The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT...The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels.展开更多
Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balan...Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer, and the consumption context. The role of the consumer in determining the market success of a product is of maximum relevance. Consumer perceptions and preferences are in motion and in change. Understanding and analyzing consumers’ motivation factors, perception and preferences are important both food industry and also governments. In this study, some of these factors were discussed and aimed to identify them with reasons.展开更多
基金supported by National Social Science Fund Youth Project“Research on the Group Behavior of‘Post-95’College Students Based on Complex Networks”of China(Project Number:17CKS047)。
文摘The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels.
文摘Consumer perception of food products is a very complex phenomenon that is influenced by a wide range of characteristics. The major motivation for food science and nutrition should be sensual features, cost/price balance, and consumer health (sufficient/balanced nutrition). However, there are important differences between theory and reality. Food choice is a complex process influenced by a number of factors related to the product, the consumer, and the consumption context. The role of the consumer in determining the market success of a product is of maximum relevance. Consumer perceptions and preferences are in motion and in change. Understanding and analyzing consumers’ motivation factors, perception and preferences are important both food industry and also governments. In this study, some of these factors were discussed and aimed to identify them with reasons.
