A Statistical Theory of Language Translation Based on Communication Theory

We propose the first statistical theory of language translation based on communication theory. The theory is based on New Testament translations from Greek to Latin and to other 35 modern languages. In a text translated into another language, all linguistic variables do numerically change. To study the chaotic data that emerge, we model any translation as a complex communication channel affected by “noise”, studied according to Communication Theory applied for the first time to this channel. This theory deals with aspects of languages more complex than those currently considered in machine translations. The input language is the “signal”, the output language is a “replica” of the input language, but largely perturbed by noise, indispensable, however, for conveying the meaning of the input language to its readers. We have defined a noise-to-signal power ratio and found that channels are differently affected by translation noise. Communication channels are also characterized by channel capacity. The translation of novels has more constraints than the New Testament translations. We propose a global readability formula for alphabetical languages, not available for most of them, and conclude with a general theory of language translation which shows that direct and reverse channels are not symmetric. The general theory can also be applied to channels of texts belonging to the same language both to study how texts of the same author may have changed over time, or to compare texts of different authors. In conclusion, a common underlying mathematical structure governing human textual/verbal communication channels seems to emerge. Language does not play the only role in translation;this role is shared with reader’s reading ability and short-term memory capacity. Different versions of New Testament within the same language can even seem, mathematically, to belong to different languages. These conclusions are everlasting because valid also for ancient Roman and Greek readers.

An Argument for Public Health:The Centrality of Communication Theory in Making Comprehensive and Effective Public Health Messages

This paper calls for the centrality of the rhetorical processes of communication as fundamental to public health,and it argues that the study of rhetorical theory,techniques of argumentation and the histories and limits of language is fundamental and,indeed,ethical to successful public health.This paper will propose a practical,epistemological framework for the cocreation of public health messages within populations.Bolstered by a deliberative process,this paper proposes the reclaiming of the public nature of public health,by examining context,tropes,and cultural/rhetorical tools to make for a more robust and constitutive model for effective public health messages.

A Communication Theory Perspective on Prompting Engineering Methods for Large Language Models

The springing up of large language models(LLMs)has shifted the community from single-task-orientated natural language processing(NLP)research to a holistic end-to-end multi-task learning paradigm.Along this line of research endeavors in the area,LLM-based prompting methods have attracted much attention,partially due to the technological advantages brought by prompt engineering(PE)as well as the underlying NLP principles disclosed by various prompting methods.Traditional supervised learning usually requires training a model based on labeled data and then making predictions.In contrast,PE methods directly use the powerful capabilities of existing LLMs(e.g.,GPT-3 and GPT-4)via composing appropriate prompts,especially under few-shot or zero-shot scenarios.Facing the abundance of studies related to the prompting and the ever-evolving nature of this field,this article aims to 1)illustrate a novel perspective to review existing PE methods within the well-established communication theory framework,2)facilitate a better/deeper understanding of developing trends of existing PE methods used in three typical tasks,and 3)shed light on promising research directions for future PE methods.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

FUNDAMENTAL COMMUNICATIONS THEORIES AND SIGNAL PROCESSING TECHNIQUES FOR AMORPHOUS CELLULAR SYSTEMS

The rapid developing of the fourth generation(4G)wireless communications has aroused tremendous demands for high speed data transmission due to the dissemination of various types of the intelligent user terminals as well as the wireless multi-media services.It is predicted that the network throughput will increase

Matching Consequences and Causes in Crisis Public Relations

This exploratory study examines the phenomenon of consequence cause matching,which is based on the representativeness heuristic,from cognitive psychology,upon crisis management and public relations.A 2(Large Scale Crisis vs.Small Scale Crisis)×2(Large Scale Cause vs.Small Scale Cause)mixed factorial design experiment was conducted based upon a hypothetical crisis scenario.This study found initial evidence that consequence cause matching is a phenomenon that can impact the process of attribution for a crisis.It highlights a potential new area of theoretical growth for the situational crisis communication theory.

Ready or Not: Quezon City Mayor Joy Belmonte and Her Crisis Response Strategy During the COVID-19 Pandemic

Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study looks at the crisis communication of Quezon City on issues stemming from the Covid-19 pandemic.The SCCT provides a framework for the organization facing a different complex case of crisis to protect the reputational organization’s assets.The organization’s ability to select the most appropriate and beneficial response helps them deal with an emergency and crisis(Coombs,2007).Simultaneously,in this paper,SCCT was used to examine the stakeholder’s perceptions about the organization’s action and response by Mayor Belmonte on the crisis.This paper concludes Mayor Belmonte did not follow the recommendations of SCCT by combining Deny,such as Attacks the Accuser,Deny and Scapegoat tactics,and Diminish strategies such as Excuse and Justice tactics,to respond to the wide variety of stakeholder’s groups.Mayor Belmonte’s crisis response strategies and tactics do not align with the SCCT.The theory recommends corrective action and response such as Rebuild as well as Bolstering strategies are“considered as the most effective communication of crisis response strategy when an organization perceived a strong attribution of crisis responsibility and results in a severe reputational threat”(Coombs,2007).By reviewing the situation that Mayor Belmonte faced,this paper concludes that she was under severe threat.Mayor Belmonte’s CoViD-19 crisis is the preventable cluster based on the overall stakeholder’s perception of the crisis.The preventable cluster considered her primary,secondary,and additional stakeholders.It depicted an organizational misdeed with and without injuries,and the appropriate responses to adapt to re-establish the organization’s reputation is a Rebuild strategy because interventions such as Compensation and Apology should work to improve the organization’s reputation.Conversely,Mayor Belmonte chose to frequently employ Deny strategy(Attacks the Accuser and Scapegoat)and Diminish strategy(Excuse and Justice)to respond to various stakeholders.

MDL-based root-mean-squared delay spread estimation for MIMO OFDM systems

This paper studied the application of minimum description length (MDL) criterion for estimating root-mean-squared (RMS) delay spread (RDS) for MIMO OFDM systems. The analytic relationship between the powers and the correlation matrix of multipath components established the feasibility of the application of the MDL criterion to RDS estimation. The estimator presented both the estimate of instantaneous RDS and the estimates of noise variance, channel power and SNR of current channel with low computational complexity. Given the powers of the estimated multipath components, the MDL criterion was adopted to acquire the number of paths and the time delays of each path of current channel without making eigendecomposition of the correlation matrix normally required by MDL criterion, following which the noise variance and the power of each path can be estimated. The power delay profile (PDP) and RDS of the current channel were achieved. Simulation results showed that the proposed estimator was insensitive to variance of SNR and robust against frequency-selectivity.

Security-aware Signal Packing Algorithm for CAN-based Automotive Cyber-physical Systems

Network and software integration pose severe challenges in cyber-security for controller area network (CAN)-based automotive cyber-physical system (ACPS), therefore we employ message authentication code (MAC) to defend CAN against masquerade attack, but the consequent bandwidth overhead makes it a necessity to find the tradeoff among security, real-time and bandwidth utilization for signal packing problem (SPP) of CAN. A mixed-security signal model is firstly proposed to formally describe the properties and requirements on security and real-time for signals, and then a mixed-integer linear programming (MILP) formulation of SPP security-aware signal packing (SASP) is implemented to solve the tradeoff problem, where the bandwidth utilization is improved and the requirements in both security and real-time are met. Experiments based on both society of automotive engineers (SAE) standard signal set and simulated signal set showed the effectiveness of SASP by comparing with the state-of-the-art algorithm. © 2014 Chinese Association of Automation.

An Algebraic Detection Approach for Control Systems under Multiple Stochastic Cyber-attacks

In order to compromise a target control system successfully, hackers possibly attempt to launch multiple cyberattacks aiming at multiple communication channels of the control system. However, the problem of detecting multiple cyber-attacks has been hardly investigated so far. Therefore, this paper deals with the detection of multiple stochastic cyber-attacks aiming at multiple communication channels of a control system. Our goal is to design a detector for the control system under multiple cyberattacks. Based on frequency-domain transformation technique and auxiliary detection tools, an algebraic detection approach is proposed. By applying the presented approach, residual information caused by different attacks is obtained respectively and anomalies in the control system are detected. Sufficient and necessary conditions guaranteeing the detectability of the multiple stochastic cyber-attacks are obtained. The presented detection approach is simple and straightforward. Finally, two simulation examples are provided, and the simulation results show that the detection approach is effective and feasible. © 2014 Chinese Association of Automation.

The Performance Analysis of Traffic Channel Coding in Digital Trunking System

The encoding and decoding processes of traffic channel in digital trunking system are studied. On the basis of computer simulation, the BER (bit error ratio) with different RCPC decoding step is analyzed. As a result, the optimal RCPC decoding step is provided, which gives essential theoretical evidences for the implementation of digital trunking system.

The Novel Spectrum Allocation Algorithm in Cognitive Radio System

In order to reduce the disturbance on an authorizing user and lower the competition between cognitive users, assure the normal communication of a cognitive radio system, reliability theory is applied to describe if a channel can be used by a cognitive user or not and the probability that the channel is continually used for a period. Three aspects including space, time domain and frequency domain are united for the research on the distribution of frequency spectrum. The simulation result shows that, in the space domain, time domain, frequency domain algorithm, the transmitted data volume and the total throughput of the system are superior to those in greedy algorithm and time domain—frequency domain algorithm, the novel algorithm is helpful to reduce the disturbance caused by a cognitive user to an authorizing user and lower the competition between cognitive users, this simulation result shows that the proposed algorithm is effective.

A Simple Superresolution Approach of Multipath Delay Profiles Measured by PN Correlation Method

Time resolution of multipath delay profiles measured by using autocorrelation of pseudonoise (PN) code sequence is generally limited by the chip rate of the PN code sequence. In this paper, we propose a simple method to improve the time resolution of delay profiles measured by the PN correlation method. Effectiveness of this method is demonstrated by indoor wireless propagation experiments.

Natural Gradient Approach to Multichannel Blind Deconvolution

In this paper we study the geometrical structures of FIR filters and their application to multichannel blind deconvolution. First we introduce a Lie group structure and a Riemannian structure on the manifolds of the FIR filters. Then we derive the natural gradients on the manifolds using the isometry of the Riemannian metric. Using the natural gradient, we present a novel learning algorithm for blind deconvolution based on the minimization of mutual information. Some properties of the learning algorithm, such as equivariance and stability are also studied. Finally, the simulations are given to illustrate the effectiveness and validity of the proposed algorithm.

Organizational Leadership in a Postmodern World： Practical Implications for Contemporary Religious Leaders

We live in an increasingly postmodern society. American Christianity, however, is imbued in a modem---even pre-modern--paradigm. As a result, many contemporary religious leaders find it difficult to communicate with their postmodern constituents, as evidenced by declining attendance rates and religious affiliation. The present study explores this dilemma by offering potential implications for contemporary religious leaders to communicate more effectively with emerging/emergent generation（s）. The author begins this exploration, first, by outlining the philosophical tenants of postmodemism： its epistemological, ontological, and axiological assumptions. Second, the author delineates several key characteristics of postmodern religious communication. Next, the author offers three practical implications for organizational leaders： （1） increased use of personal narrative, （2） removal of hierarchal boundary structures, and （3） increased awareness and appreciation for divergent perspectives. The author concludes this study with directions for future research.

Epidemic-Like Proximity-Based Traffic Offloading

Cellular networks are overloaded due to the mobile traffic surge,and mobile social networks(MSNets) can be leveraged for traffic offloading.In this paper,we study the issue of choosing seed users for maximizing the mobile traffic offloaded from cellular networks.We introduce a gossip-style social cascade(GSC) model to model the epidemic-like information diffusion process in MSNets.For static-case and mobile-case networks,we establish an equivalent view and a temporal mapping of the information diffusion process,respectively.We further prove the submodularity in the information diffusion and propose a greedy algorithm to choose the seed users for traffic offloading,yielding a sub-optimal solution to the NP-hard traffic offloading maximization(TOM) problem.Experiments are carried out to study the offloading performance,illustrating that the greedy algorithm significantly outperforms the heuristic and random algorithms,and user mobility can help further reduce cellular load.

Impact of Crisis Communication Strategies on People's Attitudes toward Behavioral Guidelines Regarding COVID-19 and on Their Trust in Local Officials

Situational Crisis Communication Theory(SCCT)guides responses of corporations in crises.We tested how COVID-19 related crisis communication strategies affect trust in mayors and the acceptance of behavioral measures.A total of 561 participants(53%female)with a mean age of 50 years took part in an online experiment in which we systematically manipulated the mayor's crisis communication strategy(deny crisis,diminish role in crisis,rebuild relationship after taking responsibility,bolster reputation,no response)and pre-crisis reputation(good past crisis management,bad past crisis management).Age,gender,and education served as covariates.We also tested the predictive power of personal concern regarding the COVID-19 pandemic,as well as internal and external control convictions.In our preregistered analysis,we found that crisis communication strategies had no significant effect on participants'ratings of behavioral measures,but they affected participants'trust in the mayor.The deny crisis strategy resulted in the most unfavorable ratings,while the effects of the other strategies were moderated by the mayor's precrisis reputation.Additional exploratory analyses showed that individual concern and trust were important predictors for the acceptance of behavioral measures.Even though we did not find any effects of communication strategies on behavioral measures,our results support SCCT's utility in guiding communication strategy during a pandemic.

A novel technique for wireless optical communications with lenslet array processor

A novel communication technique is proposed, which utilizes a set of mutually distinguishable optical patterns instead of convergent facula to transmit information. Then the capacity is increased by exploiting the optical spatial bandwidth resources. At last, we experimentally demonstrate the proposed communication technique based on four 8 × 8 spatial pattern signals by using lenslet array processor.

Is Being Funny a Useful Policy?How Local Governments' Humorous Crisis Response Strategies and Crisis Responsibilities Influence Trust,Emotions,and Behavioral Intentions

This study is the first to investigate how a local government’s humorously framed response strategy on social media to a low-severity crisis influences people ’s trust in the local government and their crisis-related behavioral intentions,specific ally when considering the government’s responsibility for the crisis.Based on the situational crisis communication theory,we examined the mediating role of experienced positive or negative affect on people’ s responses to a local government’s crisis communication strategy.Further,we exploratorily examined the predictive power and moderating role of demographics,sense of humor,disposition to trust,and the respective crisis scenarios.A total of517 people participated in an online experiment in which they were confronted with three randomly presented fictive crisis scenarios where the local government’s crisis responsibility(high versus low) and the framing of their crisis response strategy(in form of humorous versus rational Twitter posts) were systematically varied between subjects.First,the results mostly corroborate earlier findings about the degree of crisis responsibility(that is,when a government’s crisis responsibility is high,people have less trust and behavioral intentions) and about the mediating role of experienced affect.Second,we found that humorously framed strategies negatively influence trust and positive affect(but not behavioral intentions).In contrast to earlier findings,the crisis responsibility × framing interaction was not significant.Altogether,the results advise against using humor in crisis communications on social media,even in lowseverity crisis.Exploratory analyses indicate that further investigations should focus on specific crisis characteristics and potential moderators.

French Chiasm Communicology and the Discourse Model of the Human Sciences

The French discourse model of human communication is largely an engagement of the problematic concept of enlightenment as a product of the ability to reason by thinking.The engagement as speaking and writing becomes thematic,when one considers that,the product called“reason”also should explicate the process wherein the conscious experience of being is essentially“reasonable”in doing as listening and reading.The engaged analysis of reason differentiates among parole,discours,langue,and langage as a synthesis of logic mediating rhetoric and grammar as models of expression and perception.The method is known as the trivium in the Medieval universities of Europe,subsequently adopted as a pedagogy throughout Europe,and last,adopted by C.S.Peirce as a foundational semiotic methodology for science(methodeutic).The influence of the human science adaptations emerges in France with the philosophic cross-over and intertwined(chiasm)positions of Existentialism,Phenomenology,Structuralism,and Semiology.Doing the reasonable requires metaphor and metonymy,simile and synecdoche in the service of expression,yet,it also demands the perception of their respective counterparts in allegory,analogy,allegoresis,and aphorism.The human journey from thinking to speaking to doing and the return(renvoi)is one of ingenuity made eloquent in the face of crisis.It was so for the Ionian enlightenment,it was so for the European enlightenment,and it is so for us.