China’s National Image in Western Travel Writings in the Age of Discovery

Western travel writings about China provided material driving and theoretical guidance for the Age of Discovery, and became the main spiritual motive of the Westerners voyage to the East. In the Age of Discovery, the image of China in the eyes of Western envoys, merchants and missionaries begun to fade away from traditional mythological and psychedelic colors, and the image of cultural elements such as material, spirit and history become clear. These Western travelers tried to shape the image of China as a state of civilization and wisdom, a state of moral order, and a state of wealth and power. On the basis of the continued description of the kingship and wealth of the Middle Ages, they constructed an overall image of China as a powerful state of civilization and wealth, thus forming a new frame of reference for cognition of China.

China's Image in The Painted Veil from the Perspective of Orientalism

William Somerset Maugham(1874-1965),one of the most popular writers of the twentieth century,is famous for his exquisitenarrative technique.The Painted Veil tells a touching story with unique narrative style.This paper takes Edward Said's postcolonial crit-ical theory of orientalism as its theoretical foundation to conduct a study of The Painted Veil in detail with an intention to explore China's image and disclose the cultural hegemony of Maugham.The Painted Veil about demonizing and distorting China's image is based onthe perspective of Orientalism,which is inextricably linked to Maugham's cultural hegemony thought.

CHINA＇S IMAGE IN AFRICA RESTS WITH CHINA＇S SUCCESSFUL STORIES IN AFRICA

China’s image in Africa depends on an‘African China success story’.First decade of the 21^(st) Century experienced a rise in efforts to cultivate public diplomacy among different nations to augment practices in bilateral relations.Public diplomacy has been mostly pronounced within the framework of soft power as a means of establishing appeal and grounding the likeability of one’s nation in foreign shores.China has been at the

China's Health Tourism Grows Rapidly

Health tourism is one of the fastest-growing industries in the world. The health industry has become a compound industry that plays an important role in creating jobs, stimulating consumption, and building connections between China and the world when it comes to environmentally sustainable industires.In recent years, the Chinese government has approved the construction of two health tourism industry demonstration zones in Bo’ao and Beidaihe,and also approved several health tourism demonstration bases created by 13institutions;one of which is Tianjin Health Industry Park.

Visit China '97——spotlight on China's tourism

Visit China ’97 will be introduced soonthrough the joint efforts of the NationalTourism Administration and the CivilAviation Administration of China ( CAAC )following the first success of China Tour ’92,which they also sponsored. It is a common promotional methodto hold tourist years in international tourismcircles and thus in most cases, achievegratifying results. To promote the integrationof China’s tourism with the internationalmarket, the National Tourism Administrationhas launched a series of promotional activities,including the ’93 China Scenery Tour,

Historic Progress of China's Tourism

The first year of the Ninth Five-Year Plan saw historic progress in China’s tourism, as it maintained the momentum of rapid development in the Eighth Five-Year Plan period. 1. China’s international tourism service broke through US$10 billion of profit earnings in 1996, and international tourist sources continued to maintain a strong development momentum, witnessing a growth rate of 10 percent. In the year, we accepted 51.12 million overseas tourists, including 6.74 million foreign tourists, respective

OPENING UP NEW PROSPECTS FOR CHINA'S SERVICE TRADE LED BY TOURISM

Since the launch of the reform, China’s service trade has been growing at a much faster speed compared to that of the rest of the country’s economy and world trade. In developing commodity trade, we are also engaged in technology trade, service trade and international investment, making efforts to achieve fusion and mutual promotion. Now, we are speeding up the opening

Contest on China's "History and Tourism" Attractions

The China National Tourism Administration and the State Bureau of Cultural Relics are the cosponsors of China Heritage'94.China Today started a regular column,"History and Tourism,"in this year's January issue to talk about China's historical sites and tourist attractions.

“中国崛起/China‘s rise＆quot;之修辞分析

我国对外交流中频频出现的“中国崛起/China’s rise”一说,究竟在国际受众中产生了什么效果,又是如何产生这些效果的？长期以来,国内学术界对此缺乏应有的关注.作为一个典型的话语构筑,“崛起/rise”投射出实力日益强大、地位日渐上升的中国形象,无疑极大地增强了国内受众的民族自豪感和凝聚力;然而对于多数国际受众而言,传达的则是格局变动、利益洗牌的信号,是对既得利益的威胁.本文通过对“崛起”和“rise”在各自文化中的含义进行修辞分析,结合当代西方主流媒体对“China’s rise”的报道,指出二者的不对称性.鉴于“rise”在国际话语中已具有明显负面联想,且对“中国威胁论”起着推波助澜的作用,我国对外交流有必要实行语言上的韬光养晦,慎言“崛起”,多谈“发展”.

基于MSB二维标记的加密图像可逆数据隐藏

针对基于标记编码的加密图像可逆数据隐藏存在图像冗余未充分利用和信息泄露问题,提出一种基于MSB(Most Significant Bit)二维标记的加密图像可逆数据隐藏(Reversible Data Hiding in Encrypted Image,RDH-EI)算法.为提高算法的嵌入容量,在二维标记图生成阶段,根据原始与预测像素值构造出差异序列,生成MSB二维标记(l1,l2).第一维l1和第二维l2分别记录原始与预测像素值初始连续相同MSBs位数和后继连续相反MSBs(Subsequent Consecutive Opposite MSBs,SCO-MSBs)位数.SCO-MSBs的使用提高像素冗余的利用率,结合范式哈夫曼编码实现嵌入容量的提升.为提高算法的安全性,在伪标记图与加密图像构造阶段,将二维标记图生成的编码流与保存所有辅助信息的额外数据流进行有效信息合并生成原始流后加密,同时在构造加密图像过程中生成用于标识可嵌入位置的伪标记图.原始流加密能有效防止图像信息泄露,伪标记图则用于确定嵌入的预留空间位置.实验结果表明,与现有同类算法相比,本文算法能防止标记图泄露并抵抗唯密文攻击,嵌入容量提高0.208 bpp以上,且算法实现完全可逆的同时,运行时间将近现有算法的1/4.

Research on the Characteristics of Collective Impression of China in the Perspective of Modern Western Peregrinators

Since modern times,western countries had influenced the formulation of rules for travelling China through a series of gunboat diplomacy and a series of unequal treaties,and promoted the formation of three major peregrination routes,namely south China centered on Guangzhou and Shanghai,southwest China centered on the Yangtze River and Chengdu,and north China centered on Beijing and the Great Wall.Overpopulation,lack of curiosity and knowledge,difficulties in board and lodging,good onlookers,beauty of exotic scenery,and intensive farming were the common perceptions of the collective impression of China by the three types of peregrinators coming to China.These perceptions were the historical map for the west to construct the image of modern China,and had a profound influence on the formation of China’s image of “the inferior other”.

RCEP成员国国际旅游经济网络结构演化及中国角色分析

融入国际旅游经济网络是中国旅游国际化发展的重要路径,也是推进中国双循环新发展格局构建的重要举措。以RCEP 15个成员国为研究对象,从国际旅游经济的规模、增长、结构与效率4个维度构建国际旅游经济发展水平评价体系,并借助修正的引力模型构建国际旅游经济网络,运用社会网络分析方法对2000—2018年RCEP成员国国际旅游经济网络结构演化及中国角色展开分析。结果表明:①2000—2018年RCEP成员国国际旅游经济整体网络结构变动剧烈,呈现紧密度增强、通达度提升、等级度下降趋势,网络结构趋于稳定;网络中单个节点发展差异明显,对中国、新加坡、泰国等少数核心节点依赖性强。②RCEP成员国国际旅游经济网络可划分为4个凝聚子群,节点间国际旅游经济联系主要在子群内建立,“小群体”现象显著;中国的网络角色演变经历了从一般的旅游贡献者逐步发展为网络“领头羊”和重要“中间人”,现已成为RCEP成员国国际旅游经济网络中最具影响力的国家。

人类命运共同体视域下的中国形象建构与创意设计研究——以世博会中国馆为例

以“人类命运共同体”视域下的“世博会中国馆设计的困境与根源”“理念指引意义”“重构国家形象设计的三组关系”“国家形象创新设计思路”四个维度为切入点,梳理形象设计的三个维度——符号生产、形象生成和传播生效,指出世博会中国馆设计长期存在“无内涵呓语”“无声息失语”“无边际妄语”等困境,根源在于设计者身陷“留恋传统、困顿当下、羡慕西方”的阈限焦虑。“人类命运共同体”为解决这一困境提供了价值坐标,有助于重新定位自身,确立新使命、塑造新形象、拓展新视野。在此基础上,需要重构“元素/系统”“现实/想象”和“我塑/他塑”三组关系。最后提出基于该理念的国家形象创意设计思路,为国家形象设计的研究与实践提供新的范式想象和学科出路。

态度系统视角下《习近平谈治国理政》英译的中国人民形象研究

中国人民形象的海外传播对中国大国形象构建具有重要的促进作用。基于态度系统理论框架,借助UAM Corpus Tool,对《习近平谈治国理政》及其英译本中的态度资源进行描述性统计分析和主题分析,发现原文与译文主要通过积极的判断资源评价和塑造中国人民形象,具体体现在创造力强、爱好和平、勤劳勇敢和自强不息4个方面。在整个译介过程中,译者以遵循准确性为首要原则,充分考虑汉英语言差异,灵活采用一词多译、句型调整、语义融合等多种翻译策略与方法来转换态度资源,以确保译文的接受效果,帮助国际受众更好地理解中国人民形象的具体内涵。文章通过翻译实例分析我国政治文本中中国人民形象英译现状,以期为外宣翻译实践和研究提供有益镜鉴。

基于中外比较视角对国内CSSCI期刊中旅游目的地形象研究综述

目的地形象研究在中国走过二十年，作为热门研究领域，取得了丰硕的研究成果。但是，相比于国外文献综述，对国内该领域文献进行综述的文章非常匮乏，成为研究的薄弱环节。文章选取1994至2014年共20年间收录在中国知网CSSCI期刊上的94篇重点文献，从旅游目的地形象的定义和内涵、形成机理、测量、影响和跨文化研究等方面进行归纳和述评。通过整理和分析发现，虽然和西方国家的研究相比，我国的研究相对起步较晚，但近二十年来我国旅游目的地形象的研究成果大量涌现，在研究视角、研究方法和研究范围等方面都取得了较大的突破。但同时，我国对于目的地形象的研究也存在着研究零散、不成体系、缺乏深度、创新不足等问题，整体研究的前后相继性较差，很多研究有待于进一步深化。文章最后对我国目的地形象研究未来的方向和趋势进行了探讨。

旅游院校英语教师发展SWOT分析及对策研究

旅游业大发展时代来临,具备旅游专业知识和英语实践应用能力的人才紧缺,然而目前旅游院校英语教学形势不容乐观,旅游院校英语教师职业发展受制于各种因素。2018年最新发布的《中国英语能力等级量表》给旅游院校英语教师发展带来重大启示。本研究以《中国英语能力等级量表》为指导,对旅游院校英语教师发展进行SWOT分析,探讨旅游院校英语教师发展的对策。

The Economic and Trade Factors in China’s National Image in the Arab Countries

In the context of globalization,although governments maintain the leading role in shaping the image of states,the increasing bilateral economic and trade exchanges are gradually becoming an equally important,if not more important,element.The recent years have witnessed a continuous growth of trade between China and Arab countries—a newly established crucial trading partner and platform for practicing the“going-out”strategy.Thanks to both sides complimenting each other,a positive win-win situation has been achieved.However,as more and more Chinese merchandises and enterprises have entered the Arab world,certain problems have emerged,such as poor quality of merchandises,illegal operation of enterprises,and difficulties of certain Chinese employees integrating into local life.These economic and trade elements have become key factors in shaping China’s image in the Arab countries,and hence should not be left unattended.

中国海洋国防旅游形象解析及其传播模式

运用内容分析法,基于15个典型海洋国防旅游景区的相关网络文本数据,从官方投射和游客感知2个角度对中国海洋国防旅游形象进行解析,并在Jaccard距离分析的基础上,应用霍尔编码解码理论对其传播模式进行探究。结果表明:(1)北部沿海地区的文化和军事形象更为鲜明,东部沿海地区的航海与教育意义较为突出,南部沿海地区的历史性和国际化特征尤为显著;(2)中国海洋国防旅游的投射形象与感知形象均聚焦于旅游范畴,同时二者之间也存在一定差异,各景区侧重对完备形象的塑造,强调自身社会教育价值,而游客则对互动体验性高的活动项目感知印象更为深刻;(3)主导型和协商型为中国海洋国防旅游形象的主流传播模式,其中主导型模式主要体现在国家认同方面,并通过具体的文化资源、教育活动等加以呈现,协商型模式则在旅游活动和旅游基础设施节点上较为显著。

国家形象视域下基于语篇衔接的旅游文本翻译研究——以福州鼓山景区导游解说词英译为例

以鼓山导游解说词的英文翻译为例,在对比汉英语篇衔接模式差异的基础上,通过分析译者对导游词汉语文本中最为典型的用词重复现象和隐性句法连接的处理方式,探讨旅游文本翻译中词汇衔接与语法衔接手段对语篇衔接的促进作用,并提出旅游文本翻译中的语篇衔接有助于构建积极、正面的中国国家形象。