Characteristics and C-E Translation Methods of the Four-Character Frame in the Subtitles of the Documentary Daming Palace

This paper studies the four-character frame in the subtitle of the documentary Daming Palace, aiming to provide a reference for the translation of the documentary four-character case as well as better spread Chinese culture. By analyzing, researching and summarizing the subtitle of Daming Palace and reading a lot of literature, the author has found that in Daming Palace the four-character frame is characterized by the use of the absolute four-character frames and the recurrence of some four-character frames, and that C-E translation methods of the four-character frame are mainly literal translation, free translation, provincial translation and concise translation.

Study of C-E Translation of Public Signs in China: Review and Reflection

In the last decade,Chinese scholars have made great achievements in the study of public sign translation.Their re-search findings are analyzed from the following perspectives:definition,functions and features of public signs;differences betweenChinese and English public signs;and related academic research.Reflection on the previous studies suggests that more empiricalstudies should be conducted under the guidance of translation theories in the future.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

A Probe into C-E Translation of Publicity Materials of Red Tourism in Hu.nan Province

Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

A Contrastive Study on the C-E Translation of the Verb of Perception zhijian from the Perspective of Subjective Consciousness and Objective Consciousness

Verbs of perception include sight,hearing,smell,taste and touch,of which zhijian belongs to sight is very common in literary works,and its semantic meaning also begins to change with the development of time.Based on the original text and two translated versions of the Water Margin,this paper makes a comparative analysis of the translation strategies of zhijian on the basis that Chinese emphasizes subjective consciousness and the mixed consciousness of subjectivity and objectivity,while English stresses objective consciousness with a clear boundary between subjectivity and objectivity.According to previous studies,this paper regroups the appearance of zhijian and divides it into two categories,namely zhijian at the beginning of a sentence and at the beginning of a minor sentence.On the basis of the context and the changing function of zhijian,that is,the function of being a verb and being a discourse marker,it can be concluded that as the meaning of a verb,the real action,the meaning of zhijian is expressed by“seeing”,so translators usually adopt literal translation;while as a discourse marker,it is no longer the main component of sentence structure,but to highlight the following information,translators will adopt deletion,conversion and retaining.It can be seen that translators often need to convert Chinese characterized by subjective consciousness into English dominated by objective consciousness,thus conforming to various meaning of zhijian.

On C-E Translation of Tourism Public Signs in the Light of Skopostheorie

Public signs have the functions of prompting,directing,restricting and compelling people's behaviors in public.Thoughexperts and government have done a lot to improve and regulate tourism public signs translation,there still exist many problems re-flecting in linguistic translation errors,pragmatic translation errors and cultural translation errors.In the light of Skopostheorie,thetranslation purpose justifies the translation process and translation methods according to its purpose and function.So translatorscan flexibly adopt some methods such as literal translation,liberal translation,additional translation,omission and analogy to guidetourism public signs translation.

Tentative Research on the Realization of Euphemisms in E-C/C-E Translation

There are many euphemisms in both English and Chinese languages,the usage of euphemism is determined by the culture in which it exists.It is very difficult to realize the acceptable translation of euphemisms in cross cultural communication,for the reason that differences and similarities are existing between Chinese and English euphemisms.This paper aims to explore on how to realization of the translation of euphemisms in the E-C/C-E translation work.

A Study on C-E Translation of Puns in Advertisements

Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.

On C-E Translation of Chinese Tang Poetry from the Perspective of Ecotranslatology

Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artistic conception.Eco-translatology provides a new perspective for the study on C-E translation of Tang poetry.Based on analysis of some practical examples,this paper discusses some C-E translation methods of tang poetry from the perspective of eco-translatology,namely,adaptive transformation from linguistic,cultural and communicative dimensions.

Reflection on the C-E Translation of Tao Te Ching (Chapter 22)

This paper will give a reflective report on the C-E translation of Tao Te Ching(Chapter 22).An overall reflection will be introduced in the aspects of words and phrases,sentence patterns and the whole text.Through case analysis,the author has deepened his understanding of translation of Chinese classics and gained experience to translate similar texts.

Functional Approach to the C-E Translation of Tourist Material

Tourist material has its own text features.To translate tourist material is to achieve its purpose by transferring its pragmatic force,which is determined by text features and functions of tourist material.Which strategies exactly should be used in a certain circumstance is not important provided the pragmatic force is transmitted successfully.

The C-E Translation of Cultural Elements in Tourist Materials from Skopostheorie

The thesis mainly disucsses two problems caused by cultural differences,namely cultural default and language conventions in tourist materials.To deal with these translation dificulties,a variety of methods including explanation,adding,analogy and comparison,deletion,paraphrase and adaptation are put forward to realize the intended function of the target texts under the guidance of Skopostheorie.

Study on C-E Translation of Advertisements Based on Relevance Theory

The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation strategies proposed under the guidance of Relevance Theory can effectively help translators find out optimal relevance in the process of translating Chinese advertisements into English to avoid pragmatic failures.

The C-E Translation of Scenic Spot Introduction

The paper attempts to make a study on the translation of Chinese tourist material from a cultural perspective with the help of functionalist translation theory.

On the Techniques of Communicative Dimensional Transformation Between Hypotaxis and Parataxis in Tourist Publicity C-E Translation

Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of parataxis and hypotaxis,translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.

The Application of “Cohesion” in C-E Translation

This paper deals with the theory of cohesion, the importance of the "cohesion"criterion in C-E translation and the ways of producing a cohesive translation.

C-E Translation of Public Signs in Xi'an under the Guidance of Skopostheorie

Public signs are widely used in our lives, and increasingly play a significant role with the boom of international tourism. Xi'an, as a major tour destination of China, needs more accurate public signs. Skopostheorie offers a new perspective for translation and translating. In Skopostheorie, translation is seen as translational action with purposes. The TT which doesn't achieve the function and purpose is not an adequate translation. In this thesis, C-E translation of public signs under the guidance of Skopostheorie in Xi'an is discussed.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

How to Deal with the Mood in C-E Translation

The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese into English both accurately and beautifully.

Cultural Differences in C-E Translation of Advertisements

As china's reform and opening up and the gradual establishment of market economy, we have been setting up more and more contact with the whole world. However, cultural difference is an obstacle for both sides. In order to communicate more convenient with western countries, translation is a necessary tool. With translation, we can do business more directly with other countries, improving our fame and comprehensive national strength. But if you want foreigners to purchase your products you have to translate your advertisement slogan which can make foreigners understand the advantages of your products. We can find that the slogan of an ad is often composed of only few words. But what it expresses is profound and lasting. When compile slogans, many rhetoric devices are used. Such as simile、repetition、parallelism and exaggeration.