Brand Loyalty in Ruisi English Training School of Customers in Nanning City, China

This study aims to explore:(1)the impact of different customer experience English training satisfaction on the brand awareness and brand loyalty of Nanning Ruisi English Training School,and(2)its implications for Nanning Ruisi English Training School to build a marketing mix for students participating in training.This is a quantitative study.The tool used was a questionnaire.The study sample consisted of 385 Chinese students from Nanning,Guangxi,China,obtained through a multi-stage random sampling technique.The results were analyzed with the help of SPSS software,descriptive statistical analysis,Pearson correlation test,and regression analysis which were used to test hypotheses,and the main purpose of the study was brand loyalty of Ruisi Customer English Training School in Nanning,China.Descriptions of samples and sampling methods are used in the research,and techniques for analyzing data and research instruments are introduced.The results show that significant positive relationships and marketing mix are predictors of customer decisions.Research shows that the English training industry needs to employ marketing mix tools to acquire customers.Promotions are essential in order to reach and attract more younger generation customers.This research is of great significance and practical value to all English training schools in Nanning,Guangxi.

Factors Affecting Brand Loyalty of Private Universities: Case Study Guangxi University of Foreign Languages

In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.

Relationship between Brand Cognitive Value and Brand Loyalty:A Case Study of Chimelong Tourist Resort

In this paper,a hypothetical relationship between brand cognitive value and brand loyalty is built.Questionnaire data from tourists in Chimelong Tourist Resort is collected.A total of 363 questionnaires are distributed,and 225 valid questionnaires are collected.The results confirm that brand cognitive value has a significantly positive impact on brand loyalty,and the positive impact of economic value,superior value and experience value in brand cognitive value on brand loyalty is more significant.

Exploration of Influencing Factors on Brand Image and Brand Loyalty:Evidence from the Destination Brand of Xinjiang Production and Construction Corps

Tourism destination branding is an important goal in the development of tourism industry,and brand image and brand loyalty are important components of destination brand equity.Based on analyzing the framework of influencing factors of brand image and brand loyalty in tourism destinations,this paper takes Xinjiang Production and Construction Corps of China as an example,and conducts an empirical study on the influencing mechanism of brand awareness,brand association,brand trust and perceived quality on brand image and brand loyalty in tourism destinations by constructing a structural equation model.We find that brand awareness,brand association,and perceived quality have positive effects on brand image and brand loyalty,and some of these effects are mediated by brand trust.In addition,we find that tourists’subjective experience,as reflected by tourists’age and frequency of travel,moderates each of the influences on brand image and brand loyalty differently.This study enriches the theory of tourism destination research and provides a basis for the improvement of tourism destination brand.

Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.

Empirical Study of Brand-Customer Relationship Based on Customer Lock-In in Chinese Banking

The central construct of customer lock-in （CL） is measured and its role along with that of consumer loyalty in influencing the brand-customer relationship is tested. Using data collected from focus groups, a measurement model for CL is developed, and a structural equation model consisted based on literature review and our own theory is established. Moreover, the moderating effects of CL on the relationship between perceived value （PV） and brand relationship quality （BRQ） , as well as that between BRQ and brand loyalty （BL） based on data collected through a survey have been tested. Results indicate that consumer satisfaction is a critical factor in establishing brand-customer relationship, and the attitudinal brand loyalty is the key to obtain brand behavioral loyalty. Furthermore, CL tactics, such as decreasing consumers＇ learning cost and transactional cost facilitate the relationship building between customer and brand, while involuntary lock-in may have an adverse effect in the relationship building process. In addition, involuntary lock-in and loyalty program help in obtaining consumers＇ behavioral brand loyalty but not their attitudinal loyalty.

Branding and brand equity measurement in the beer industry of Thailand

The objective of this research is to investigate a new concept model of brand equity measurement in the economy beer industry of Thailand by using five factors of brand equity which are brand awareness, brand liking, brand purchase intention, brand satisfaction and brand loyalty along with the consumer behavior. The respondents are 379 males and females who have at least occasionally had a beer during the past few years. The findings show that males are more likely to drink beer regularly and in larger quantities. The average respondent seems to drink beer in order to relax and socialize at parties. Respondents recognize Leo beer more than the other two brands in this study. Descriptive statistics and statistical analysis are presented for individuals, managers, as well as for advertising and marketing professionals. Suggestions and links for personal brand building are also offered.

The Power of Branding

One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty

Brand communication by brand experience design of APP for hotel

In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a unique, memorable and valuable experience actively in the process brand establishment. With the development of mobile Internet and the use of application （APP）, the brand communication among customers and providers has been strengthened. The research purpose is to help hotel marketers figure out how to implement brand communication with brand experience of APP for hotel. It is founded that sensory brand experience design and social brand experience all have positive influence on customer brand loyalty.

Corporate WeChat Marketing To Improve Loyalty

In this paper, the relationship between brand loyalty antecedent variables, brand trust and brand loyalty is studied by reviewing theoretical studies on them. On the basis of related literature and theory, this paper explored the factor influencing WeChat marketing： the reliability of the WeChat platform, the convenience of WeChat platform, the information quality of the WeChat, the humanization role and the leaders＇attitude, namely WeChat marketing plays its role mainly by the five factors. On this basis, this paper constructed the model of the impact of WeChat marketing on consumers＇ brand loyalty.Through the questionnaire survey to collect data, using SPSS 19.0 software and software Amos 17.0 descriptive statistical analyse the data to modify the index system scale. Using the method of structural equation model analysis,this paper discusses the brand trust＇s influence and its antecedent to brand loyalty, brand trust as the intermediary variables at the same time and it is proved its intermediary role in the process of impact on consumers＇ brand loyalty in the WeChat marketing. Finally, on the basis of the research conclusion, this paper put forward practice recommendations for enterprises＇ WeChat marketing.