'S MARKET

The emergence of B2B electronic markets has greatly changed the relative bargaining power of buyers and sellers.We study the equilibrium market structure in a buyer＇s market.We find that buyer-controlled B2B markets and neutral B2B markets have different equilibrium structures,and the emergence of B2B markets will increase social welfare,but its effect on buyers and sellers will be different：B2B markets increase the consumer surplus of the end market,but their effects on buyer and seller profits are moderated by the relative bargaining power of buyers and sellers.The profits of the side with much weaker bargaining power will decrease due to the introduction of B2B markets.

E-comm■的“围墙”能建起吗

电子商务最大特点就是它借助于网络创造了一个全新的商业环境。从传统商业环境发展到网络的商务环境,的确是一个”商机无限”的绝好时机。不过。“商机无限”并不等于“利润无限”。最终从电子商务中受益最大的是整个社会经济和广大消费者,而不是电子商务的投资者和经营者。