Popular Culture and its Use in English Teaching

As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this article, l’ll look into the elements of poprlar culture and the are of populan culture in English teaching and learning.

学术术语翻译面面观:以“Mass Culture”和“Popular Culture”为例

文章以国内学术界对"Mass Culture"与"Popular Culture"均翻译为"大众文化"为例,从术语的语义与语用、提出的语境、学术立场,以及术语的相关理论等面向研究阐明:二者,作为学术术语,属于不同的理论脉络,具有不同的研究重点和价值判断,因而学术术语的翻译本身应当是一种研究,应从以上几个面向考量以确定其译文。

Popular Culture—高中英语学科德育渗透的有效载体

在当今多元文化流动的媒体环境下,探索高中英语学科德育渗透的有效载体及教学策略,引导学生有选择地吸收流行文化,培养学生的评判、鉴别能力,开阔学生的思维,从而帮助学生形成正确的行为方式和价值取向。

Popular Culture in the UK

In order to extend understanding of British culture, this paper introduces popular culture in the UK and explains its popularity through three reasons: themes of British popular culture fit taste of the masses; through the media it reaches its audiences and becomes popular; it produces business and jobs.

Teaching English Literature Through Popular Culture in China: Record and Reflection

Classic English literature is high culture of a sort, too high for tertiary English majors in the 21st China, who have grown up with total exposure to popular culture in an electronic way, to reach so that they show indifference to literature class. To solve this problem, this paper intends to consider the implications and feasibilities of integrating popular culture into literature education in English departments of Chinese universities. After carefully reviewing the current English literature teaching connected with popular culture both in China and other parts of the world, this paper concludes that the choice of the popular culture texts shall be neither too random to include any form of popular culture nor too limited to only cover the film/TV adaptations of literary classics. Subsequently, the paper records the procedure and progress of the author’s classic-literature and popular-culture class and reflects upon the students’ substantial responses to the class. From the record and the reflection, three major findings are drawn: The students know little about how classic literature inspire popular culture and when they know, they become excited and want to know more;when further exploring those original texts which inspired their favourite pop, the students find themselves greatly challenged and stimulated as well;the students have strong desire to reach the “highness” of classic literature and would like to read challenging texts with their own spirits. A conclusion can be drawn from these findings: Both academic and popular literacy of English majors in Chinese universities should be enhanced, and it is workable to incorporate popular culture into literature classroom with careful preparations for classroom activities and guarantees of the smooth implements of these activities.

International Popularization of Beijing Culture: A Cross-cultural Perspective Based on an Investigation of Beijing-based International Students' Identity with Beijing Culture

To more vigorously promote Beijing culture internationally is bothan essential link in the strategy to turn Beijing into a cultural center and an international exchange center. This promotion would also serve as a critical step to advance the cultural development and internationalization of Beijing. As an important group of foreigners living in Beijing, foreign students can play a unique part in upgrading Beijing culture' s international influence.These students look at Beijing culture from a cross-cultural standpoint and thus can offer a vital reference for the international promotion effort. Using a combination of questionnaires and interviews, the author surveyed international students in seven Beijing universities that have a relatively high number of foreign students. Based on this firsthand data, this paper analyzes the Beijing-based international students' identity with Beijing culture, reflects on the experiences and inadequacies in the current promotion of Beijing culture, and makes relevant suggestions regarding the inadequacies.

On the Development of the Culture Industry of China under the Western Popular Cultural Criticism Horizon

Among the schools researching the Western popular cultural theories,the most influential are the Frankfurt School and the Birm ingham School. They have disputed whether the popular culture is the disaster or the blessedness for human beings and whether the popular culture is ideological or not,exploring the economic benefit and the social benefit of the popular culture,which provides enlightenment for the developm ent of the cultural industry of China. Firstly,we shall develop the cultural industry to satisfy the growing demand of the people for cultural products; secondly,with the development of the cultural industry,we shall balance the social benefit and economic benefit; finally,the socialist core value system is the necessity for the development of the cultural industry.

What Accounts for the Popularity of Twilight Saga——From the Perspective of Culture Studies

The huge success of Twilight series and its adapted films is a blockbuster in the field of literature and film industry,attracting a great amount of audience and creating a box-office marvel.The book series also receives a wide attention from literary critics with analysis of different perspectives.This study aims to explore what accounts for Twilight's popularity with cultural studies,including aspects of teenage culture,masculinity,psychoanalysis,gender and sexuality.A comprehensive angel is provided to look at Twilight and its transformation to a classic.

Application of Popular Media Culture in English Language Teaching

Huge development and rapid evolution has set new trend of language use and language study. Younger generations keen on popular media culture in daily life as well as language study. Language teachers keep up with the development to explore how to use popular media culture in classroom teaching. Comparing a dispute question of whether putting media culture in language education or not and then illustrating some relevant literatures of application of new media education to explain the necessity and tendency of this new education style. Recent researches find the links between popular culture and encouragement of young learners' motivation of English study. There are plenty of popular media culture materials while numerous teachers prefer to use video clips of animation or popular TV drama as a specific popular culture in English teaching especially to vocational college students.

Popular Culture Displayed on Ming Porcelain Ware

ＰｏｐｕｌａｒＣｕｌｔｕｒｅＤｉｓｐｌａｙｅｄｏｎＭｉｎｇＰｏｒｃｅｌａｉｎＷａｒｅＴｈｅｃｌａｓｓｉｃｂｌｕｅａｎｄｗｈｉｔｅｐｏｒｃｅｌａｉｎｔｈａｔｗｅａｌｌｋｎｏｗａｎｄｌｏｖｅｃａｎｎｏｗｈｅｌｐｕｓｕｎｄｅｒｓｔａｎｄｌｉｆｅｉｎａｎｃｉ...

点石成色:敦煌壁画的彩色世界

敦煌壁画,作为中国古代艺术的瑰宝,是一个丰富的历史、文化、艺术和宗教文化遗产宝库,其价值不可估量。这些壁画所用的颜料,皆为天然矿物精心挑选而成,它们为敦煌壁画带来了独一无二的色彩与质感。深入理解这些颜料的特性,有助于我们更好地欣赏艺术、文化和历史的深厚底蕴,也是壁画保护与修复的基础。本文采用生动拟人化的叙述方式,通俗易懂地描绘了莫高窟壁画的色彩来源,重点阐述了常用典型的矿物颜料及其来源,旨在促进壁画的保护工作,以及文化遗产的普及、宣传和传承。

文艺大众化运动与其发展和转型

文艺大众化的主要问题和基本观点,大致有六个方面:文艺发展的方向、文艺服务的对象、文艺创作的主体、文艺的内容与形式、文艺的语言、对五四新文化的评价。文艺大众化的理论与实践有其积极的意义,但也有其偏颇和局限之处。毛泽东没有延续文艺大众化运动的思路与方向,而是对文艺大众化的内容与问题进行了分解、总结与转型,对相关问题与争论提出了自己的观点和解决办法,将其提升到一个新的层次。《讲话》发表之后,文艺大众化进入“泛化”时期。20世纪50年代之后,繁荣社会主义文艺需要提高型的作品,文艺大众化逐渐失去活力。80年代之后,传统的大众文艺受到新起的大众文化挤压,开始走向式微。2014年,习近平发展毛泽东、邓小平等人的相关思想,适应人民日益增长的精神文化需求,提出“精品战略”。文艺大众化无论在实践还是理论上,都失去了现实性与合理性,整个文艺发展的方向由“大众化”转型为“精品战略”,便成为时代的必然要求与历史的必然趋向。

以三伏贴为例探究中医药科普现状及其提升路径

[目的]以三伏贴为例,调查居民中医药科普知识现状及其影响因素,为制定中医药科普宣教策略与方法提供科学建议。[方法]采用网络调查问卷及Logistic回归分析法,研究居民对三伏贴的认知、行为、意愿及影响因素,探讨中医药科普的有效策略及方法。[结果]居民对其治病类型的认知正确率分别为支气管炎或慢性阻塞性肺疾病(22.9%)、鼻炎(21.4%)、保健和增强免疫力(19.3%);对治疗方式的认知正确率分别为医保可报销(35.0%)和每疗程用药次数(20.3%);只有7.8%居民曾有治疗体验;获取知识途径单一,主要为口口相传(26.6%)和网络(22.6%)。治病类型认知正确率的最大促进因素为基础疾病患者,其比值比(odds ratio,OR)为2.44(P<0.05);治疗方式认知正确率的促进因素有女性(OR=1.70,P<0.01)和参保人员(OR=2.41,P<0.01)。居民知识需求率为71.7%,60岁及以上老年人为100%,国内外科普宣教认同率为78.2%和80.0%。[结论]居民三伏贴科普知识及应用水平较低,但治疗意愿、知识需求及科普宣教认同率较高。建议加大特定疗法的微观宣教,以女性、基础病患者、参保居民与老年人为突破口,扩大科普宣教的受众人群,开拓多元化科普宣教路径,进行科普宣教的精准施策,从而提高居民健康素养,助力健康中国。

中医药文化在药用植物园建设中的应用

中医药文化是我国的历史文化瑰宝,药用植物园作为中医药文化展示和表达的有效载体,其建设的重要性得到越来越广泛的认可。以中国药科大学药用植物园为例,该文阐述高校附属专业性药用植物园的中医药文化建设途径和方法以及该方法在中医药教学和科普中的价值、意义和作用,为高校附属药用植物园的中医药文化建设提供依据和参考。

情境认知理论在文化科普文创中的应用研究

将情境认知理论应用于良渚文化文创产品设计中,为目前文化科普类文创产品创新提供新的设计思路。通过对情境认知理论与当下科普类文创产品的分析,总结目前科普类文创产品的理论层、实践层、反思层三方面的问题。在情境认知理论中融入设计思维与设计方法,提炼出“以知建境”“以行用境”“知行善境”三个情境认知维度的方法,创构起情境认知理论的文创产品设计模型。最后以浙江省良渚文化为例进行设计实践,对该设计模型的相关理念进行实践与佐证。将情境认知理论运用于文化科普类文创设计中,使其成为传递文化知识的纽带,能够增加文化科普的互动性,促进受教育者对于知识的实践应用能力,有效地唤起人们对于文化的兴趣,从而传承中华传统文化,传递民族精神。

岭南乡村居民中医药文化认知需求现状问题与对策——基于广州市从化区江埔街道科普调研的思考

党的十八大以来,习近平总书记高度重视中医药发展,党中央把中医药发展上升为国家战略。岭南乡村作为中医药文化根植的沃土,也是新时代背景下反映农村居民在中医药文化背景、认知、情感、行为方面现状与问题的缩影。为全面了解当前中医药文化认知需求现状,发掘其面临的突出问题与成因,提升中医药基层科普的活力与发展前景,该项目组通过现场问卷调查、知识竞赛、深度访谈,对岭南地区的中医药文化乡村传承发展现状进行了深入的调查。结果显示,乡村居民对中医药文化的认知度较低,而需求度较高。文章针对上述问题,提出因人、因地、因时制宜的对策与建议。

科学文化数字化与乡村振兴

科学文化数字化能够深化科普工作,大大提升记录、保存、展示文化的效能,起到“见人、见物、见生活”的作用,并能展现文化活态,让受众身临其境。数字中国建设中的科学文化数字化,使科学文化进一步发挥好科普的工具性和价值性作用,通过科学文化数字化与乡村振兴耦合,可以推动数字时代的产业振兴,完善社区治理,推动农业农村现代化走向更为广阔的未来。

改革开放以来中国社会流行语变迁的分期研究

改革开放以来中国社会流行语的历史演进,既与社会变革同频共振,又与传媒发展有着千丝万缕的联系;既与不同时代人的价值诉求同生共长,又与多元文化相互包容。从历时性的角度回顾改革开放以来中国社会流行语的演变历程,经历了“思想解放”文化启蒙时代、“全民造词”大众文化时代、“泛娱乐化”网络文化时代、“众语喧哗”草根文化时代四个阶段,每个阶段流行语在流行语主体、流行语内容、流行语媒介等方面呈现鲜明的时代差异,成为折射社会现实、反映热点事件、彰显社会心态的语言表征。文章对改革开放以来中国社会流行语的发展和变迁进行了系统梳理,参照传媒的发展历程来观察社会流行语的变迁,力求对流行语进行精准的分期,探析流行语内在变化规律,研究流行语背后的文化变迁,以把握时代脉搏,加强流行语的价值引领。

地域文化普及化发展的意义、内容与路径探究——以齐文化为视角

以齐文化为视角,探讨地域文化普及化发展的重要意义、思想内容与发展路径,以期实现地域文化更广泛地走进社会,更好地发挥作用,服务于社会主义文化强国建设。以习近平总书记关于中华优秀传统文化的重要论述为指导,结合现实需求,通过阐发齐文化普及化发展对落实“两创”方针、塑造城市文化品格、提升公众文明素养等的重要意义,挖掘齐文化中所蕴含的家国情怀、社会道义、人生哲学、治国思想、生态理念等主要思想内容,从规划设计、政策扶持、项目开发、品牌打造等四个维度提出了普及化发展的实现路径。当前,地域文化要创新文化传播方式,拓宽文化应用平台,通过现代化的表达方式与项目化开发紧密结合,才能实现高质量的普及化发展,得到最大范围的认同,焕发出更大的生机活力。