Lecturers’Efforts in Building Rapport in the English-Medium Instruction(EMI)Context:Focus on the Use of Communication Strategies

Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on learning outcomes,it is imperative that teachers establish positive emotional rapport with their students.This study explores how experienced and highly rated EMI lecturers at a Chinese university’s overseas campus use communication strategies to build rapport with their students during interactive academic activities.It identifies the strategies used by these lecturers and examines how the strategies facilitate the teaching-learning process.The data,consisting of 10 hours of tutorials and 10 hours of supervisor-student supervision meetings,is analyzed using an adapted Conversation Analysis(CA)approach.The analysis reveals three types of communication strategies(CSs)frequently used by lecturers:back-channeling,codeswitching,and co-creation of messages.By employing these strategies,the lecturers established a strong rapport with the students,which created an encouraging and supportive learning environment.Consequently,this positive atmosphere facilitated students’learning of content knowledge through English.The findings of this study have implications for the training of lecturers who encounter difficulties in establishing rapport with multilingual students in the EMI setting.

On solving fossilization of spoken English of non-English college students by means of communication strategies

The paper starts with the notions of communicative competence and communicative strategies, and proposes that communicative strategies competence, one of the four communicative competences, plays an important role in improving the overall competence in communication. Meanwhile, communication strategies, which are indispensable in communicative activities, make it necessary for teachers to cultivate students＇ strategies awareness and enable them to practice communicative strategies so as to further develop their communicative strategies.

Communication Strategies for Chinese Documentaries from High-context to Low-context Culture: A Comparative Study of “Wild China” of BBC and CCTV Version

As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.

An Analysis of the Implication of Communication Strategies to Students of English Learning in Polytechnic Colleges

The taxonomies of learner strategies and classification of communication strategies is reviewed; the role of communication strategies in language use and learning is discussed, with a critical appraisal included. Suggestions to avoid the problems arising from the limitations of the use of communication strategies was given for students of English learning in Chinese polytechnic colleges.

Discourse-Based Communication Strategies of ESL Learners

Communication strategies have commonly been used by ESL learners, especially the learners with low proficiency to fulfill their needs to communicate. The paper attempts to classify communication strategies learners used in discourse and investigate the role of these strategies in second language acquisition.

Utilizing Communication Strategies to Develop Learner Autonomy

This paper investigates the effects of communication strategy instruction on the promotion of learner autonomy and introduces the two stages of CS instruction. Autonomous learners are characterized by their knowledge of strategies and the efficient control over their use. Then it is reasonable to speculate that the inclusion of CS instruction in foreign language classroom would help learners become more autonomous because the efficient and controlled use of CS should be an integral part of the strategic behavior that characterizes autonomous learners.

Strategies for Video Producers to Tell Their Good Stories Under the 5W Model of Communication

In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.

Empirical Studies on L2 Communication Strategies over Four Decades:Looking Back and Ahead

Studies on communication strategies （CSs） have been carried out for nearly four decades and have contributed a lot to the development of such fields as applied linguistics and second language acquisition, but they are still inadequate and there remain controversies over certain issues. Thus, more systematic and rigorous studies are needed to check or confirm the findings of some studies and further CS research from newer and broader perspectives. This paper mainly reviews the existing empirical studies from different perspectives： CS classifications and research methods, factors affecting the choices of CSs, teachablity and teaching of CSs, and effectiveness of CSs. It is aimed to provide a clear picture of research on L2 CSs and offer some suggestions for further research.

AN INVESTIGATION OF COMMUNICATION STRATEGIES USED BY CHINESE NON-ENGLISH MAJOR POSTGRADUATES

This paper, through tape-recording students' conversations with native speakers, makes an attempt to examine the use of CSs by Chinese non-English major students at postgraduate level. The results show that the students are not competent in using CSs, which is easily seen in their heavy reliance on the L1-based strategies and appeal for assistance strategy rather than the more efficient and effective L2-based strategies. Inexperienced in oral communication and unaware of CSs, the students in general need awareness training in the use of CSs. Suggestions are then given as to how to conduct the training in terms of form, procedure and materials.

THEORIES AND EFFECTIVE TEACHING OF COMMUNICATION STRATEGIES

The purpose of this paper is to claim the effectiveness of applying CS (Communication Strategy) theories to the English oral communication classes. Communication strategies will help EFL (English as Foreign Language) students to communicate with insufficient grammatical competence. In this paper, we consider the underlying theories on communicative competence first. Then we discuss the communication strategies as components of communicative competence. And finally we talk about how we can apply CS theories to the actual EFL classes in China.

Use of Communication Strategies by Chinese EFL Learners

本研究是对中国大学英语者(非英语专业学习者)使用交际策略的调查。在中国非英语专业学生是一个较大的英语学习者群体。由于他们实际应用英语有限,需要用交际策略来克服一些交际困难。研究对象是来自人文学院和理学院的大学一年级学生,被分成高水平和低水平两个组。数据收集方法有问卷和两种交际任务(单向和双向)。描述统计和独立t检验被用来分析数据。研究结果表明三个变量(任务类型、水平层次和专业领域)和研究对象在使用交际策略上有不同程度的关系。加强中国英语学习者交际策略的使用意识是一个有待解决的问题。

PERCEPTIONS OF COMMUNICATION STRATEGIES: A STUDY OF ENGLISH MAJORS IN A NORMAL UNIVERSITY

If the purpose of language learning is communication, then improving students' communicative competence becomes an overall goal in language teaching. However, under the influence of traditional Chinese teaching methods, some teachers do not realize that one effective approach to achieving this goal is to encourage students to use communication strategies (CSs) appropriately. Research on CSs is relative inadequate in China. This paper is based on a survey of normal university English majors' perceptions of CSs. It is hoped that language teachers will derive useful insights from the result of the survey and adopt some of the suggested techniques to enhance the effective use of CSs.

Exosomes rewire the cartilage microenvironment in osteoarthritis:from intercellular communication to therapeutic strategies

Osteoarthritis(OA)is a prevalent degenerative joint disease characterized by cartilage loss and accounts for a major source of pain and disability worldwide.However,effective strategies for cartilage repair are lacking,and patients with advanced OA usually need joint replacement.Better comprehending OA pathogenesis may lead to transformative therapeutics.Recently studies have reported that exosomes act as a new means of cell-to-cell communication by delivering multiple bioactive molecules to create a particular microenvironment that tunes cartilage behavior.Specifically,exosome cargos,such as noncoding RNAs(ncRNAs)and proteins,play a crucial role in OA progression by regulating the proliferation,apoptosis,autophagy,and inflammatory response of joint cells,rendering them promising candidates for OA monitoring and treatment.This review systematically summarizes the current insight regarding the biogenesis and function of exosomes and their potential as therapeutic tools targeting cell-to-cell communication in OA,suggesting new realms to improve OA management.

A study on pragmatic failure in cross-cultural communication

Through analyzing and comparing the anecdotes of pragmatic failure in cross-cultural communication from the aspects of lexicon, syntax and discourse, some pragmatic strategies are suggested in intercultural communication. To improve learners＇ cultural awareness and communicative competence, a cultural-linguistic approach in foreign language teaching should be adopted.

Reduction of Tobacco Smoking Health Risk Through an Appropriate Media Based Communication Strategy in Uganda

The health impacts of tobacco consumption are well documented and have gained acceptance worldwide. Today, a substantial, preventable burden of tobacco attributable diseases exists in most countries, though in most of the cases, unknown. Smoking accounts for almost half of the deaths in middle age in some regions. In Uganda, translating findings into policy action is slow and involves several stakeholders. It will continue to require support from tobacco control campaign groups. This paper analyses secondary literature on tobacco smoking and later provides an appropriate medium based communication strategy that can be adopted to counteract the persuasive smoking evil adverts of tobacco companies as well as creating awareness among the population of the health impacts caused by smoking.

The Attributes of Social Media as a Strategic Marketing Communication Tool

New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media （SM） is a key element to success. SM helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive pattern into their communications. Nevertheless, these tendencies involve problems of strategic myopia for firms that do not structurally integrate these tools. One main problem is that institutions can rarely differentiate between the various types of SM and the attributes thereof, while the literature equally reveals a number of contradictions in the subject. The present conceptual paper lays the foundations of a strategic approach to SM and discusses its theoretical implications. Following an overview on the concept of SM, through a content analysis of the specialized management literature （n = 14）, we present various best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an insight towards a well-founded application of SM as a genuinely strategic marketing tool.

Marketing Communications in Global Society

As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges

Integrated Management of Large Screen Communication Strategy for Electric Vehicles

The intelligent product of traditional fuel vehicles in electric vehicle region is the large screen of central control panel, which is the subversive innovative design of electric vehicles and the intelligent symbol under the Internet innovative thinking. Through the specific analysis of large screen innovative design, target customers, communication channel and communication effect of electric vehicle products, the comprehensive management of large screen communication of electric vehicles can be realized.

Vocabulary Teaching Strategies Focusing on Language Learner

As we enter the 21st century, acquisition of vocabulary has assumed a more important role, and as some would argue, it has assumed the central role in learning a second language. On one hand, students have a strong desire to improve their English level in order to make them more adaptable when they step into this competitive society after graduation. On the other hand, most students are facing a great difficulty in learning a large number of vocabularies though they do spend a lot of time and energy on it. Also, recent researches show that students don＇t like the classroom that is still teacher-centered and lecture-based. They want to be more involved in class and more responsible for their own studies. Hence, it is important to equip students with necessary strategies for dealing with vocabulary learning activities. In this paper, three strategies are recommended： extensive listening ＆ reading and contextual guesswork, communicative activities and group-work and the use of dictionary.

Application of a Parallel Adaptive Cuckoo Search Algorithm in the Rectangle Layout Problem

The meta-heuristic algorithm is a global probabilistic search algorithm for the iterative solution.It has good performance in global optimization fields such as maximization.In this paper,a new adaptive parameter strategy and a parallel communication strategy are proposed to further improve the Cuckoo Search(CS)algorithm.This strategy greatly improves the convergence speed and accuracy of the algorithm and strengthens the algorithm’s ability to jump out of the local optimal.This paper compares the optimization performance of Parallel Adaptive Cuckoo Search(PACS)with CS,Parallel Cuckoo Search(PCS),Particle Swarm Optimization(PSO),Sine Cosine Algorithm(SCA),Grey Wolf Optimizer(GWO),Whale Optimization Algorithm(WOA),Differential Evolution(DE)and Artificial Bee Colony(ABC)algorithms by using the CEC-2013 test function.The results show that PACS algorithmoutperforms other algorithms in 20 of 28 test functions.Due to the superior performance of PACS algorithm,this paper uses it to solve the problem of the rectangular layout.Experimental results show that this scheme has a significant effect,and the material utilization rate is improved from89.5%to 97.8%after optimization.