The Winter＇s Tale by Shakespeare and the Confucian Values

Through comparison, this paper finds out that William Shakespeare （1564-1616）, the most popular and wide respected writer in all English literatures and a great dramatist and humanist in the English Renaissance perio ly d, coincides in speaking highly of love, loyalty, intelligence, harmony, integrity, righteousness, friendship, and so on with Chinese Confucian values--the most precious treasure of Chinese traditional culture reflected in the Three Cardinal Guides and the Five Constant Virtues used by Chinese people in maintaining the stability and harmony of the whole nation and society--through vivid interpretation of human ethical relations in many of his works. At present, the world comparative literature studies have entered the third stage in the circumstance of globalization and internationalization, this finding is with paramount significance in construction of the mechanism of mutual recognition, mutual justification, mutual supplementation and mutual appreciation of heterogeneous cultures. This study, taking The Winter＇s Tale （1623） as a case, is about universality, unity, and shared values of the Confucianism and Shakespeare＇s plays in the perspective of the coexistence of multiple cultures. This paper is with four parts： （1） mechanism of mutual understanding, mutual justification, mutual supplementation, and mutual appreciation introduced in the first part; （2） the Confucian values addressed in details in the second part; （3） the third part is a case study; and （4） the last part shows how the Chinese and Western literatures and cultures can be understood, assisted, communicated, and appreciated with each other by the way of comparing the great works of Shakespeare and the Confucian values featured with universalism to a certain extent

Influence of Traditional Chinese Values on Consumer Behavior:the Case of Mobile in Shanghai

This study investigates how traditional Chinese values influence Chinese consumer behavior directly and indirectly through the impact on people's lifestyles and perceived values.The empirical research is conducted in the context of the mobile phone market in Shanghai.The study establishes measurement scales of Confucian value,lifestyle,and customer perceived value for Chinese market.Relationships of multiple factors are tested in the structural equation model and their impacts on consumer behavior are elaborated.Findings indicate that Confucian values not only have a direct impact on Chinese consumer behavior but also indirectly influence this behavior through impacting people's lifestyles and perceived values.