A Cultural Approach to English Translating Strategies of Chinese Cuisine names

Chinese food is not only characterized with its special cooking methods but its cultural implications.However,the status quo of English translation of Chinese dish names is not satisfying.For the purpose of spreading Chinese cuisine culture,4 translating principles and several translating methods are put forward in order to promote the exchanging between cultures.

On Creative Strategies for Translating Guangxi Tourism Texts into English under the Perspective of ASEAN

Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.

On Translating Strategies of Humorous Language

This paper makes a systematical study on the translating strategies of humorous language,with linguistic and cultural factors taken into consideration in the discussion.It should be pointed out that whatever strategy is chosen in translation,it is workable so long as it can reach the best humorous effect.

Chinese-to-English Translation of Publicity on Chinese Minority Culture： Discourse Ideology and Translation Strategies

Discourse ideology refers to the position, attitude and guideline employed by a writer or speaker constructing a discourse in relation to the readers/hearers. This paper defines the notion of discourse ideology in the practice of translation, highlights the relationship between discourse ideology and the translator＇s subjectivity, and illustrates the translation strategies appropriate to the context of publicity of Chinese minority culture to the readers outside China. A tentative conclusion is drawn that the top-down approach from discourse ideology to translation strategies and the bottom-up approach from translation strategies to discourse ideology complement with each other in the Chinese-to-English translation of publicity on Chinese minority culture.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

A Study on the Translation Strategies of Metaphors in Song Ci from the Perspective of Conceptual Metaphor

This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

The Differences between Chinese and Western Culture in Advertisement and Translating Strategies

Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.

Strategies for Translating Chinese Idioms Concerning Food

The development or the spread of any kind of language depends on a certain cultural background.As a part of Chinese culture,idioms are full of Chinese custom,Chinese culture and Chinese thinking style of Chinese people.How do we translate them into English when we encounter such special Chinese expressions,which always appear in the Chinese daily life? It is hard to fix one or two strategies when we translate.During the process of translating Chinese idioms,we may adopt some main translation strategies such as literal translation,free translation,addition and borrowing.

Translating Chinese Movie Titles into English:A Systematic Strategy

As a very important part of people's daily life, film is a popular and influential medium. People from all over the world now have easy access to get to know China through Chinese movies. Therefore the translation of movie titles is very important since they give potential audiences the first impression. This study collects some English translation versions of Chinese movies and discusses their translation strategy. Based on the analysis of some successful examples and inappropriate translations, we put forward a systematic strategy of translating movie titles.

Skopos Theory to Strategies for Translating Rhetorical Devices in Science Fiction: A Case Study of The Rural Teacher

As the first winner of"The Hugo Award"in Asia, Liu Cixin has applied an army of rhetorical devices in his scientific fictions. How to translate these rhetorical devices is of great importance to the appreciation of the science fictions. With the aim of researching the strategies of the translation of the rhetorical devices in the Science Fiction, this paper has a discussion on the strategies of translating the rhetorical devices in English in the light of the Skopos Theory. It is hoped that this study may be of some help to future translation practitioners who want to translate China's SF works into foreign languages and the teaching of the same.

On Strategies of Translating Culture-loaded Terms in Casual Expressions of Idle Feeling

The theory of "thick translation", put forward by American scholar Kwame Anthony Appiah, suggests understanding and translating source text with the help of its rich cultural and linguistic context. The notion boasts a significant role in the translation of ancient Chinese classics which is the embodiment and condensation of traditional Chinese philosophical principles, such as Taoism, Confucianism. This paper mainly looks into the translation of culture-loaded words in Casual Expressions of Idle Feeling from the perspective of"thick translation"and wishes to contribute to the strategies of translating culture-loaded words in ancient Chinese classics.

On Strategies of Translating Chinese Characteristic Terms into English-Taking Chinese Economic Terms as Examples

After the reform and opening up to the outside world,great changes have taken place in many fields like economy,politics,and culture in China.In the field of economy,a multitude of new phenomena,new ideas and new things spring up continuously.At the same time,many Chinese characteristic terms reflecting these new things have been emerging.The creation of these terms requires the translators to provide accurate and idiomatic translation of them in time.The English translation of Chinese characteristic terms plays an important role not only in promoting Chinese characteristic socialist economy but also in deepening the understanding of Chinese economy for English readers.Therefore,this paper will analyze the features and translation obstacles of Chinese characteristic terms,then point out some practical guidelines and methods to solve the problems in translating Chinese characteristic terms into English.This paper aims to improve the translation of Chinese Characteristic terms.

On Six Common Strategies of Advertisement Translation

Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.

Gender in translation and feminist translation strategies

Translation has been regarded as the subordination and complementation of the original discourse in the long history of human society, and the loyalty of the wife to the husband has been the metaphor of the relationship between translated version and the original discourse. By using supplementing, prefacing, and hijacking, the feminist translation rewrites the original discourse creatively in order to overwhelming the authority of the original discourse even the male-governed society.

On translator＇s choice of translation strategy by comparing two English versions of Hongloumeng in the perspective of cultural context

By comparing the two English versions of Hongloumeng, this paper discusses the reasons why the translators choose different translation strategies in dealing with the cultural context, and points out that translation strategy is the translator＇s choice in different translational situations.

Application of functional equivalence to the translation strategy of Chinese American literature： A case study of The Joy Luck Club

Ever since the 1970s when Chinese American writers thrived from a marginal position and integrated into the mainstream of American literature, the study on Chinese American Literature has received more and more attention from the academic circles. However, the research on this newly emerging subject in the field of translation studies has not been treated with equal attention. This thesis attempts to propose a possible strategy to translate Chinese American works, based on the theory of ＂functional equivalence＂, taking the comparison of the 2 Chinese versions of TAN＇s The Joy Luck Club as an example.

Translation Strategy of Metaphorical Phrases from the Cultural Perspective

Translators frequently come across metaphors and similes, which are important ways of figure of speech. Figures of speech are actually vehicles of culture, and metaphorical phrases are the essence of human's culture. So the strategies adopted in the translation of metaphors and similes are the reflection of the translators' attitude towards culture. This paper holds the belief that foreignization should be the main translation strategy when dealing with the metaphorical phrases bearing cultural connotations.

Principles and Translation Strategies to English Numerical Idioms

Numbers are a special kind of language.Numerical idioms refer to the idioms containing numbers.In both Chinese and English languages,numbers have magical uses.They have deep ethic and historical color and show different cultural character istics vividly.This paper tries to discuss the translation strategies to the English numerical idioms,with the aim of narrowing the culture gap between eastern and western countries.