Analysis of the Brand Visual Needs System from the Perspective of Contemporary Market Demands

Brand visual design is not only an essential bridge for companies to convey their ideas and values but also a key factor in shaping the brand image and enhancing market competitiveness.However,a pervasive concern has arisen in society that many recent graduates in brand design and visual design cannot immediately meet the demands of the design industry.Despite attempts by scholars to reform courses and teaching philosophies,there are still significant shortcomings and gaps.Therefore,based on market orientation and supply-demand concepts,this study collected in-depth recruitment demands for brand design from 74 companies and conducted systematic summarization and analysis.It synthesized a demand model consisting of three major modules and 55 content points required by companies for brand design students.Based on these demands,adjustments and plans were made to the curriculum content,aiming to construct a teaching system that not only meets market demands but also enhances students’comprehensive qualities.The goal is to cultivate more outstanding talents capable of quickly adapting to and excelling in brand design work.

Research on the Integration Path of Postgraduate Professional Courses into the Construction of Curriculum Ideology and Politics

The curriculum ideology and politics play an important role in cultivating students’correct worldview,outlook on life,and values.In recent years,universities and colleges have begun to pay attention to the cultivation of postgraduates’moral education and the construction of postgraduates’curriculum ideology and politics.This paper takes the course“Theory of Software Engineering”of Anqing Normal University as an example,discusses the paths of integrating postgraduate professional courses into the construction of curriculum ideology and politics,and puts forward the paths of feeding back from scientific research,connecting with practice and summarizing and condensing,which are aimed at improving postgraduates’comprehensive quality and innovation ability,and have positive significance for cultivating high-level applied scientific and technological talents who are both moral and talented.

Curriculum Ideological and Political Teaching and Practice of Study Tour Course Design in Higher Vocational Colleges: A Case Study of Qingdao Preschool Education College

Curriculum ideology and politics are critical for colleges and universities to fulfill theirfundamental mission of fostering moral and intellectual development. Within this framework, professionalcourses serve as the primary vehicles for integrating ideological and political education. Specifically, inthe field of study tours, the Study Tour Course Design emerges as a pivotal component for actualizingthe educational objectives of such programs. To construct a robust ideological and political curriculum,it is essential to devise a comprehensive system that aligns with professional teaching standards, industrybenchmarks, and vocational skill requirements. This involves a thorough exploration of ideologicaland political elements within the curriculum, ensuring their seamless integration throughout the coursedevelopment process.

Analyzing the Design and Promotion of Ideological and Political Content in Online Finance and Economics Courses

In the context of the new media age,the emergence and development of finance and economics courses along with online course resources have greatly enriched the presentation of teaching resources in colleges and universities.However,subjected to the flawed design and poor promotion of ideological and political contents,which are less popular,online finance and economics courses often do not reflect the meaning well or maximize the application of the courses’ideological and political reform.This paper explores the dilemma and reasons for the promotion of the courses’ideological and political content,in hope to provide suggestions for the design and promotion of ideological and political content in online finance and economics courses in colleges and universities.

College English Curriculum Reform in the Context of New Engineering Education:Taking Wuhan University of Technology as an Example

With the introduction of“new engineering,new medical science,new agricultural science,and new liberal arts”construction,the reform of college English teaching is also imperative.Scholars nationwide have conducted attempts in different aspects of college English teaching and produced fruitful results.Yet,more efforts should be made.This paper discusses the reforms made by Wuhan University of Technology,focusing on the reformation of curriculum.

Teaching Reform of Fundamentals of Combustion for Energy and Power Engineering Majors in Agricultural Colleges and Universities in the Context of New Engineering Course

The Fundamentals of Combustion course is an important compulsory course for Energy and Power Engineering Majors under the background of carbon peaking.According to the characteristics of teaching and scientific research at present,combined with the characteristics of complexity,interdisciplinary and rapid technology update of this course,this paper discusses the teaching content and teaching design of this course to meet the needs of talents of production,teaching and research under the background of new engineering course.It proposes more applicable teaching methods and practical means to broaden students horizons,stimulate students autonomous learning momentum,master the professional knowledge application ability,and cultivate innovative and competitive engineering professionals to adapt to the new energy strategy.

Application of BIM + Virtual Simulation Technology in Road Engineering Construction Technology and Organization Course

We focus on the goal of undergraduate talent training,consider the course features of Road Engineering Construction Technology and Organization,analyze the problems existing in the practical teaching of the course,use the advantages of BIM+virtual simulation technology,design a scientific and reasonable practical teaching content of Road Engineering Construction Technology and Organization,and address the contrast between the strong practical aspect of the traditional Road Engineering Construction Technology and Organization course and the lack of practical instruments in hope to improve students’learning autonomy,enhance the quality of practical teaching,achieve the training objectives of the course,and nurture applied technical talents.

Chinese Excellent Traditional Culture Study on the Path of Integrating the Ideological and Political Courses in Primary and Middle Schools

Chinese excellent traditional culture contains the value pursuit of the Chinese nation,condenses the cultural consensus of the Chinese nation,and has rich connotation and connotation.At the moment of advocating the integration of ideological and political courses in primary and secondary schools,the integration of Chinese traditional culture into the curriculum content of ideological and political courses can have a subtle cultural impact on the students of different students,and help students to grow up physically and mentally and cultivate their ideology and morality.In order to achieve ideological and political curriculum implicit development.

Analysis of “Reading and Writing Book （Book I）” of “21st Century College English”

The quality of course books decides the quality of teaching. It is important to evaluate course books. The author analyzes "Reading and Writing Book" of "21st Century College English" based on the Nuttal’s reading model. Firstly, this model is presented in the open- ing part. Secondly, then the author discusses suitability of the course book from its content variety, authenticity and the training of language skills. Thirdly, how Nuttal’s reading prin- ciples and reading skills are reflected in such book is analyzed. Based on the discussion and analysis, conclusions are drawn that it is suitable for reading instruction; many of the reading principles and reading skills are well embodied and trained in this book. Finally suggestions are presented in the conclusion part. These suggestions include: 1) this book should be adopted more authentic materials such as poems, advertisements, recipes, travel guidebooks and so on; 2) teachers may present and train students’ reading skills systematically; 3) teachers should provide more and better non-linear text, such as col- ored pictures, reference book list, etc.

Teaching Reform and Practice of the Preliminary Course of Landscape Architecure Design

Since landscape architecture became the first-level discipline in 2011, its connotation and extension have been greatly expanded, and the discipline has been in the reform and transformation period. Cultivation of the top-notch compound innovative talents has been the key point of the teaching reform. Northeast Forestry University made a newround talent cultivation scheme in 2014, preliminary courses of landscape architecture design took this as the opportunity to launch the teaching reform, and tried to explore an innovation-oriented cultivation mode of compound talents from the perspectives of cultivation objective, teaching content, teaching method and so on.

Discussion on the Misconceptions of Curriculum Ideological and Political Education

Curriculum ideological and political education,an educational guideline that encourages the integration of ideological and political education in all subjects and courses,is being widely adopted in Chinese universities.It aims to cultivate the comprehensive abilities of students with moral,intellectual,physical,and aesthetical grounding,instead of focusing on the acquisition of knowledge only.Misconceptions of this concept are still commonly seen,however,and they are hindering the effective implementation of the guideline.This paper attempts to discuss three common misconceptions and provide insights that hopefully will clear up some confusion.Some practical approaches are also proposed in the end for teachers to follow.

Investigation on Tabriz University Teachers’ Experiences of the Ignored Curriculumin General Courses

The ignored curriculum is one of important elements in the curriculum that the design of this concept has led to reduce a superficial look at measures to curriculum. Ignored curriculum not only in the design but also should be considered at the implementation level. The present study examined the experiences of teachers in general education from ignored curriculum in higher education and this study was done by qualitative research and its approach was interpretive phenomenology. In this regard, semi-structured interviews were conducted with twenty-six teachers of general education courses and the data obtained from these interviews were analyzed by using phenomenology of Smith. Three major themes from ignored curriculum, were found from the experience of teachers including 1) lack of attention to requirements which consists of three sub-categories: in attention to the needs of the learner, the needs and demands of everyday life and the needs of experts;2) lack of attention to content;3) run into problems involving the four sub-problems of teaching, evaluation time, space and assessment. The teachers during the training and implementing courses have gained a lot of experience from the ignored curriculum that had impact on their perception. Planners are familiar with academics experiences and identify ignored curriculum of general education courses and emphasized on how they understand the main goals of general education courses and made it meaningful and they had a main role in eliminating the flaws of this course, and enhance the effectiveness of them. In summary, the results obtained from the study were that general education courses, do not address the needs of learners. These requirements include of three sub-categories: inattention to the needs of the learner, routine needs and professionals. Also, courses have less attention to content. And there are problems such as difficulties in teaching this lesson, time, space and evaluation.

Continuity of Natural Science Education in the System of“School-University”

At the present time,new state compulsory standards for school education,standard curricula,and curricula have been developed.The programs of higher and postgraduate education do not take into account changes in educational curricula of secondary education.The future specialists of pedagogical universities are teachers of the school.Therefore,graduates of universities on pedagogical specialties,including scientific direction,should be profoundly aware of the content of subjects studied in secondary education.It is very important to understand the need to ensure the continuity of educational curricula of higher pedagogical and general secondary education in conditions of updating the content of education.The relevance of the research topic is due to the lack of continuity in the educational programs of higher pedagogical and general secondary education in conditions of updating the content of education;discrepancy of professional competences of young pedagogical staff,graduates of higher educational institutions,to the conditions of the updated content of school education;the lack of fundamental and applied research to date,considering the theoretical and methodological foundations for ensuring the continuity of natural science education in the“school-university”system in the context of updating the content of education;the need for the research in the context of the implementation of the State Program for the Development of Education of the Republic of Kazakhstan for 2016-2019,which indicates an increase in the prestige of the profession of teachers and an increase in their quality.These theoretical and methodological bases for ensuring the continuity of educational programs of higher pedagogical and secondary education in conditions of updating the content of education will make it possible to introduce changes in the educational curricula of higher and postgraduate education for the training of pedagogical personnel.

Investigation and Suggestions on the Curriculum Setting of ESP Course in the Higher Vocational College

ESP course is being given in most higher vocational colleges, but there are some problems in the curriculum setting.Students' needs and practical situation should be considered when conducting ESP curriculum setting, for the purpose of improving ESP teaching and learning.

Discussion on the Teaching Development of Thai Courses in Universities

In recent years,with the expansion and extension of China’s free trade platform,construction has gradually developed toward Southeast Asia and South Asia,thus resulting in the phenomena whereby Thai language courses have become more common and more universities have begun to cultivate Thai language majors.In this process,improving the effectiveness of Thai courses has become the key;therefore,schools and Thai language teachers should pay attention to this.In order to achieve the language teaching goal put forward by the Ministry of Education,it is necessary to accelerate the development of Thai courses in universities and explore a new development path for them,so that the teaching quality of Thai courses can be guaranteed.Based on this,this paper mainly discusses the development history of the curriculum of Thai language courses in universities.

Differences between Chinese and American University Education from the Perspective of Curriculum Design--Taking the University of Minnesota as an Example

More and more educational researchers pay attention to the differences between China and the United States.Although the educational concepts of China and the United States respect"student-centered",and are very close in educational system and institutional setting,they are still similar in curriculum design.Taking the University of Minnesota Twin Cities as an example,this paper makes a detailed comparative analysis from the four aspects of curriculum objectives,curriculum assessment,teaching activities and syllabus,finds out the essential differences between Chinese and American university curriculum design,and puts forward that the change of Chinese university curriculum design concept needs to start from basic education,and the cultivation of teachers'thinking and ability is the key influence of the reform factor.