Developing a prediction model for customer churn from electronic banking services using data mining

Background:Given the importance of customers as the most valuable assets of organizations,customer retention seems to be an essential,basic requirement for any organization.Banks are no exception to this rule.The competitive atmosphere within which electronic banking services are provided by different banks increases the necessity of customer retention.Methods:Being based on existing information technologies which allow one to collect data from organizations’databases,data mining introduces a powerful tool for the extraction of knowledge from huge amounts of data.In this research,the decision tree technique was applied to build a model incorporating this knowledge.Results:The results represent the characteristics of churned customers.Conclusions:Bank managers can identify churners in future using the results of decision tree.They should be provide some strategies for customers whose features are getting more likely to churner’s features.

Development of E-banking channels and market share in developing countries

There is fierce global competition within the banking industry.Therefore,banks endeavor to grow and strive to increase their market share.We analyzed the effect of developing innovative channels of presenting bank services on banks’market share.The statistical population of this research was Shahr bank’s central headquarter and its branches in Tehran,Iran.We developed questionnaires for gathering the data.The validity and reliability of the scales were tested by EFA,CFA,experts’opinion,and Cronbach’s alpha.We used linear regression to assess the impact of innovative channels,including internet banking,automatic teller machines(ATMs),mobile banking,telephone banking(TB),and point of sales(POS)on banks’market share.The results indicated that some of these channels,including internet banking,POS,and TB,positively affect a bank’s market share.The effect of two other platforms,including mobile banking and ATM development,on banks’market share was rejected.The findings of this study expand our understanding of how bank managers can improve their market share by developing innovative e-banking channels.

A Research on the Online Bank＇s Risk

Bank＇s business has taken many changes with the development of computer technology and economic globalization, and has faced fierce competition. Effectively countering such challenge and making profit has been the main task for the bank to survive and develop. Online bank as a new business entity, compared with the entity bank, has its own character and virtual effect that causes online bank＇s business activity totally different from common sense, which produces many new risks which never encounter in real condition. Based on the analysis of the risks online bank facing when doing business on the net, this paper brings forward to some advice on how to perfect online bank＇s business activity and improve transaction efficiency.

The Study on the Market Position for China Post to Launch International Financial Service

The article studies the international financial service, which might be opened by China Post. Based on defining postal financial service, it analyses the face-to-face circumstances and challenges by using the method of normal market position and the method of General Electric Company （GEC）. Finally it defines the market position of Postal Financial International Service （PFIS）.