In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include developme...In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three aspects. Developing the trade customers is looking for new business partners and conducting trade. Under the traditional way of developing trade customer cost is very high, mainly is the incomplete and asymmetry of information. In the information age, a lot of information is public, via the Internet, cannot get restricted by time, space and geography, not only save a large amount of the manpower, and improve the working efficiency. Therefore we combine the purpose-guided theory of language to propose the novel business English letter writing paradigm.展开更多
With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims t...With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims to acquire information, make effective communication, deal with related matters, maintain friendly business relations and proceed regular business contacts.As an effective bridge and cooperative bond, English business letters receive its popularity in joint ventures. The leaders focus on the application of the English business letters.The paper focus on the study of English business letters through cooperative principle, letting users of English business letters have a more profound and comprehensive understanding. Therefore, it is better to guide and get desired outcome.展开更多
文摘In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three aspects. Developing the trade customers is looking for new business partners and conducting trade. Under the traditional way of developing trade customer cost is very high, mainly is the incomplete and asymmetry of information. In the information age, a lot of information is public, via the Internet, cannot get restricted by time, space and geography, not only save a large amount of the manpower, and improve the working efficiency. Therefore we combine the purpose-guided theory of language to propose the novel business English letter writing paradigm.
文摘With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims to acquire information, make effective communication, deal with related matters, maintain friendly business relations and proceed regular business contacts.As an effective bridge and cooperative bond, English business letters receive its popularity in joint ventures. The leaders focus on the application of the English business letters.The paper focus on the study of English business letters through cooperative principle, letting users of English business letters have a more profound and comprehensive understanding. Therefore, it is better to guide and get desired outcome.
