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Research on the Influence of Anchor Attributes on Consumers’Online Behaviors in Social E-Commerce Platforms:The Moderating Effect of Platform Contextual Factors
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作者 Xiaodong Yang Gi Young Chung 《Proceedings of Business and Economic Studies》 2024年第5期186-193,共8页
As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,in... As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience.This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior,creating a more interactive and dynamic marketplace.It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension,making live stream anchors crucial figures connecting consumers with products.These anchors can attract consumers with their appearance and charm,and use their expertise on live streaming platforms to guide consumers by recommending live content.They can also interact with their audiences and potentially influence them to purchase the recommended goods.It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’online behavior.Therefore,researching how platform contextual factors regulate consumers’online behavior is of great practical significance.This study employs multilevel regression analysis to support its hypotheses using data.The findings indicate that contextual factors of the platform significantly influence online behavior,enhancing the positive relationship between user attachment and online activities. 展开更多
关键词 Anchor attribute User attachment Consumers’online behaviors contextual factors
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Will Contextual Factors and Providing the Maximum Price Information Affect People's Actual Willingness-to-pay in BDM Auctions? Evidence from Three Asian Countries 被引量:2
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作者 金建君 FRANCISCO Jamil Paolo +2 位作者 SPOANN Vin BUDDHAWONGSA Piyaluk 马骅 《Journal of Resources and Ecology》 CSCD 2016年第2期115-121,共7页
The purpose of this study was to measure the effect of maximum price information and contextual factors on people's bidding behaviors in a controlled Becker-DeGroot-Marschak (BDM) experimental auctions. 354 respond... The purpose of this study was to measure the effect of maximum price information and contextual factors on people's bidding behaviors in a controlled Becker-DeGroot-Marschak (BDM) experimental auctions. 354 respondents from three Asian countries (China, Cambodia and the Philippines) participated in this study. In each country, both households with piped water connection and households without piped water connection were investigated. The sample in each country was then randomly assigned to two groups: one group was provided with a maximum price of a water filter and the other group was not provided with the maximum price information. The results show that the treatment group with maximum price information had a higher actual willingness-to-pay than the control group without maximum price information, but they were not significantly different. Our results also indicate that contextual and socioeconomic factors did play a role in participants' bid results for the water filter. 展开更多
关键词 willingness to pay experimental auction BDM maximum price information contextual factors
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COMMUNICATIVE LANGUAGE TEACHING IN COLLEGE ENGLISH EDUCATION: A SURVEY OF ATTITUDES AND CONTEXTUAL FACTORS 被引量:1
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作者 丁迪星 《Chinese Journal of Applied Linguistics》 2007年第3期14-24,124,共12页
This survey study investigates some university English language teachers' attitudes to using Communicative Language Teaching (CLT) and their perceptions of the factors that affect their implementation of this appr... This survey study investigates some university English language teachers' attitudes to using Communicative Language Teaching (CLT) and their perceptions of the factors that affect their implementation of this approach in specific contexts. The study confirms that CLT is strongly favoured by these language teachers who, at the same time, encounter certain contextual constraints for practising CLT effectively. Meanwhile it also provides evidence that some newly emerged conditions have created a supportive environment and are conducive to promoting CLT. The study thus also calls for further research to address the identified constraining factors in this regard. 展开更多
关键词 Communicative Language Teaching College English Programme teachers' attitudes contextual factors
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Factors influencing online information acquisition: The case of Chinese college students 被引量:1
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作者 Yihan ZHANG Qinjian YUAN Jabeen MISBAH 《Chinese Journal of Library and Information Science》 2015年第1期66-82,共17页
Purpose: This study intends to examine the factors that influence Chinese college students' use of the lnternet for acquiring information. Design/methodology/approach: This paper developed the research model by usi... Purpose: This study intends to examine the factors that influence Chinese college students' use of the lnternet for acquiring information. Design/methodology/approach: This paper developed the research model by using the technology acceptance model (TAM) and information system success model as the theoretical foundation. The proposed model was empirically tested with the structural equation modeling technique based on data collected from a survey of 357 college students. Findings: The results show that 1) perceived ease of use, perceived usefulness and perceived playfulness all have a positive impact on the intention to use the Internet for acquiring information, 2) use context and system quality significantly influence perceived usefulness and perceived ease of use, and 3) service quality has a positive impact on perceived ease of use but not on perceived usefulness. Likewise information quality has no positive effect on perceived usefulness. Research limitations: The survey respondents were mainly from college students in Nanjing. We need to recruit college students in the western or other developing areas in China to further validate our findings. Practical implications: This study puts forward some feasible suggestions for university libraries to improve information organization and the use of digital library resources to better meet the needs of library users. Originality/value: This study provides insights into the understanding of the factors affecting college students' online information acquisition from multiple perspectives. 展开更多
关键词 Intemet information Technology acceptance model (TAM) Perceivedplayfulness contextual factor Information system success model
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Implementing Sustainability Reporting (SR): (Neo-) Institutional Theory Insights in the Analysis of the SGR Group, Italy and CityGas, Bulgaria
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作者 Maria-Gabriella Baldarelli Del Baldo Ninel Nesheva-Kiosseva 《Journal of Modern Accounting and Auditing》 2014年第11期1067-1104,共38页
The aim of this paper is to investigate how the corporate characteristics and contextual factors influence the choice of managers in initiating the sustainability report/reporting (SR) and to understand the role of ... The aim of this paper is to investigate how the corporate characteristics and contextual factors influence the choice of managers in initiating the sustainability report/reporting (SR) and to understand the role of organisational dynamics. The research design develops through a deductive and inductive approach. The deductive approach is based on an analysis of the Social and Environmental Accounting Research (SEAR) strands which use the theoretical framework of (neo-) institutional theory to inquire the adoption and diffusion of SR. The inductive method is based on a research case that focuses on the SGR Group. "How can the rico-institutional theory help explain the process of SGR's SR implementation in Italian and Bulgarian companies"? The study identifies both the internal and contextual factors associated with the SR development and the regulative, normative, and cognitive dimensions/factors that affect the implementation and institutionalisation of SR in Italy and Bulgaria, in accordance with the different institutional environments in which the social and sustainability accounting projects are developed. 展开更多
关键词 sustainability report (SR) organisational dynamics neo-institutional theory contextual factors regulative NORMATIVE cognitive and mimetic mechanisms relational change social and environmental accounting research (SEAR)
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Predictive HR analytics and talent management:a conceptual framework 被引量:1
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作者 R.Navodya Gurusinghe Bhadra J.H.Arachchige Dushar Dayarathna 《Journal of Management Analytics》 EI 2021年第2期195-221,共27页
Digitisation,new technologies and artificial intelligence demand organisations for new ways of working with a different skill set to accomplish strategic objectives.HR analytics is the scientific solution enabling org... Digitisation,new technologies and artificial intelligence demand organisations for new ways of working with a different skill set to accomplish strategic objectives.HR analytics is the scientific solution enabling organisations to make significant human capital and strategic business decisions and thereby gain a competitive advantage.However,theory-based relationships in HR analytics adoption is meagre.Further,there is a paucity of HR analytics literature on the role of contextual factors that affect organisations in building predictive HR analytics(PHRA)capability.Addressing this gap,we develop a conceptual framework through the lens of the Technological-Organisational-Environmental(TOE)framework and Resource-based theory to examine the relationships among the antecedents and consequences of PHRA capability considering talent management under the moderating effect of a data-driven culture.This paper is possibly the first study to propose a theoretical model to examine the effect of PHRA capability on talent management outcomes. 展开更多
关键词 HR analytics adoption predictive HR analytics capability management analytics Resource-Based theory TOE framework talent management contextual factors
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