Application of Color Psychology in Korean Brand Identity Design-Etude House

The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

Gerber Technology Unveils New YuniquePLM^(TM) Brand Identity Expressing Commitment to Stimulate the Apparel, Footwear and Soft Goods PLM Landscape

Gerber Technology, a business unit of Gerber Scientific, Inc. (NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry, today unveiled its new PLM

Analysis of Visualization Mapping in the Field of Brand Community Based on Cite Space Ⅲ

Taking 887 relevant papers in the Web of Science database as the analysis object,and with the help of Citespace III software developed by Chen Chaomei s team,this study makes a visual mapping analysis of the brand community field from the perspective of research hotspots,cooperation between countries(regions)and institutions,and co-citation networks.The study has found that research hotspots in this field focus on brand community,community,consumer,internet,model,loyalty,word-of-mouth,impact and trust.The United States has absolute strength in leading the research frontier of this field,and the degree of cooperation within the country is higher than that of international cooperation.The core papers in this field were published in from authoritative journals in the field of management.Through the analysis of the core papers,readers can further understand the development context of the brand community field.

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication

Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on storytelling, values, testimonials, company history and so on. The evolution of communication strategies in the digital era, and of globalised markets, demands rational, evidence-based management of the public image of brands. This article offers a theoretical discussion of the structural elements which play a part in establishing the public identity of fashion brands in the era of digital communication, and an innovative approach to the evidence-based investigation of the identity of a number of fashion brands as perceived by customers. The approach proposed here is based on a mix of interviews exploring subjective brand awareness, and objective monitoring of visual attention through eye-tracking. The article also summarises findings obtained by applying this approach to several subjects exposed to communication artefacts produced by fashion brands in order to obtain some information of general interest regarding the factors that influence customers’ mental models.

Palestinian Nation Branding via Public Diplomacy

The term“branding”is still contested when linked to nations;colleagues in Palestine would argue that the term“promotion”could be of a more positive impact;in fact,this paper will examine this issue as scholars automatically link“branding”to products,business,and trade.It is not easy to imagine the nation as a brand;a nation cannot re-make itself,like a company launching a new product.Branding a nation is inspired by its national identity which started to evolve with the evolution of the nation states;it heavily relies on people’s attachment to a shared land,shared history,shared language,shared culture,religion,clothing,behaviours,values,attitudes,or positions in dealing with internal and external variables.It is crucial to distinguish the identity for a nation which is usually done through studying the elements depending on which a nation promotes itself using public diplomacy.Public diplomacy is a soft power’s key instrument which we cannot ignore;in soft power,the narrative and the reality have to reflect each other.A nation’s identity is partly inherited from history and partly a continuing construction;there are aspects of national reputation which can be altered,for better or worse,by choice of actions,words,and images.Even the inherited parts of national reputation are open to revision as time goes by,states have gun a long way in their nation branding and Palestine cannot remain indifferent.This paper aims to address the importance of Palestinian national branding and to further shed light on how this could be done.Based on examples of other successful countries―case studies,the paper shall introduce a number of elements that shape a national identity;those elements are expected to inspire scholars and policy-makers in determining what is worth promoting in Palestine that would lead to successful branding of Palestine as a nation.In branding for Portugal,Cristiano Ronaldo,the soccer player was determined to be a national brand;the Portuguese chose to brand themselves with his initials CR7.Today,if you read,hear,or visit Portugal,you will find a lot related to CR7,whether we like soccer or not,CR became an attractive brand for his country.For their nation branding,Portuguese chose tourism,cuisine,culture,and sports rather than their history of conquering the world,and this paper will be inspired by this example and others.In Palestine,not much work had been put on nation branding;therefore,this paper will introduce the concepts and will try to examine how important it is for serving the national cause and the strategic national goals,in doing so,the paper will try to answer the following questions:What is nation branding?How is public diplomacy related to nation branding?Can public diplomacy replace nation branding?What is the image of Palestine and Palestinians abroad?How are we seen by others vs.how do we wish to be seen?Does Israel play a role in branding Palestine and Palestinians internationally?Is it important to consider a national brand/s for Palestine?What is the Palestine that we aspire to promote?

Cannibalism and the Applicablity on Brand Name Translation

Good brand name translation involves knowledge and expertise from many disciplines,such as linguistics,translation studies,marketing,aesthetics,psychology,law,etc.It is really an interdisciplinary practice that requires strenuous research and experience.In addition,the research methodology thereof is also quite problematic.This paper aims at bringing a latest translation theory—cannibalism into brand name translation and test its applicability in brand name translation practice.

基于知识图谱的国内外城市品牌研究可视化分析

目的利用科学知识图谱,对国内外文献进行分析对比,以客观数据和直观图谱分析为依据,对当前城市品牌的热点问题和发展趋势进行分析和总结。方法运用可视化文献分析软件Cite Space 6.2R1,以中国知网数据库中的北大核心、CSSCI、SCI期刊文献和Web of Science核心集合数据库中收录的城市品牌相关文献为数据来源,对国内外城市品牌的发文量、作者及研究机构合作分布、相关研究热点、研究领域发展趋势等方面问题绘制科学知识图谱,并进行可视化分析。结论国外城市品牌发文量呈现出波动上升态势;作者及研究机构合作密切,形成明显合作团队;city、impact、model为研究热点;reputation、engagement、mediating role、perceived value、experiences是较具影响的研究前沿领域;整体研究聚焦于城市品牌与外界因素的相互作用,如何通过品牌的塑造和传播提高城市在公众心中的地位,以及如何增加人们与城市品牌的互动和参与;研究趋势从理论研究到实践应用、从单一视角到多维度、从系统化到参与式研究。国内城市品牌发文量低于国外,整体发文量呈现出波动缓慢上升态势;作者及研究机构合作不密切,没有形成成熟的合作团队;城市品牌、城市营销、城市形象、品牌为研究热点;城市形象、城市发展、品牌形象是较具影响力的研究前沿领域;整体研究侧重于城市品牌本身,如何借助城市品牌推动城市形象的提升;研究趋势由自发到自觉、由个案到普遍、由地方探索到统筹推进。

文化基因视域下区域农产品品牌视觉形象设计

随着国家对乡村振兴事业的进一步扶持,区域农产品品牌化已成为必然趋势。针对现阶段区域农产品品牌视觉形象良莠不齐、同质化严重的现状,探索文化基因视域下区域农产品品牌视觉形象的设计原则与设计策略,旨在通过地域文化赋能品牌的方式打造差异化定位,为其创意设计及其延展提供源源不断的设计动力;层次分析法的介入可以通过为创意设计提供量化依据,来克服传统方案在择优过程中的绝对主观性,从而减少品牌的试错成本。

基于地域文化的品牌形象设计探究

地域文化是鲜明而特色的文化符号,其内涵包括自然地理与历史人文,将地域文化应用于品牌形象设计中,有助于品牌与当地特色更好结合与传播。目前地域文化品牌形象设计中存在设计视觉动力不足,设计内涵不突出等问题。本文通过分析地域文化中的设计资源与实际应用案例,探究地域文化视角下的品牌形象设计发展。

虚拟品牌社区中意见领袖特征对顾客参与价值共创意愿的影响研究——社区认同的中介作用

在飞速发展的互联网时代,虚拟品牌社区成为了企业和消费者进行价值共创的平台。意见领袖在虚拟品牌社区中的影响力和号召力对消费者意愿和行为产生影响。采用实证研究方法探讨了意见领袖特征对顾客参与价值共创意愿的影响。研究表明:虚拟品牌社区意见领袖特征、社区认同对顾客参与价值共创意愿均有显著正向影响;意见领袖特征对社区认同有显著正向影响;社区认同在意见领袖特征对顾客参与价值共创意愿的影响中起部分中介作用。最后,对虚拟品牌社区管理者提出建议:要重视意见领袖并且善于挖掘出色的意见领袖;建立相关的激励机制,给予意见领袖适当奖励;大力开展意见领袖与社区顾客间的互动活动;加强虚拟品牌社区建设,提升顾客的社区认同。

老字号品牌视觉形象创新设计研究——以镇江恒顺香醋为例

“老字号”是中国世代传承的品牌,属于中国传统文化。本文以镇江恒顺香醋为例,在阐述老字号起源与恒顺香醋发展历程的基础上,对恒顺香醋品牌的视觉形象进行分析,最后提出老字号品牌视觉形象的创新设计思路。目的在于为老字号品牌视觉形象的创新设计提供可行性方案,从而推动老字号品牌的保护发展和品牌质量提升。

文化自信视阈下国潮品牌成长过程及影响因素--基于扎根理论的探索性研究

随着中华优秀传统文化复兴和文化自信衍生出了“国潮”风,国潮品牌成为文化自信的实践主体,并在文化自信中不断成长。运用扎根理论探析文化自信视阈下国潮品牌成长过程及影响因素,研究结果表明:文化自信视阈下国潮品牌成长的外部影响因素包括文化认同、中国制造向中国智造转型和文化自觉;内部影响因素为国潮品牌人才资源、技术资源、文创能力。国潮品牌要通过培养企业文创人才,提升文创能力和文创技术水平,将中华优秀传统文化与现代文化相融合,创新国潮产品和服务,更好地应对市场变化和挑战。国潮品牌在成长过程中要洞悉品牌内外部发展优势和机遇,践行中华优秀传统文化创造性转化和创新性发展战略,整合品牌文化发展资源,在品牌文化发展战略中重塑国潮品牌文化内涵,运用科技创新品牌文化传播,将民族文化符号更好地融入国潮产品和服务中,促进消费者对国潮品牌认同,提升国潮品牌竞争力及发展韧性,以促进国潮品牌成长。

酸性设计风格在品牌视觉形象设计中的应用研究

酸性设计风格作为近几年流行的一种美学风格,为品牌视觉形象提供了新的设计语言。文章通过品牌视觉符号及案例分析,探讨品牌的包装、产品、宣传物料和广告等方面的接触点,提出反差感的字体应用、未来感元素与传统文化相结合、创造品牌视觉符号传播等应用思路。以期满足消费者的需求和审美趣味的变化,从而提高品牌的辨识度,增强品牌在市场当中的影响力。

品牌标识的消费者反应及心理机制研究述评

为了解品牌标识对企业营销实践和消费者购买决策的影响,界定品牌标识的定义、类型、功能,明晰品牌标识对消费者认知、情感和行为的影响,文章采用文献阅读和综述方法,聚焦国内外研究中具有价值的观点和实证结果,对其进行整理和归纳。综述结果表明,品牌标识营销效应在文字(数字、字母、字体)、图形(对称、圆角与多角、边框)及颜色三个维度具有不同影响。其心理机制包括生理(觉醒、注意)、认知(加工流畅性、解释水平、光环效应、具身认知、时空一致性、心理距离)和消费者特质因素(性别、社会阶层、情绪、自我构念)三个层面,主要集中在认知心理学范畴,证实品牌标识通过作用于消费者认知进而影响行为的机制。未来研究应结合当今时代发展,针对衍生出的新型标识进行探讨;同时,以系统的观点将标识多种元素结合看作整体,探讨不同元素的相互促进和抑制作用,对品牌标识研究进行延伸和补充。

消费文化视阈下农产品品牌IP视觉形象设计研究

目的在消费文化视域下,对农产品品牌IP视觉形象设计的规律与方法进行梳理,进而探讨农产品品牌IP视觉形象设计的创新思路和优化路径。方法首先,从消费文化和视觉消费视角,通过消费符号化、消费感性化、消费体验化三个特征维度分析农产品品牌IP视觉形象设计主流形式及需求趋势;随后,通过文献分析与案例研究法对农产品IP视觉形象的设计规律与设计方法进行梳理,结合消费文化视域下农产品IP视觉形象设计的应用价值、创新思路、优化路径提出具体的设计策略;最后,通过“温氏天露”食品品牌的设计实践案例,从满足物质消费需求的设计定位,到满足文化消费需求的内容设计,再到满足精神消费需求的场景化构建三个维度的设计策略进行实例验证。结论基于当前消费文化特征的农产品品牌IP视觉形象设计策略,能有效建立IP视觉形象与农产品、品牌、消费者之间的联系,有助于实现农产品品牌的精准定位、品牌理念的输出,以及消费体验的增强,为农产品品牌IP视觉形象设计提供新的研究视角与有益启示。

皮革产品品牌标识设计对消费心理的影响研究

品牌标识是产品的身份证,能够给消费者带来产品的第一印象。它的外在设计或名称等直接影响消费者对产品的认知。皮革产品是日常消耗品,市场上品牌林立。一个别致的品牌标识能够使产品在众多相似品类中脱颖而出,对产品的售卖起到至关重要的作用。本文通过研究皮革产品品牌标识元素,结合品牌标识设计对消费心理的影响,归纳总结皮革产品品牌标识设计方法及应该注意的问题,以提高皮革行业对品牌标识的重视程度,对皮革产品品牌标识的设计有参考价值。

品牌设计中视觉符号与色彩的创新应用研究

品牌设计是企业与消费者沟通的重要桥梁,视觉符号与色彩作为品牌设计的核心元素,对于传递品牌信息、塑造品牌形象、建立情感联系以及发展社会文化具有重要作用。随着市场竞争的加剧和消费者审美的多样化,对视觉符号与色彩的创新应用提出了更高的要求。本研究旨在探讨品牌设计中视觉符号与色彩的创新应用策略,以期为品牌设计提供新的视角和方法。

视觉传达设计在品牌形象建设中的运用

近年来,在品牌形象建设中,视觉传达设计效用不可忽视,有利于深化品牌理念,实现品牌形象广泛传播。本文基于视觉传达视角,分析我国品牌形象建设现状,挖掘潜在形象设计问题,探究品牌形象建设创新路径。我国设计人员需把握时代发展风向,加强传统文化与现代设计融合力度,结合品牌目标市场,明确品牌形象建设定位,全面展现品牌形象情怀,拉近品牌与消费者距离,增强视觉传达设计效果。