The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients...The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc..展开更多
The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(IC...The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands.展开更多
One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif...One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.展开更多
With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas pu...With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas purchasing agents and cross-border online shopping have been enormously prevailing,and accordingly more and more British and American cosmetics expect to occupy a place in the huge market of China.Therefore,it is particularly important to explore the Chinese translation strategies for British and American cosmetic brands.Based on the theory of reception aesthetics,this thesis takes the corpus Estee Lauder,La mer,and other famous cosmetics brands.The thesis proposes several methods for translating cosmetic brands:transliteration for proper names like person or geography names;free translation to recreate brand aesthetics;creative translation for new brands;and adapted translation for divergence in language habits.Therefore,this thesis is of theoretical and practical significance as far as the field of cosmetics is concerned.展开更多
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo...The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.展开更多
The recently released 2023 Emerging Brand Development Report shows that the beauty industry had the largest number of emerging brands on the list in 2022 and continues to top the 2023 emerging brand list.A total...The recently released 2023 Emerging Brand Development Report shows that the beauty industry had the largest number of emerging brands on the list in 2022 and continues to top the 2023 emerging brand list.A total of 39 brands come from the beauty cosmetics sector,which is more than the total listed brands from the beverage and food industry.The beverage industry is also actively seeking new changes,for instance,prepared tea is on the rise and many popular items have appeared in the coffee segment.Among the new brands in the 3C industry,many brands of traditional consumer electronics products are being replaced by brands from the“non-mainstream”consumer electronics field.展开更多
Recently, Savills and the U.S. Green Building Council released Sustainable Retail-Staying on Track(hereinafter the report), which pointed out that the ranking of the 20-city retailer index in 2022 changed the most in ...Recently, Savills and the U.S. Green Building Council released Sustainable Retail-Staying on Track(hereinafter the report), which pointed out that the ranking of the 20-city retailer index in 2022 changed the most in the past five years, but that Shanghai, Beijing, Shenzhen and Chengdu are still among the top four retailers in 2022. The sustainable retail index of coastal cities including Ningbo, Qingdao and Xiamen has greatly improved.展开更多
From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and ...From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and regions around the world,covering wine,high-end food,health products and many other new products and quality goods.展开更多
It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.8...It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.833 billion yuan), up 14.4 percent year on year, surpassing the cosmetics exports of $25(17.981 billion yuan) in 2018 and $2.774 billion(19.952 billion yuan) in 2019. Obviously, the profit growth rate of beauty brands outside China is increasing year by year.展开更多
Domestic toothpastes forced to retreat The stories of domestic toothpastes are not as good as soda water. Due to the strength of domestic drinks in recent years, soda water are regaining power. Two Cola brands made ot...Domestic toothpastes forced to retreat The stories of domestic toothpastes are not as good as soda water. Due to the strength of domestic drinks in recent years, soda water are regaining power. Two Cola brands made other drinks lose grounds in the market. Nowadays, the latest domestic drinks keep emerging and the competition in the market is getting fierce.展开更多
The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for t...The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.展开更多
Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojia...Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.展开更多
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident...This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.展开更多
With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important r...With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.展开更多
World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995...World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also展开更多
Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current...Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.展开更多
Construction projects require cement, which must have definite qualities so as to play its part separately in structure. The compressive strength of cement and, consequently, its physical properties could vary as a re...Construction projects require cement, which must have definite qualities so as to play its part separately in structure. The compressive strength of cement and, consequently, its physical properties could vary as a result of variations in the raw materials, as well as in manufacturing conditions. Therefore, an experimental study has been checked out herein by investigating the mechanical and physical properties of concrete specimens by means of four different types of Ordinary Portland Cements, namely Black Bull, Lucky, Pak Land and DG obtained from the market of Sindh Pakistan. Based on obtained results, it was found that Lucky cement type performed well when compared to other three types both in compressive and tensile strength of concrete. Although there were some differences in the physical properties of cement used in this study, however, they all meet with the requirements of international standards.展开更多
文摘The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc..
文摘The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands.
文摘One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market.
文摘With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas purchasing agents and cross-border online shopping have been enormously prevailing,and accordingly more and more British and American cosmetics expect to occupy a place in the huge market of China.Therefore,it is particularly important to explore the Chinese translation strategies for British and American cosmetic brands.Based on the theory of reception aesthetics,this thesis takes the corpus Estee Lauder,La mer,and other famous cosmetics brands.The thesis proposes several methods for translating cosmetic brands:transliteration for proper names like person or geography names;free translation to recreate brand aesthetics;creative translation for new brands;and adapted translation for divergence in language habits.Therefore,this thesis is of theoretical and practical significance as far as the field of cosmetics is concerned.
文摘The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.
文摘The recently released 2023 Emerging Brand Development Report shows that the beauty industry had the largest number of emerging brands on the list in 2022 and continues to top the 2023 emerging brand list.A total of 39 brands come from the beauty cosmetics sector,which is more than the total listed brands from the beverage and food industry.The beverage industry is also actively seeking new changes,for instance,prepared tea is on the rise and many popular items have appeared in the coffee segment.Among the new brands in the 3C industry,many brands of traditional consumer electronics products are being replaced by brands from the“non-mainstream”consumer electronics field.
文摘Recently, Savills and the U.S. Green Building Council released Sustainable Retail-Staying on Track(hereinafter the report), which pointed out that the ranking of the 20-city retailer index in 2022 changed the most in the past five years, but that Shanghai, Beijing, Shenzhen and Chengdu are still among the top four retailers in 2022. The sustainable retail index of coastal cities including Ningbo, Qingdao and Xiamen has greatly improved.
文摘From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and regions around the world,covering wine,high-end food,health products and many other new products and quality goods.
文摘It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.833 billion yuan), up 14.4 percent year on year, surpassing the cosmetics exports of $25(17.981 billion yuan) in 2018 and $2.774 billion(19.952 billion yuan) in 2019. Obviously, the profit growth rate of beauty brands outside China is increasing year by year.
文摘Domestic toothpastes forced to retreat The stories of domestic toothpastes are not as good as soda water. Due to the strength of domestic drinks in recent years, soda water are regaining power. Two Cola brands made other drinks lose grounds in the market. Nowadays, the latest domestic drinks keep emerging and the competition in the market is getting fierce.
文摘The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety.
文摘Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety.
基金The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。
文摘This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.
文摘With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.
文摘World famous colour TVs,such asSony,National and Toshiba,usedto monopolize China’s large-screencolour TV market.But recently the KingBrand colour TV made by the TCL ElectronicsGroup has begun to challenge them.In1995,the TCL King Brand colour TV notonly ranked first for its sales volume on theChinese market among the domestically-produced TVs of its kind,but also
文摘Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.
文摘Construction projects require cement, which must have definite qualities so as to play its part separately in structure. The compressive strength of cement and, consequently, its physical properties could vary as a result of variations in the raw materials, as well as in manufacturing conditions. Therefore, an experimental study has been checked out herein by investigating the mechanical and physical properties of concrete specimens by means of four different types of Ordinary Portland Cements, namely Black Bull, Lucky, Pak Land and DG obtained from the market of Sindh Pakistan. Based on obtained results, it was found that Lucky cement type performed well when compared to other three types both in compressive and tensile strength of concrete. Although there were some differences in the physical properties of cement used in this study, however, they all meet with the requirements of international standards.