The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class&...The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.展开更多
With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-busin...With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students.展开更多
The establishment of Business English (abbreviated as BE hereafter) as an independent discipline for undergraduate education appeals to the higher professionalism of BE teachers' knowledge structure. This paper in...The establishment of Business English (abbreviated as BE hereafter) as an independent discipline for undergraduate education appeals to the higher professionalism of BE teachers' knowledge structure. This paper introduces the results of a study that, by in-depth semi-structured interviews, investigated the knowledge structure of 18 teachers across three different BE course modules. Data are analyzed based on grounded theory. Eleven knowledge types required of a qualified BE teacher across three different structures (i.e., three BE course modules) are identified. The construction of BE teachers' knowledge structures differs in the three BE course modules. The findings are a meaningful supplement to the theoretical analysis of the “should-be” description of BE teachers’ knowledge structure and can improve the understanding of the constituents of BE teachers' knowledge structures at a micro-level, which should, in turn, provide references for different module teachers' development.展开更多
文摘The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.
文摘With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students.
基金part of the outcome of the province-sponsored project:Study of Business English professional knowledge structure and self-development based on grounded theory [201405013WLH15]
文摘The establishment of Business English (abbreviated as BE hereafter) as an independent discipline for undergraduate education appeals to the higher professionalism of BE teachers' knowledge structure. This paper introduces the results of a study that, by in-depth semi-structured interviews, investigated the knowledge structure of 18 teachers across three different BE course modules. Data are analyzed based on grounded theory. Eleven knowledge types required of a qualified BE teacher across three different structures (i.e., three BE course modules) are identified. The construction of BE teachers' knowledge structures differs in the three BE course modules. The findings are a meaningful supplement to the theoretical analysis of the “should-be” description of BE teachers’ knowledge structure and can improve the understanding of the constituents of BE teachers' knowledge structures at a micro-level, which should, in turn, provide references for different module teachers' development.