The same wide robe and long sleeves, the same Kung Fu techniques, and the same palace courtyards are the true embodiments to the fact that Chinese commercial films are on the same single-plank bridge. Luxurious color,...The same wide robe and long sleeves, the same Kung Fu techniques, and the same palace courtyards are the true embodiments to the fact that Chinese commercial films are on the same single-plank bridge. Luxurious color, motion, and scenes have been almost extremely perfect, but why do the audiences still dislike the films？ This is probably because the forms in the films are greater than the themes, and the surfaces are excessively stressed and the most essential points are ignored.展开更多
In the current social milieu,audiences are familiar with the entertaining effects of commercial films.However,I argue that by incorporating metaphors,the commercial films can fulfill a pedagogical function and embed i...In the current social milieu,audiences are familiar with the entertaining effects of commercial films.However,I argue that by incorporating metaphors,the commercial films can fulfill a pedagogical function and embed ideological correctness in its texts.Such function departs its original role and goes beyond entertaining effects.As films can mirror social realities,in some particular situations,it can serve as a moral guard by conveying pedagogical meanings and terrifying effects.It regulates and warns the mass to obey the social rules in a subtle way.This essay is in an attempt to tackle how the commercial film generates didactical effects,and how metaphors facilitate to fulfill such goal.I take A World Without Thieves as a case study to illustrate how the commercial film fulfills its pedagogical function through textual analysis.In my personal opinion,what makes this film stand up and worthy of scholarly discussion,is that the metaphors not only mirror the class stratification in contemporary Chinese society,but also turn an entertaining film into a pedagogical one.The metaphors also highlight an imbalanced landscape between social power and individual experience in contemporary China,which is usually invisible in current milieu.In brief,the metaphors in film serve as cultural interventions that illustrate the dialectics and invisible landscape of today’s China.展开更多
文摘The same wide robe and long sleeves, the same Kung Fu techniques, and the same palace courtyards are the true embodiments to the fact that Chinese commercial films are on the same single-plank bridge. Luxurious color, motion, and scenes have been almost extremely perfect, but why do the audiences still dislike the films？ This is probably because the forms in the films are greater than the themes, and the surfaces are excessively stressed and the most essential points are ignored.
文摘In the current social milieu,audiences are familiar with the entertaining effects of commercial films.However,I argue that by incorporating metaphors,the commercial films can fulfill a pedagogical function and embed ideological correctness in its texts.Such function departs its original role and goes beyond entertaining effects.As films can mirror social realities,in some particular situations,it can serve as a moral guard by conveying pedagogical meanings and terrifying effects.It regulates and warns the mass to obey the social rules in a subtle way.This essay is in an attempt to tackle how the commercial film generates didactical effects,and how metaphors facilitate to fulfill such goal.I take A World Without Thieves as a case study to illustrate how the commercial film fulfills its pedagogical function through textual analysis.In my personal opinion,what makes this film stand up and worthy of scholarly discussion,is that the metaphors not only mirror the class stratification in contemporary Chinese society,but also turn an entertaining film into a pedagogical one.The metaphors also highlight an imbalanced landscape between social power and individual experience in contemporary China,which is usually invisible in current milieu.In brief,the metaphors in film serve as cultural interventions that illustrate the dialectics and invisible landscape of today’s China.
