The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations...The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.展开更多
The multi-polarization of political situation creates beneficial conditions for Chinese petroleum corporations to enter foreign market of prospecting and drilling of oil and natural gas resources.Chinese petroleum cor...The multi-polarization of political situation creates beneficial conditions for Chinese petroleum corporations to enter foreign market of prospecting and drilling of oil and natural gas resources.Chinese petroleum corporations should adopt“Outward Expansion”strategy and directly participate in international gaming over the cooperative development and drilling of overseas oil and natural gas resources.On this aspect,the government should not only enhance its macro strategic guidance to Chinese petroleum corporations,but also offer more support by means of preferential policies so as to provide more encouragement to these corporations.Furthermore,the government should strengthen its toughness and intensity on its extension of energy diplomacy.In order to make some achievement in the reform and evolution of geopolitical pattern concerning energy of the world,China should maximize its national interest on energy strategy through“cooperation against the background of competition,”so as to obtain a guarantee on the stable and safe long-term supply of overseas energy for sustained development and smooth rise of China.The model of“Cooperation against the Background of Competition”not only fits for the domestic conditions of China,but also suits the trend of development on the energy market of the world.展开更多
文摘The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown.Under these circumstances,it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market.In light of this,this research aims to find out what key attributes of corporate identity are projected for American banking corporations(hereinafter referred to ABCs)and for Chinese banking corporations(hereinafter referred to CBCs)in website news discourse and to highlight their similarities and differences so as to offer insight into future development.To achieve this,this research adopted monologic perspectives and two corpora were built;following MIP,a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how the three metaphors in the pyramid hierarchy(concrete metaphors,conceptual metaphors,abstract conceptual keys)collaborate with each other for semantic representation.The findings show that Both ABCs and CBCs attach strategic significance to metaphorical representation of corporate identity,whose different frequency and distribution of concrete metaphors in the semantic field THE BODY AND THE INDIVIDUAL in accordance with USAS demonstrates different attributes of corporate identity;that there is one shared abstract schema:BANKING CORPORATIONS ARE ORGANISMS;that while ABCs are constructed kings who enjoy highest social reputation and projected as doctors who can diagnose their own symptoms,CBCs are constructed as hunks who have saved many people's lives in emergency and projected as patients who have gone into therapy due to serious illness.The paper also offers empirical and theoretical implications for future research.
基金a segmental achievement for the key research program(06JJDGJW008)financed by Fund for Stage III of“211”Project operated by the Ministry of Education,PRC.
文摘The multi-polarization of political situation creates beneficial conditions for Chinese petroleum corporations to enter foreign market of prospecting and drilling of oil and natural gas resources.Chinese petroleum corporations should adopt“Outward Expansion”strategy and directly participate in international gaming over the cooperative development and drilling of overseas oil and natural gas resources.On this aspect,the government should not only enhance its macro strategic guidance to Chinese petroleum corporations,but also offer more support by means of preferential policies so as to provide more encouragement to these corporations.Furthermore,the government should strengthen its toughness and intensity on its extension of energy diplomacy.In order to make some achievement in the reform and evolution of geopolitical pattern concerning energy of the world,China should maximize its national interest on energy strategy through“cooperation against the background of competition,”so as to obtain a guarantee on the stable and safe long-term supply of overseas energy for sustained development and smooth rise of China.The model of“Cooperation against the Background of Competition”not only fits for the domestic conditions of China,but also suits the trend of development on the energy market of the world.
