随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意...随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意度和顾客忠诚度等五个方面构建评价指标体系;采用可拓优度评价法确定各评价指标的权重并构建B2C电商平台用户满意度的评价模型;利用京东、淘宝和拼多多等三大电商平台的用户满意调查数据验证该评价模型的合理性。With the rapid development of e-commerce, B2C e-commerce platforms have taken a significant position in the retail market. Although substantial progress has been made in evaluating user satisfaction on these platforms, traditional evaluation methods still have limitations in terms of weight distribution. This study constructs an evaluation index system based on the Chinese Customer Satisfaction Index (CCSI) model, covering five aspects: user expectations, perceived quality, perceived value, customer satisfaction, and customer loyalty. The evaluation model of user satisfaction for B2C e-commerce platforms is developed by determining the weight of each evaluation index using the Extension Optimum Degree Evaluation Method. The rationality of this evaluation model is verified using user satisfaction survey data from three major e-commerce platforms: JD.com, Taobao, and Pinduoduo.展开更多
对跨境商对客(Business to Consumer,B2C)电商企业的信用状况进行评估,是海关经认证的经营者(Authorized Economic Operator,AEO)制度赋予海关的一项基本权力。随着我国跨境电商产业的持续发展,跨境电商企业增多,如何根据海关AEO制度的...对跨境商对客(Business to Consumer,B2C)电商企业的信用状况进行评估,是海关经认证的经营者(Authorized Economic Operator,AEO)制度赋予海关的一项基本权力。随着我国跨境电商产业的持续发展,跨境电商企业增多,如何根据海关AEO制度的规定开展好跨境电商企业尤其是跨境B2C电商企业的信用管理,是海关面临的现实性挑战。在此方面,海关更多地需要立足现实,按照以问题为导向的思路,在深入总结跨境B2C电商企业信用管理面临挑战的基础上,提出和实施相应的信用管理策略,解决信用管理中的难题,确保海关AEO制度明确的信用状况评估责任落实到位。在此种背景下,文章首先介绍海关AEO制度,然后对该制度背景下跨境B2C电商企业信用管理面临的挑战,以及海关需要采取的相应管理策略进行分析,以期为海关开展好跨境B2C电商企业信用管理工作提供参考。展开更多
Way back in 1999,twelve volunteers locked themselves in hotel rooms in Beijing,Shanghai,and Guangzhou to participate in a“72-hour network survival experiment.”The goal was to stay in the room for three days and surv...Way back in 1999,twelve volunteers locked themselves in hotel rooms in Beijing,Shanghai,and Guangzhou to participate in a“72-hour network survival experiment.”The goal was to stay in the room for three days and survive on an allowance from the organizer,half in cash and half in electronic form,by purchasing food,bedding.展开更多
文摘随着电子商务的迅速发展,B2C电商平台在零售市场中占据了重要地位。尽管平台用户的满意度评估已取得较丰富的成果,但传统的评价方法在权重分配方面仍存在局限性。基于中国顾客满意度指数模型从用户期望、感知质量、感知价值、顾客满意度和顾客忠诚度等五个方面构建评价指标体系;采用可拓优度评价法确定各评价指标的权重并构建B2C电商平台用户满意度的评价模型;利用京东、淘宝和拼多多等三大电商平台的用户满意调查数据验证该评价模型的合理性。With the rapid development of e-commerce, B2C e-commerce platforms have taken a significant position in the retail market. Although substantial progress has been made in evaluating user satisfaction on these platforms, traditional evaluation methods still have limitations in terms of weight distribution. This study constructs an evaluation index system based on the Chinese Customer Satisfaction Index (CCSI) model, covering five aspects: user expectations, perceived quality, perceived value, customer satisfaction, and customer loyalty. The evaluation model of user satisfaction for B2C e-commerce platforms is developed by determining the weight of each evaluation index using the Extension Optimum Degree Evaluation Method. The rationality of this evaluation model is verified using user satisfaction survey data from three major e-commerce platforms: JD.com, Taobao, and Pinduoduo.
文摘对跨境商对客(Business to Consumer,B2C)电商企业的信用状况进行评估,是海关经认证的经营者(Authorized Economic Operator,AEO)制度赋予海关的一项基本权力。随着我国跨境电商产业的持续发展,跨境电商企业增多,如何根据海关AEO制度的规定开展好跨境电商企业尤其是跨境B2C电商企业的信用管理,是海关面临的现实性挑战。在此方面,海关更多地需要立足现实,按照以问题为导向的思路,在深入总结跨境B2C电商企业信用管理面临挑战的基础上,提出和实施相应的信用管理策略,解决信用管理中的难题,确保海关AEO制度明确的信用状况评估责任落实到位。在此种背景下,文章首先介绍海关AEO制度,然后对该制度背景下跨境B2C电商企业信用管理面临的挑战,以及海关需要采取的相应管理策略进行分析,以期为海关开展好跨境B2C电商企业信用管理工作提供参考。
文摘Way back in 1999,twelve volunteers locked themselves in hotel rooms in Beijing,Shanghai,and Guangzhou to participate in a“72-hour network survival experiment.”The goal was to stay in the room for three days and survive on an allowance from the organizer,half in cash and half in electronic form,by purchasing food,bedding.
