Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands

This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.

Combining Deep Learning with Knowledge Graph for Design Knowledge Acquisition in Conceptual Product Design

The acquisition of valuable design knowledge from massive fragmentary data is challenging for designers in conceptual product design.This study proposes a novel method for acquiring design knowledge by combining deep learning with knowledge graph.Specifically,the design knowledge acquisition method utilises the knowledge extraction model to extract design-related entities and relations from fragmentary data,and further constructs the knowledge graph to support design knowledge acquisition for conceptual product design.Moreover,the knowledge extraction model introduces ALBERT to solve memory limitation and communication overhead in the entity extraction module,and uses multi-granularity information to overcome segmentation errors and polysemy ambiguity in the relation extraction module.Experimental comparison verified the effectiveness and accuracy of the proposed knowledge extraction model.The case study demonstrated the feasibility of the knowledge graph construction with real fragmentary porcelain data and showed the capability to provide designers with interconnected and visualised design knowledge.

Resilience, the 6th Vital Sign: Conceptualizing, Contextualizing, and Operationalizing All Six Vital Signs

There are five vital signs that healthcare providers assess: temperature, pulse, respiration, blood pressure, and pain. Normal levels for the five vital signs are published by the American Heart Association, and other specialty organizations, however, the sixth vital sign (resilience) which adopts the measure of immune resilience is suggested in this paper. Resilience is the ability of the immune system to respond to attacks and defend effectively against infections and inflammatory stressors, and psychological resilience is the capacity to resist, adapt, recover, thrive, and grow from a challenge or a stressor. Individuals with better optimal immune resilience had better health outcomes than those with minimal immune resilience. The purpose of this paper is to conceptualize, contextualize, and operationalize all six vital signs. We suggest measuring resilience subjectively and objectively. Subjectively, use a 5-item guided interview revised from the Connor-Davidson Resilience Scale (CDRC), a scale of 10 items. The revised CDRC scale is a 5-item scale. The scale is rated on a 5-point Likert scale from 0 (not true) to 4 (true all the time). The total score ranges from 0 to 20, with higher total scores indicating greater resilience. The scale demonstrated good construct validity and internal consistency (α = 0.85) during the development of the scale. The CD-RISC had a good Cronbach’s alpha level of 0.85. The Revised CD-RISC can be completed in 2 - 4 minutes. To measure resilience objectively, we suggest using Immune Resilience (IR) levels, the level of resilience to preserve and/or rapidly restore immune resilience functions that promote disease resistance and control inflammation and other inflammatory stress. IR levels are gauged with two peripheral blood metrics that quantify the balance between CD8 and CD4 T-cell levels and gene expression signatures tracking longevity-associated immunocompetence and mortality- or entropy-associated inflammation. IR deregulation is potentially reversible by decreasing inflammatory stress. IR metrics and mechanisms have utility as vital signs and biomarkers for measuring immune health and improving health outcomes.

A Study on Internet Buzzwords in the Last Four Years Based on Conceptual Integration Theory

Internet buzzwords,as distinct forms of language,consist of short sentences yet carry rich meanings and spread rapidly.To better study this intriguing and unique linguistic phenomenon,this paper employed conceptual integration theory for its powerful explanatory capabilities to analyze the origins,composition,and emergence of meanings of internet buzzwords over the past four years.These 40 internet buzzwords can be categorized into five types:semantic derivation,generalization,abbreviation,metonymy,and compounding.Furthermore,this paper conducted cognitive analysis from different conceptual integration network perspectives,elucidating specific cognitive operations involved in the construction of meanings and revealing the emergence process of layered meanings in recent internet buzzwords over the past four years.

Contribution of the MERISE-Type Conceptual Data Model to the Construction of Monitoring and Evaluation Indicators of the Effectiveness of Training in Relation to the Needs of the Labor Market in the Republic of Congo

This study proposes the use of the MERISE conceptual data model to create indicators for monitoring and evaluating the effectiveness of vocational training in the Republic of Congo. The importance of MERISE for structuring and analyzing data is underlined, as it enables the measurement of the adequacy between training and the needs of the labor market. The innovation of the study lies in the adaptation of the MERISE model to the local context, the development of innovative indicators, and the integration of a participatory approach including all relevant stakeholders. Contextual adaptation and local innovation: The study suggests adapting MERISE to the specific context of the Republic of Congo, considering the local particularities of the labor market. Development of innovative indicators and new measurement tools: It proposes creating indicators to assess skills matching and employer satisfaction, which are crucial for evaluating the effectiveness of vocational training. Participatory approach and inclusion of stakeholders: The study emphasizes actively involving training centers, employers, and recruitment agencies in the evaluation process. This participatory approach ensures that the perspectives of all stakeholders are considered, leading to more relevant and practical outcomes. Using the MERISE model allows for: • Rigorous data structuring, organization, and standardization: Clearly defining entities and relationships facilitates data organization and standardization, crucial for effective data analysis. • Facilitation of monitoring, analysis, and relevant indicators: Developing both quantitative and qualitative indicators helps measure the effectiveness of training in relation to the labor market, allowing for a comprehensive evaluation. • Improved communication and common language: By providing a common language for different stakeholders, MERISE enhances communication and collaboration, ensuring that all parties have a shared understanding. The study’s approach and contribution to existing research lie in: • Structured theoretical and practical framework and holistic approach: The study offers a structured framework for data collection and analysis, covering both quantitative and qualitative aspects, thus providing a comprehensive view of the training system. • Reproducible methodology and international comparison: The proposed methodology can be replicated in other contexts, facilitating international comparison and the adoption of best practices. • Extension of knowledge and new perspective: By integrating a participatory approach and developing indicators adapted to local needs, the study extends existing research and offers new perspectives on vocational training evaluation.

基于Conceptual Play Spaces理论的教育游戏设计——探究式教育游戏的情境设计

学生理解学科内容并将其转化为智能的最好方式之一,是"参与"到具体问题情境中学习,而精心设计的教育游戏可提供更加真实的"问题情境",有效增强"参与度"。本文在对Conceptual Play Spaces理论分析前提下,理清教育游戏"概念性玩耍空间"的设计要素,基此提出探究式教育游戏的情境设计,促使学生沉浸于丰富的情境,并有效地参与其中,力求使学习"自然发生",实现有意义的学习。

Study of Teaching Methods of Conceptual Metaphors

The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.

On the conceptual metaphor of color terms： A typological view

In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.

Conceptual Metaphors in "I Have a Dream"

Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.

The Application of Conceptual Metaphor to Polysemy

As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.

Logical-Structure Modeling for Conceptual Design

Based on the definition of a logic structure feature to relate logically functional requirements to geometric representation independent upon detailed geometric representation, this paper presents an idea of logical structure modeling for computer aided conceptual design and makes attempt to establish a representation formalism of logic structure modeling. The definition and representation of logical structure feature are given and an assembly module definition for supporting top down conceptual design is also proposed. The proposed scheme contributes to several aspects of conceptual design research, especially to provide elementarily a formal methodology for computer aided conceptual design system development and operation.

Concept Derivation in the Conceptual Planning of Jiuzhouwa Eco-Wetland Park

Through analyzing problems exist in the conceptual planning of Jiuzhouwa Eco-Wetland Park, the derivation process and approach of its core concepts were discussed.

Study on Conceptual Planning of Group Landscapes in Urban Core Areas—A Case Study of Conceptual Landscape Planning of the Core Area in Shuangsong Group,Wanzhou District of Chongqing City,China

The planning site was divided into a spatial structure of"one center,one corridor,two axes,two belts and three communities"and traffic system designed to a 3-grade road system of"artery,secondary artery and by-pass".Meanwhile,a 3-ring structure of the planning site was constructed:diffusion waterfront landscape belt,waterfront pathway and core eco-green island.Finally,the planning concepts for major ecological constructions were given.This study tried to explore the group eco-landscape pattern in urban core areas so as to provide a strategic instruction for the regional sustainable development.

Effect of conceptual fluency on English oral communication

Recent research has found that L2 learners of high grammatical proficiency will not necessarily show concomitant pragmatic skills. On the basis of Danesi＇s Conceptual Fluency theory and actual learners＇ oral abilities, this research conducted two types of tests： a discourse-completion test and a dialogue-interpretation test. The research has found that L2 learners are often influenced by L1 conceptual system, and speeches are not necessarily appropriate and native-like.

The Application of Conceptual Metaphor to Idioms

It is well known that the Conceptual Metaphor Theory is the part of Cognitive Linguistics, and it is the bridge between metaphor and vocabulary learning. By means of the detailed discussion towards types of idioms and comparison of English idioms and Chinese idioms, the thesis analyses how to put conceptual metaphor theory into the practice of teaching Idioms.

The Coherent Function of Conceptual Metaphor in Political Address

Adopting Lakoff & Johnson's conceptual metaphor theory as theoretical framework and president Obama's State of the Union Address in 2011 as research corpus,the analysis is carried out from two perspectives to probe into the coherent function of metaphor:one is coherence constructed by a single conceptual metaphor,the other is coherence constructed by more than one conceptual metaphor.

On the Conceptual Shift and Collocation Between Concreteness and Abstractness——Analysis of The Mill by a New Poet in China

This is a poem review which analyzes The Mill that was written by a new poet in China, looking at it from the conceptual perspective. The conceptual shift and collocation between concreteness and abstractness enable her poems to carry both linguistic power and emotional strength; the conceptual images created by her abstract thinking and unique perception make her poems achieve originality and readability; her conceptual self built by the use of first person pronouns is actually not that of a person but that of a personified mule who was indignant about its heavy workload yet unable to speak against its predestined destiny. Although suffering from brain paralysis, the poet is shown by this review to be a sensible manipulator of words, which reveal the unique beauty in her language and show the suppressed sadness in her heart.

The application of conceptual fluency to English teaching

The term of ＂conceptual fluency＂ put forward by Danesi offers a fresh perspective to look at the current disturbing situation that confronts college English teaching in China. This paper propounds its theoretical basis by reflecting on the philosophical and linguistic trends in modern era, and points out the defects of Danesi＇s theory, insisting that conceptual fluency should be built on both the lexical and grammatical levels. It then exemplifies the implementation of the theory in actual teaching practice.

A Conceptually-Based Empirical Analysis on Quality Differences Between UK Annual Reports and US 10-K Reports

The International Accounting Standards Board （IASB） and the Financial Accounting Standards Board （FASB） stress the importance of high-quality ＇financial reports. From a scientific point of view, however, major methodological drawbacks can arise when trying to arrive at a comprehensive assessment and evaluation of the decision usefulness of financial reports. In this conceptually-based exploratory study, the authors construct a 33-item index aimed at operationalizing decision usefulness in terms of the fundamental and enhancing qualitative characteristics laid out in the conceptual framework （CF） of the IASB （2010）. Using a matched-pairs sample design, which includes 70 UK annual reports and 70 US 10-K reports for 2010, the results of test-retest and inter-rater reliability tests show that these multiple items, which were based on items used in previous research, can be measured in a reliable manner. At the same time, the results of an exploratory factor analysis indicate that the IASB qualitative characteristics cannot be measured separately when the 33-item index is applied. At an aggregate level, the results of paired-sample t-tests reveal that UK reports score on average higher than US 10-K reports, which suggests that the overall quality of UK reports is better. The findings of this study add to the existing literature on the empirical evaluation of the effects of international accounting standards, showing that, as compared with 10-K reports, UK annual reports provide more information on topics such as corporate social responsibility （CSR）, corporate governance, and annual bonus schemes. On the other hand, US reports outperform UK reports with respect to the content of fair value information, cash flow statements, off-balance financing, and audit reporting.

The study on meaning construction of Chinese Folk Wisecrack from Conceptual Blending Theory

Chinese Folk Wisecrack （CFW） is a special language form which is invented by the Chinese people out of their life experience and has been widely used for a long history. In China, the previous studies on it are mainly stay on its surface, such as relation between CFW and culture, rhetoric and grammar; scholars scarcely note the meaning construction of CFW. This paper aims to study the process of meaning construction of CFW through the Conceptual Blending Theory （CBT） of the cognitive linguistics.