This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilize...This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilized specifically in the futuristic narratives of modern Chinese science fiction.By referring to academic dialogues,this paper argues that ancient mythologies can be recreated in modern science fiction and create modern mythologies in futuristic narratives to present or deal with modern human fears.Based on this argument,this paper then continues to explore what kinds of modern mythologies science fiction might deliver.The Chinese film The Wandering Earth(2019)will be discussed in terms of its mythological symbols and metaphors.This paper proposes a new approach through which to reconnect past stories with futuristic narratives and builds a frame in which to contextualize ancient mythologies in contemporary Chinese culture.展开更多
Fitzgerald’s novel The Great Gatsby depicts the short and tragic life of Gatsby.The American Dream is the theme of this novel,and researchers have analyzed Gatsby’s American Dream from different perspectives.Many co...Fitzgerald’s novel The Great Gatsby depicts the short and tragic life of Gatsby.The American Dream is the theme of this novel,and researchers have analyzed Gatsby’s American Dream from different perspectives.Many color metaphors are employed to imply the disillusionment of Gatsby’s American Dream.Guided by conceptual metaphor theory,this study uses qualitative methods.It analyzes color metaphors,finding they shape tragic images and reveal Gatsby’s love tragedy.And the findings expand metaphor research scope and enrich expectations.展开更多
This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequen...This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.展开更多
Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries ...Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries and is recognized as a profound cognitive mechanism,manifesting as a broader cognitive phenomenon.This article is based on metaphorical examples of“flowers”in Chinese and English poetry,carefully selecting representative cases for in-depth analysis.The aim is to compare the imagery of“flowers”in Chinese and English poetry,observe their similarities and differences,thereby fostering a better understanding of poetry in both languages.Through this study,we not only delve into the intricacies of metaphor within poetry but also shed light on the distinct interpretations of the symbol of“flowers”in different cultural contexts,expanding our appreciation for the cultural diversity inherent in poetry.展开更多
Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors ...Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors and love metaphors,while negative emotion metaphors include anger metaphors,fear metaphors and sadness metaphors.They intuitively represent the source domain through physical signs,sensory effects,orientation dynamics and physical presentation close to the actual life,and the emotional multimodal metaphors in emojis have narrative and social functions.展开更多
This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,encompassing textual,visual,and auditory elements,which collaboratively function to construct metaphoric representations.Consequently,these advertisements are characterized by a rich presence of multimodal metaphors,strategically crafted to leave a lasting impression on viewers and to stimulate the purchasing intentions of targeted demographics.Employing a cognitive linguistics framework,this paper conducts a comparative analysis of the multimodal metaphors present in three exemplary German commercials:K-fee,Coca-Cola Zero,and Pure Milk.The findings illuminate the effective deployment of multimodal strategies in enhancing message transmission and fostering consumer engagement within the advertising landscape.展开更多
The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the devel...The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.展开更多
Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping meta...Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping metaphors would provide a possible solution to enhance the understanding of modern poetry.Based on the motivation to better understand modern poetry,the paper explores the 11 mechanisms of metaphors in modern poetry with examples in detail,i.e.,blending,mapping,frame shifting,image schema,conceptual integration,contextual grounding,inter-subjectivity,embodied cognition,recursiveness,juxtaposition,shape-moulding,by borrowing some concepts from Cognitive Linguistics,literary studies,and Rhetorics,which can be adopted as means and methods to understand modern poems.展开更多
In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,p...In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,proposed by Lakoff and Johnson,continues to be a subject of intense scholarly debate.Numerous studies have examined conceptual metaphor from various perspectives,but research specifically focusing on advertising discourse is still limited.Advertising is constantly present in our lives,whether we are conscious of it or not.It holds a significant influence in our daily lives and communication.As we know that advertisers tend to make use of metaphors,and an analysis of their usages can provide valuable insights into their role in advertising discourse.The purpose of this paper is to extend the application of conceptual metaphor theory to the unique context of Macao’s casino advertising.Through a small-scale study,the author aims to identify types of metaphors used in casino advertising and gain an understanding of how they are strategically employed to attract customers.展开更多
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li...This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.展开更多
This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely De...This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely Dead Metaphor,ClichéMetaphor,Stock or Standard Metaphor,Adapted Metaphor,Recent Metaphor,Original Metaphor;and seven strategies of metaphor translation,including reproducing the same image in the target language,replacing the image in the source language with a standard target language image,translation of metaphor by simile,translation of metaphor(or simile)by simile plus sense,conversion of metaphor to sense,deletion and same metaphor combined with sense.They can provide a strong theoretical support for analyzing the expressions of metaphors in novels and their translation methods.By deeply analyzing the expressions of metaphor and its translation methods in novels,it not only helps to understand the metaphorical meaning and cultural connotation of the original works,but also helps to explore the cultural differences and challenges faced by English and Chinese bilingualism in the process of metaphor translation,thereby significantly improving the translation level and promoting the development of translation research.展开更多
This paper makes an analysis of the cognitive nature of metaphor, expounds the view that metaphor is the necessity of cognitive process of vocabulary and reading teaching, especially for the English major. By employin...This paper makes an analysis of the cognitive nature of metaphor, expounds the view that metaphor is the necessity of cognitive process of vocabulary and reading teaching, especially for the English major. By employing some typical examples from the English-major textbooks, it advances how to train and raise specific teaching ways by utilizing metaphorical thinking.展开更多
The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching...The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.展开更多
文摘This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilized specifically in the futuristic narratives of modern Chinese science fiction.By referring to academic dialogues,this paper argues that ancient mythologies can be recreated in modern science fiction and create modern mythologies in futuristic narratives to present or deal with modern human fears.Based on this argument,this paper then continues to explore what kinds of modern mythologies science fiction might deliver.The Chinese film The Wandering Earth(2019)will be discussed in terms of its mythological symbols and metaphors.This paper proposes a new approach through which to reconnect past stories with futuristic narratives and builds a frame in which to contextualize ancient mythologies in contemporary Chinese culture.
文摘Fitzgerald’s novel The Great Gatsby depicts the short and tragic life of Gatsby.The American Dream is the theme of this novel,and researchers have analyzed Gatsby’s American Dream from different perspectives.Many color metaphors are employed to imply the disillusionment of Gatsby’s American Dream.Guided by conceptual metaphor theory,this study uses qualitative methods.It analyzes color metaphors,finding they shape tragic images and reveal Gatsby’s love tragedy.And the findings expand metaphor research scope and enrich expectations.
文摘This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.
文摘Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries and is recognized as a profound cognitive mechanism,manifesting as a broader cognitive phenomenon.This article is based on metaphorical examples of“flowers”in Chinese and English poetry,carefully selecting representative cases for in-depth analysis.The aim is to compare the imagery of“flowers”in Chinese and English poetry,observe their similarities and differences,thereby fostering a better understanding of poetry in both languages.Through this study,we not only delve into the intricacies of metaphor within poetry but also shed light on the distinct interpretations of the symbol of“flowers”in different cultural contexts,expanding our appreciation for the cultural diversity inherent in poetry.
文摘Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors and love metaphors,while negative emotion metaphors include anger metaphors,fear metaphors and sadness metaphors.They intuitively represent the source domain through physical signs,sensory effects,orientation dynamics and physical presentation close to the actual life,and the emotional multimodal metaphors in emojis have narrative and social functions.
文摘This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,encompassing textual,visual,and auditory elements,which collaboratively function to construct metaphoric representations.Consequently,these advertisements are characterized by a rich presence of multimodal metaphors,strategically crafted to leave a lasting impression on viewers and to stimulate the purchasing intentions of targeted demographics.Employing a cognitive linguistics framework,this paper conducts a comparative analysis of the multimodal metaphors present in three exemplary German commercials:K-fee,Coca-Cola Zero,and Pure Milk.The findings illuminate the effective deployment of multimodal strategies in enhancing message transmission and fostering consumer engagement within the advertising landscape.
文摘The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.
文摘Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping metaphors would provide a possible solution to enhance the understanding of modern poetry.Based on the motivation to better understand modern poetry,the paper explores the 11 mechanisms of metaphors in modern poetry with examples in detail,i.e.,blending,mapping,frame shifting,image schema,conceptual integration,contextual grounding,inter-subjectivity,embodied cognition,recursiveness,juxtaposition,shape-moulding,by borrowing some concepts from Cognitive Linguistics,literary studies,and Rhetorics,which can be adopted as means and methods to understand modern poems.
文摘In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,proposed by Lakoff and Johnson,continues to be a subject of intense scholarly debate.Numerous studies have examined conceptual metaphor from various perspectives,but research specifically focusing on advertising discourse is still limited.Advertising is constantly present in our lives,whether we are conscious of it or not.It holds a significant influence in our daily lives and communication.As we know that advertisers tend to make use of metaphors,and an analysis of their usages can provide valuable insights into their role in advertising discourse.The purpose of this paper is to extend the application of conceptual metaphor theory to the unique context of Macao’s casino advertising.Through a small-scale study,the author aims to identify types of metaphors used in casino advertising and gain an understanding of how they are strategically employed to attract customers.
文摘This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.
文摘This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely Dead Metaphor,ClichéMetaphor,Stock or Standard Metaphor,Adapted Metaphor,Recent Metaphor,Original Metaphor;and seven strategies of metaphor translation,including reproducing the same image in the target language,replacing the image in the source language with a standard target language image,translation of metaphor by simile,translation of metaphor(or simile)by simile plus sense,conversion of metaphor to sense,deletion and same metaphor combined with sense.They can provide a strong theoretical support for analyzing the expressions of metaphors in novels and their translation methods.By deeply analyzing the expressions of metaphor and its translation methods in novels,it not only helps to understand the metaphorical meaning and cultural connotation of the original works,but also helps to explore the cultural differences and challenges faced by English and Chinese bilingualism in the process of metaphor translation,thereby significantly improving the translation level and promoting the development of translation research.
文摘This paper makes an analysis of the cognitive nature of metaphor, expounds the view that metaphor is the necessity of cognitive process of vocabulary and reading teaching, especially for the English major. By employing some typical examples from the English-major textbooks, it advances how to train and raise specific teaching ways by utilizing metaphorical thinking.
文摘The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.
