Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

Context Awareness and Word-rendering in the Teaching of Chinese-English Translation

In the teaching of Chinese-English（C-E） translation, the cultivation of students＇ awareness of context is very important. As far as word-rendering in C-E translation is concerned, contextual analysis can help student solve such problems as the precise comprehension of the SL（source language） words, the translation of vague words and polysemous words, the conveyance of implicature and non-correspondence of word meaning.

Cultural Vacancy in Chinese-English Translation and Its Compensation Strategies

Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.

On Errors in Chinese-English Translation of Public Signs

With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.

Chinese-English translation of banners for conventions and exhibitions： A skopos perspective

As China＇s convention and exhibition industry strides forward to internationalization, Chinese-English translation of banners for conventions and exhibitions is more frequent than ever before. Based on Vermeer＇s skopos theory, the core theory of functionalist approaches, the paper analyzes authentic examples and highlights the techniques of translation for this type. With representative examples, the paper illustrates the necessity of adopting skopos theory in Chinese-English translation of banners for conventions and exhibitions.

A brief analysis of the classical poetry Chinese-English translation： From the perspective of ＂Beauty in three aspects＂

With the growing of mutual communication between different cultures, the translation of classical Chinese poetry becomes quite significant in the contemporary times. This paper first briefly introduces classical Chinese poetry, major classical Chinese poetry translation schools and their representatives, and professor XU Yuan-zhong＇s famous principle of ＂Beauty in three aspects＂. In order to help disseminate this part of Chinese culture through discussing how the reader of the translation may be inspired, moved and aesthetically entertained in the same way as one reads the original, this paper will analyze the classical poetry Chinese-English translation from the perspective of ＂Beauty in three aspects＂, namely, in three parts--beauty in meaning, beauty in sound and beauty in form. Thus, it serves the purpose to offer a relatively comprehensive view of the classical poetry Chinese-English translation.

Chinese-English Translation of Advertisements

This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.

On Translation Techniques in Chinese-English Translation of Tourist Materials

Most overseas tourists get the first impression of the place they will visit from tourist materials.Therefore,good translations of tourist materials become one of the key factors which attract overseas tourists.The translating techniques,such as Transcription,Addition,Omission,Rewriting,can help translators produce good translations.

On the Requirements and Strategies for Translators in Chinese-English Translation of Tourist Materials

This thesis explores how the translators can produce the closest,natural equivalent of the tourist materials.With readers in mind,the translator should pay attention to adopt applicable strategies corresponding to the context.On the other hand,the requirement for the translator himself/herself is also indispensable,which goes onto their qualities,attitude etc.

On Chinese-English Translation of Disease and Syndrome Terms in Shang Han Lun from the Perspective of Functional Equivalence Theory

Shang Han Lun is one of the most famous and important traditional medical books in China,so many translation versions of it have emerged.Based on the comparison of examples taken from two of these translation versions,Young Jie De ' s Shang Han Lun Explained and Huang Hai s Introduction to Treatise on Exogenous Febrile Disease,the paper points out that Nida s Functional Equivalence Theory provides a new idea for the translation of Disease and Syndrome Terms in TCM that literal translation,liberal translation and transliteration can be adopted appropriately to make readers of translation versions understand TCM accurately and easily.

A Pragmatic Analysis of Public Signs in Chinese-English Translation——Based on the Example of Shaoguan National Forest Park

With the rapid development of economy and close international exchanges, the English translation of public signs is in-creasingly important and cannot be ignored. This paper takes Shaoguan National Forest Park as an example to analyze its publicsigns translation and points out some pragmatic failures from two aspects:pragmatic language failures and social pragmatic failures.Also, the paper puts forward some suggestions based on the translation error analysis.

German Functionalist Approaches to the Chinese-English Translation of Commentaries in Ningxia Museum

Museum commentary emerges as the times demand. It falls into the category of publicity text. Not only does museum commentary play an important role in transferring information, but also in disseminating culture. Meanwhile, museum commentary translation is a prominent part of culture, carrying the task of cultural communication between China and foreign countries. However, scholars do not pay enough attention to museum commentary translation. Under the guidance of German functionalism, translators could pay much attention to the function of the museum commentary and adopt flexible translation strategies to fulfill it.

Teaching Cultural Strategies for Undergraduate Chinese-English Translation in Chinese Context

Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.

On Application of the “Sameness Relation” in Chinese-English Translation Practice

The theme of this article is mainly to explore the application of the"Sameness Relation"into the Chinese-English trans-lation practice.In view of the theoretical guidance of sameness relation into the practice of the Chinese-English translation,this pa-per first points out a liable mistake in Chinese-English translation due to an inadequate knowledge of the"Sense Relations",andthen defines the linguistic term"sense relations","Sameness relation""and relevant "Semantics".Next this text continues to ana-lyze how the sameness relations are applied into the translation from the five main aspects.The reference and help of the samenessrelations finally demonstrate the realistic importance of the semantics to the Chinese-English translation,attracting much wider at-tention to other linguistic theories which is great of value to Chinese-English translation.

Exploring the Chinese-English Translation of Shanghai Road Signs From the Perspective of Skopos Theory

This paper applies the Skopos theory to discussing the principles of Chinese-English translation of road signs,namely conforming to international conventions and English expression norms,providing information,and showing local culture at the same time.

Intercultural Communication and Chinese-English Translation

Translation is formally a process of language transferring but in essence a process of intercultural communication. Translation serves as a bridge of communication between people from different cultures. Language, culture and communication form the basis of translation. Successful translation requires proficiency in languages and complete understanding two relevant cultures.This paper elaborates on five common cultural obstacles hindering CE translation: cultural differences, cultural conflicts, culturalloaded words or expressions, cultural defaults, and cultural images and then gives corresponding translation solutions.

A Study on the Chinese-English Translation of Tourist Materials Guided by Functional Equivalence Theory

A successful translation of Chinese tourist materials is of a vital importance to publicize and promote China. Based on Nida's functional equivalence theory, the thesis discusses the characteristics of Chinese tourist materials and then gives three feasible translation methods in order to improve the quality of C-E translation of tourist materials.

A Probe on the Chinese-English Translation Strategies of Names of Scenic Spots——A Case Study on the Scenic Spots of Fanjing Mountain in Tongren,Guizhou

This paper,taking the scenic spots of Fanjing Mountain in Tongren,Guizhou as a case,mainly has a probe on the strategies adopted in the C-E translation of names of scenic spots.four major methods are discussed which are the transliteration,literal translation,transliteration plus literal translation/free translation and transliteration of the full name plus literal translation/free translation for the purpose of getting a decent and satisfactory translation so as to both convey the Chinese culture and satisfy the curiosity of the potential foreign tourists.

On Discussion and Balance of Cultural Untranslatability in Chinese-English Translation

In cross-cultural communication,a translator has to study the cultural differences prior to his efficient linguistic transference. As a matter of fact, the cultural differences across nations always create sorts of untranslatable factors.The cultural universals, however, make cultural exchange and linguistic transference possible. A translator, in this sense, shall resort to some balancing point in translating.

The Chinese-English Translational Corpus of Ecotourism in Inner Mongolia

Having reviewed the history of the development of the corpus,especially the translation corpus,this paper explicated the importance of building a Chinese-English translational corpus for specific areas on the basis of the status quo of corpus and the translation need in China.Then how to build a translational corpus of ecotourism promotional materials centred on Inner Mongolia,as well as its applications,is thoroughly discussed.