Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov...Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,展开更多
This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:...This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.展开更多
On October 1,co-spon- sored by the China Council for the Pro- motion of Intenational Trade(CCPIT),the All-China Women's Federation(ACWF) and the Brand China Industry Alliance(Brand China),the 2nd Chinese Brand Fes...On October 1,co-spon- sored by the China Council for the Pro- motion of Intenational Trade(CCPIT),the All-China Women's Federation(ACWF) and the Brand China Industry Alliance(Brand China),the 2nd Chinese Brand Festival was solemnly opened at the National Indoor Stadium.Nearly 20,000 entrepreneurs,brand experts,展开更多
On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year ...On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year of the list.'Whilst most Chinese brands remain unknown to the展开更多
In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, st...In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.展开更多
The world’s biggest luxury brands have their eyes set on the Chinese consumer - a strategy that is reaping profits. In the next few months,the British fashion house Burberry will expand its retail space in China to c...The world’s biggest luxury brands have their eyes set on the Chinese consumer - a strategy that is reaping profits. In the next few months,the British fashion house Burberry will expand its retail space in China to capitalize on strong Chinese consumer demand for luxury products.Already,sales in China have contributed 4 percent to展开更多
The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an
This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the s...This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility.展开更多
This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing....This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market.The diversity,differentiated market demand,and complex policy environment of Southeast Asia pose major challenges.The strategies suggested include diversified market entry modes,precise product positioning,brand development,and technological differentiation,aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.展开更多
November 6, 2010: Top Chinese luxury brand NE.TIGER launched a grand opening ceremony for its image store in Shanghai. The new store is located at Libao Square on Middle Huaihai Road, which has a commer-
Objective To compare the efficacy and safety between Chinese generic imatinib(Xinwei~,Jiansu Hansoh Pharmaceutical Group Co.,Ltd.)and branded imatinib(Glivec~,Novartis)in patients with newly-diagnosed chronic myel...Objective To compare the efficacy and safety between Chinese generic imatinib(Xinwei~,Jiansu Hansoh Pharmaceutical Group Co.,Ltd.)and branded imatinib(Glivec~,Novartis)in patients with newly-diagnosed chronic myeloid leukemia in chronic phase(CML-CP).Methods Patients with newly diagnosed CML-CP展开更多
文摘Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation,
基金This work was supported by China Postdoctoral Science Foundation(2016M600276)the Humanities and Social Sciences Fund of the Ministry of Education(16YJC740038)+1 种基金the Humanities and Social Sciences Fund of Guangdong Province During the 13th-Year Plan(GD16YWW03)the National Social Science Fund of China(17CYY003).
文摘This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.
文摘On October 1,co-spon- sored by the China Council for the Pro- motion of Intenational Trade(CCPIT),the All-China Women's Federation(ACWF) and the Brand China Industry Alliance(Brand China),the 2nd Chinese Brand Festival was solemnly opened at the National Indoor Stadium.Nearly 20,000 entrepreneurs,brand experts,
文摘On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year of the list.'Whilst most Chinese brands remain unknown to the
文摘In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.
文摘The world’s biggest luxury brands have their eyes set on the Chinese consumer - a strategy that is reaping profits. In the next few months,the British fashion house Burberry will expand its retail space in China to capitalize on strong Chinese consumer demand for luxury products.Already,sales in China have contributed 4 percent to
文摘The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an
文摘This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility.
文摘This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market.The diversity,differentiated market demand,and complex policy environment of Southeast Asia pose major challenges.The strategies suggested include diversified market entry modes,precise product positioning,brand development,and technological differentiation,aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness.
文摘November 6, 2010: Top Chinese luxury brand NE.TIGER launched a grand opening ceremony for its image store in Shanghai. The new store is located at Libao Square on Middle Huaihai Road, which has a commer-
文摘Objective To compare the efficacy and safety between Chinese generic imatinib(Xinwei~,Jiansu Hansoh Pharmaceutical Group Co.,Ltd.)and branded imatinib(Glivec~,Novartis)in patients with newly-diagnosed chronic myeloid leukemia in chronic phase(CML-CP).Methods Patients with newly diagnosed CML-CP