Popular Culture and its Use in English Teaching

As China’s association with the outside world is increaing, young people today are more and more exposed to popular culture which comes from the wert, popular culture has become part of their daily lives. In this article, l’ll look into the elements of poprlar culture and the are of populan culture in English teaching and learning.

学术术语翻译面面观:以“Mass Culture”和“Popular Culture”为例

文章以国内学术界对"Mass Culture"与"Popular Culture"均翻译为"大众文化"为例,从术语的语义与语用、提出的语境、学术立场,以及术语的相关理论等面向研究阐明:二者,作为学术术语,属于不同的理论脉络,具有不同的研究重点和价值判断,因而学术术语的翻译本身应当是一种研究,应从以上几个面向考量以确定其译文。

Popular Culture—高中英语学科德育渗透的有效载体

在当今多元文化流动的媒体环境下,探索高中英语学科德育渗透的有效载体及教学策略,引导学生有选择地吸收流行文化,培养学生的评判、鉴别能力,开阔学生的思维,从而帮助学生形成正确的行为方式和价值取向。

Popular Culture in the UK

In order to extend understanding of British culture, this paper introduces popular culture in the UK and explains its popularity through three reasons: themes of British popular culture fit taste of the masses; through the media it reaches its audiences and becomes popular; it produces business and jobs.

Teaching English Literature Through Popular Culture in China: Record and Reflection

Classic English literature is high culture of a sort, too high for tertiary English majors in the 21st China, who have grown up with total exposure to popular culture in an electronic way, to reach so that they show indifference to literature class. To solve this problem, this paper intends to consider the implications and feasibilities of integrating popular culture into literature education in English departments of Chinese universities. After carefully reviewing the current English literature teaching connected with popular culture both in China and other parts of the world, this paper concludes that the choice of the popular culture texts shall be neither too random to include any form of popular culture nor too limited to only cover the film/TV adaptations of literary classics. Subsequently, the paper records the procedure and progress of the author’s classic-literature and popular-culture class and reflects upon the students’ substantial responses to the class. From the record and the reflection, three major findings are drawn: The students know little about how classic literature inspire popular culture and when they know, they become excited and want to know more;when further exploring those original texts which inspired their favourite pop, the students find themselves greatly challenged and stimulated as well;the students have strong desire to reach the “highness” of classic literature and would like to read challenging texts with their own spirits. A conclusion can be drawn from these findings: Both academic and popular literacy of English majors in Chinese universities should be enhanced, and it is workable to incorporate popular culture into literature classroom with careful preparations for classroom activities and guarantees of the smooth implements of these activities.

International Popularization of Beijing Culture: A Cross-cultural Perspective Based on an Investigation of Beijing-based International Students' Identity with Beijing Culture

To more vigorously promote Beijing culture internationally is bothan essential link in the strategy to turn Beijing into a cultural center and an international exchange center. This promotion would also serve as a critical step to advance the cultural development and internationalization of Beijing. As an important group of foreigners living in Beijing, foreign students can play a unique part in upgrading Beijing culture' s international influence.These students look at Beijing culture from a cross-cultural standpoint and thus can offer a vital reference for the international promotion effort. Using a combination of questionnaires and interviews, the author surveyed international students in seven Beijing universities that have a relatively high number of foreign students. Based on this firsthand data, this paper analyzes the Beijing-based international students' identity with Beijing culture, reflects on the experiences and inadequacies in the current promotion of Beijing culture, and makes relevant suggestions regarding the inadequacies.

Television as Popular Culture Media and Parental Attention and Their Correlation to the Students＇ Motivation to Choose Major

Television as one of the popular culture media plays an important role in the development of students＇ personality and knowledge because it provides countless information and entertainment that can enhance their knowledge as the viewers. This study was conducted to give an idea whether television viewing and parental attention can assist students to take a decision of choosing major at the senior high school. This study used descriptive method which analyzed the correlation among television viewing, parental attention, and the students＇ motivation to choose a major. The sample of this study consisted of 100 students of the state senior high school in Malang, East Java. The finding shows that there is no correlation among television viewing, parental attention, and the students＇ motivation to choose major at the senior high school. In other words, the possibility of choosing the major can be attributed to some other factors such as interest, talent, aspiration, and other expectation to achieve their goals

On the Development of the Culture Industry of China under the Western Popular Cultural Criticism Horizon

Among the schools researching the Western popular cultural theories,the most influential are the Frankfurt School and the Birm ingham School. They have disputed whether the popular culture is the disaster or the blessedness for human beings and whether the popular culture is ideological or not,exploring the economic benefit and the social benefit of the popular culture,which provides enlightenment for the developm ent of the cultural industry of China. Firstly,we shall develop the cultural industry to satisfy the growing demand of the people for cultural products; secondly,with the development of the cultural industry,we shall balance the social benefit and economic benefit; finally,the socialist core value system is the necessity for the development of the cultural industry.

What Accounts for the Popularity of Twilight Saga——From the Perspective of Culture Studies

The huge success of Twilight series and its adapted films is a blockbuster in the field of literature and film industry,attracting a great amount of audience and creating a box-office marvel.The book series also receives a wide attention from literary critics with analysis of different perspectives.This study aims to explore what accounts for Twilight's popularity with cultural studies,including aspects of teenage culture,masculinity,psychoanalysis,gender and sexuality.A comprehensive angel is provided to look at Twilight and its transformation to a classic.

Application of Popular Media Culture in English Language Teaching

Huge development and rapid evolution has set new trend of language use and language study. Younger generations keen on popular media culture in daily life as well as language study. Language teachers keep up with the development to explore how to use popular media culture in classroom teaching. Comparing a dispute question of whether putting media culture in language education or not and then illustrating some relevant literatures of application of new media education to explain the necessity and tendency of this new education style. Recent researches find the links between popular culture and encouragement of young learners' motivation of English study. There are plenty of popular media culture materials while numerous teachers prefer to use video clips of animation or popular TV drama as a specific popular culture in English teaching especially to vocational college students.

Popular Culture Displayed on Ming Porcelain Ware

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以三伏贴为例探究中医药科普现状及其提升路径

[目的]以三伏贴为例,调查居民中医药科普知识现状及其影响因素,为制定中医药科普宣教策略与方法提供科学建议。[方法]采用网络调查问卷及Logistic回归分析法,研究居民对三伏贴的认知、行为、意愿及影响因素,探讨中医药科普的有效策略及方法。[结果]居民对其治病类型的认知正确率分别为支气管炎或慢性阻塞性肺疾病(22.9%)、鼻炎(21.4%)、保健和增强免疫力(19.3%);对治疗方式的认知正确率分别为医保可报销(35.0%)和每疗程用药次数(20.3%);只有7.8%居民曾有治疗体验;获取知识途径单一,主要为口口相传(26.6%)和网络(22.6%)。治病类型认知正确率的最大促进因素为基础疾病患者,其比值比(odds ratio,OR)为2.44(P<0.05);治疗方式认知正确率的促进因素有女性(OR=1.70,P<0.01)和参保人员(OR=2.41,P<0.01)。居民知识需求率为71.7%,60岁及以上老年人为100%,国内外科普宣教认同率为78.2%和80.0%。[结论]居民三伏贴科普知识及应用水平较低,但治疗意愿、知识需求及科普宣教认同率较高。建议加大特定疗法的微观宣教,以女性、基础病患者、参保居民与老年人为突破口,扩大科普宣教的受众人群,开拓多元化科普宣教路径,进行科普宣教的精准施策,从而提高居民健康素养,助力健康中国。

2020年黑龙江省中医药健康文化知识普及对中医药健康生活方式的影响

目的 了解黑龙江省居民中医药健康文化知识普及情况对中医药健康生活方式的影响,为今后改善居民健康状况提供科学依据。方法 采用多阶段分层整群概率法抽取黑龙江2437名居民为调查对象,应用《2020年中国公民中医药健康文化素养调查问卷》进行入户调查。应用χ^(2)检验,Spearman相关和Amos路径进行数据分析。结果 黑龙江省居民中医药健康文化知识普及率为93.5%、阅读率为92.3%、信任率为32.2%、行动率为13.2%,中医药健康生活方式水平为21.4%。城市居民的信任率(55.0%)和行动率(25.3%)高于农村(17.7%和5.4%);男性的信任率(35.7%)和行动率(17.7%)均高于女性(28.3%和8.3%);15~24年龄组的普及率、阅读率最高(均为97.1%),45~54年龄组的信任率(35.9%)和行动率(15.7%)最高;文化程度越高,居民的普及率、阅读率、信任率、行动率越高;职业方面,非农民在信任和行动等方面都高于农民;以上差异均有统计学意义(P<0.05)。路径分析显示,中医药健康文化知识普及、信任、行动对健康生活方式存在正向作用(β=0.051、0.194、0.170)。中医药健康文化知识的普及对中医健康生活方式的总效应为0.262,其中直接效应为0.051,通过其他路径产生的间接效应为0.211。结论 黑龙江省居民中医药健康生活方式水平较低,中医药健康文化知识普及对其有影响,应采取更有效的方式把中医药健康知识转化成实际行动以提高居民对中医药的信任。

点石成色:敦煌壁画的彩色世界

敦煌壁画,作为中国古代艺术的瑰宝,是一个丰富的历史、文化、艺术和宗教文化遗产宝库,其价值不可估量。这些壁画所用的颜料,皆为天然矿物精心挑选而成,它们为敦煌壁画带来了独一无二的色彩与质感。深入理解这些颜料的特性,有助于我们更好地欣赏艺术、文化和历史的深厚底蕴,也是壁画保护与修复的基础。本文采用生动拟人化的叙述方式,通俗易懂地描绘了莫高窟壁画的色彩来源,重点阐述了常用典型的矿物颜料及其来源,旨在促进壁画的保护工作,以及文化遗产的普及、宣传和传承。

流行语“国潮”及其文化标出作用

2018年是“国潮”元年,该词伴随“国潮盛典”“世博会”“河南卫视文化节目”等热点议题加持热度持续攀升,冬奥会期间吉祥物“冰墩敦”更使“国潮”有借船出海之势。“国潮”作为商业活动文案的缩略形式,在使用中形式逐渐固化,语义进一步泛化。从表示风格化的产品到代指产品所属品牌,进而表示一种文化审美风尚及文化潮流,词义泛化路径与青年文化心理演变相契合,因而持续走红。网络文化竞合中,“国潮”等流行语作为青年文化自觉与文化自信在语言层面的显性标识,在网络亚文化语境中不断为传统主流文化强势回归起到“标出”作用。

文艺大众化运动与其发展和转型

文艺大众化的主要问题和基本观点,大致有六个方面:文艺发展的方向、文艺服务的对象、文艺创作的主体、文艺的内容与形式、文艺的语言、对五四新文化的评价。文艺大众化的理论与实践有其积极的意义,但也有其偏颇和局限之处。毛泽东没有延续文艺大众化运动的思路与方向,而是对文艺大众化的内容与问题进行了分解、总结与转型,对相关问题与争论提出了自己的观点和解决办法,将其提升到一个新的层次。《讲话》发表之后,文艺大众化进入“泛化”时期。20世纪50年代之后,繁荣社会主义文艺需要提高型的作品,文艺大众化逐渐失去活力。80年代之后,传统的大众文艺受到新起的大众文化挤压,开始走向式微。2014年,习近平发展毛泽东、邓小平等人的相关思想,适应人民日益增长的精神文化需求,提出“精品战略”。文艺大众化无论在实践还是理论上,都失去了现实性与合理性,整个文艺发展的方向由“大众化”转型为“精品战略”,便成为时代的必然要求与历史的必然趋向。

数字化时代青年文化的新特征与新趋势研究

进入数字化时代,互联网平台作为基础设施正在重构文化产业及其商业逻辑。数字化时代青年文化呈现出一系列新特征与新趋势:一是青年文化呈现出数字化趋势;二是青年文化呈现出日常化趋势;三是青年文化表现出商业化逻辑;四是青年文化的影响力逐渐凸显;五是青年文化与中华优秀传统文化相融合。由此,平台承担着连接国家与青年的重要角色,然而平台角色的复杂性对国家如何加强青年文化领导权提出了更大的挑战。

中医药文化在药用植物园建设中的应用

中医药文化是我国的历史文化瑰宝,药用植物园作为中医药文化展示和表达的有效载体,其建设的重要性得到越来越广泛的认可。以中国药科大学药用植物园为例,该文阐述高校附属专业性药用植物园的中医药文化建设途径和方法以及该方法在中医药教学和科普中的价值、意义和作用,为高校附属药用植物园的中医药文化建设提供依据和参考。

情境认知理论在文化科普文创中的应用研究

将情境认知理论应用于良渚文化文创产品设计中,为目前文化科普类文创产品创新提供新的设计思路。通过对情境认知理论与当下科普类文创产品的分析,总结目前科普类文创产品的理论层、实践层、反思层三方面的问题。在情境认知理论中融入设计思维与设计方法,提炼出“以知建境”“以行用境”“知行善境”三个情境认知维度的方法,创构起情境认知理论的文创产品设计模型。最后以浙江省良渚文化为例进行设计实践,对该设计模型的相关理念进行实践与佐证。将情境认知理论运用于文化科普类文创设计中,使其成为传递文化知识的纽带,能够增加文化科普的互动性,促进受教育者对于知识的实践应用能力,有效地唤起人们对于文化的兴趣,从而传承中华传统文化,传递民族精神。

中国武术文化“两创”的价值意蕴、实践原则与路径选择

“两创”方针的提出为中华优秀传统文化的新时代传承与发展带来重要启示。中国武术作为中华优秀传统文化的典型代表,应努力实现创造性转化与创新性发展,为民族传统体育文化的薪火相传积蓄力量。运用文献资料法、逻辑分析法阐释中国武术文化“两创”的价值意蕴,认为“两创”是中国武术“守根”“铸魂”的必要之选,是中国武术文化大发展大繁荣的必经之路,是中国武术紧跟全球化发展步伐的必然之举。但当前中国武术文化“两创”仍面临传统武术文化失语、大众武术文化失位、竞技武术文化失真的现实困境。由此,遵循全面认知、去粗取精与返本开新的实践原则,提出传统武术文化创理念,完善话语体系;大众武术文化创品牌,重塑社会价值;竞技武术文化创特色,巩固文化主体性的“两创”路径。