Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry

This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.

Chinese Brands Need to Tell Good Brand Stories for ＂Going Global＂

Under the national wave of ＂going global＂, more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,

Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.”

Key to Success for Chinese National Cosmetic Brands in Department Store Channel

Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.

Hurun Most Valuable Chinese Brands Witnessed Chinese Brand Value Increasing

On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year of the list.'Whilst most Chinese brands remain unknown to the

Absorb the Imagination of Consumers Issues of the Chinese mode deal with global brands Article 1 A chronicle of Aubry Marty

The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an

An Experimental Pragmatic Study of Readers’Preferences for Methods Used in Translating Chinese Brand Names

This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.

The 2nd Chinese Brand Festival Opens

On October 1,co-spon- sored by the China Council for the Pro- motion of Intenational Trade(CCPIT),the All-China Women's Federation(ACWF) and the Brand China Industry Alliance(Brand China),the 2nd Chinese Brand Festival was solemnly opened at the National Indoor Stadium.Nearly 20,000 entrepreneurs,brand experts,

Chinese Electric Vehicle Brands'Strategic Entry into the European Market

This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility.

Chinese Demand Boosts Luxury Brand Profits

The world’s biggest luxury brands have their eyes set on the Chinese consumer - a strategy that is reaping profits. In the next few months,the British fashion house Burberry will expand its retail space in China to capitalize on strong Chinese consumer demand for luxury products.Already,sales in China have contributed 4 percent to

Corporate Social Responsibility and Brand Community Engagement:Dual Mediating Roleof Brand and Community Identifications in the Chinese Decor Industry

Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.

The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles

In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.

On Public Library Service Brands

This paper makes a comprehensive analysis of the building of public library service brands in China since the initiation of the reform and opening up in 1978 and anticipate their future development in five aspects,i.e.,critical interpretation of its established culture and analysis of its characteristics,logic of the time,vivid practice,virtuous approaches,as well as future development.

Research on Chinese Education Philosophy of "Truth, Kindness, and Aesthetics Combination "

Chinese Education Philosophy of "Truth, Kindness, and Aesthetics Combination" manifests in the research on Chinese education from aesthetics perspective. It aims at the "narrow and limited view" of "not the general aesthetics, but the artistic beauty only", and it aims at biased opinion of "the interest saying", "the fine arts saying", "the esthetic sense saying" on aesthetics. It also aims at serious distraction of "LEFT in form but RIGHT in essence" of the mainstream ideology "the thought", "the revolution", "politics" and so on. It is a complex study of Chinese education from the philosophy of the unity of Truth, Kindness, and Aesthetics of oriental aesthetics, the consensus of Truth, Kindness, and Aesthetics of Western aesthetics, and the identity of Truth, Kindness, and Aesthetics of Marx aesthetics. From aesthetics perspective, it studies Chinese education, "combing" the reversed relationships among "truth", "kindness" and "aesthetics" in Chinese, adopting the methods of "research with great ease", "cases study", and "combination of ration and perception", to achieve "truth" of in Chinese, "kindness" of and "aesthetics" of , promote the development of "Chinese intellectual education", "Chinese moral education", and "Chinese aesthetic education" harmoniously, to realize the "Truth, Kindness, and Aesthetics Combination" of Chinese education and to reach the brand-new boundary territory of "human development and integrity construction" effectively.

中央企业在“一带一路”市场品牌国际化路径双案例研究以中材水泥和中油瑞飞为例

在“国内大循环”“国内国际双循环”背景下,中国企业向“一带一路”沿线市场的拓展成为关注焦点。本文聚焦中国央企,采用双案例研究方法,从全球营销战略视角,基于制度理论和资源基础理论,探究中国央企品牌在“一带一路”市场的品牌国际化路径。研究问题包括:(1)央企品牌在进入“一带一路”东道国市场过程中,具有哪些优势及面临怎样的挑战?(2)央企在“一带一路”沿线国家如何分阶段实现品牌国际化?(3)在品牌国际化的不同阶段,央企发挥何种能力,以获取合法性并建立竞争优势?本研究发现:央企品牌的国际化经历品牌进入期、品牌差异化优势打造期及品牌形象培育期,央企品牌需获取认知合法性以进入东道国市场、获取实用合法性以建立差异化优势,以及获取道德合法性以培育品牌形象;来自中国政府、国内商业网络和企业自身所在集团的资源支持成为央企品牌国际化的独特优势,且资源间的异质性决定了企业国际化战略的具体表现形式。在品牌国际化的不同阶段,央企通过发挥洞察与整合能力、开发与增值能力,以及沟通与联结能力应对品牌合法性挑战,实现国际营销能力的提升。本研究丰富了关于新兴市场跨国企业进入发展中国家市场以实现品牌国际化的理论,对中国企业,尤其是央企,在“一带一路”市场的品牌国际化实践具有启示。

我国跨境电商服务行业发展趋势研究

近年来,跨境电商服务行业受到了广泛关注。新时期,企业成本结构发生了较大变化、行业合规化趋势愈演愈烈,供需关系也发生了深刻变革。跨境服务商通过跨地区、多平台的形式不断拓宽业务范围,提升服务价值内涵,巩固自身竞争地位。此外,当前TikTok平台的流行和语言障碍的破除为跨境服务商提供了新的发展机遇。相关服务商依托专业资源为跨境卖家创造和传递价值,探索跨境电商共赢模式。同时,服务商还通过创新的技术和服务,为卖家提供更高效、更便捷的服务,帮助卖家降低成本、提高效率。综上,服务商在跨境电子商务领域中扮演着越来越重要的角色,为卖家提供了更多的机会和更好的服务。

新中式服装品牌的设计与发展策略

新中式服装是中国传统服装衍生出的服装类别,在结构变化上比较灵活、取材上比较广泛、工艺方法上比较考究等,在文化自信、文化强国国策的引领下,为了规范新中式服装品牌的概念,弘扬中国传统服饰文化,让非物质文化遗产、传统手工艺等传承通过新中式服装为载体得到更好的保护,文章对目前新中式服装品牌发展过程中存在的问题进行了详细的分析,提出了新中式服装品牌UCD、PIS、USP设计策略,为新中式服装品牌良性发展、服装品牌运营,从建立保障机制、构建数字博物馆、完善供应链、4P战略合作伙伴等视角指出发展路径,为新中式服装品牌的发展提供参考意见。