Inheriting and promoting the excellent traditional Chinese culture should begin with the youth,as elementary school aesthetic education plays a crucial role in this process of cultural dissemination.At present,element...Inheriting and promoting the excellent traditional Chinese culture should begin with the youth,as elementary school aesthetic education plays a crucial role in this process of cultural dissemination.At present,elementary school aesthetic education mainly focuses on traditional fields such as art,music,dance,calligraphy,etc.,and there is still much room for innovation in communication carriers and paths.Based on this status quo,combining professional and regional advantages,this article proposes to take Qilu characteristic costume culture as a carrier to integrate the innovation of excellent traditional Chinese culture into elementary school aesthetic education.It aims to cultivate humanistic literacy and a sense of belonging in school-age children and establish cultural confidence.展开更多
Masquerade culture is an essential part of Sekondi-Takoradi cultural embodiment. The masquerade festival titled Ankos displays interesting costumes that have artistic elements of potent colour display and performances...Masquerade culture is an essential part of Sekondi-Takoradi cultural embodiment. The masquerade festival titled Ankos displays interesting costumes that have artistic elements of potent colour display and performances. The masquerade costumes manifest intricate fabric decoration techniques for example pleating, folding, gathering, smocking, hand and machine stitching and the use of varied colour schemes. These decorative techniques make costume production laborious, tedious and downtime constraints. In contributing to the innovative approaches to creating textile designs and prints, the study explored the inspirational possibilities of surface designs of the masquerade costume for textile designs and prints. The art-based research design and direct observation as research instrumentation were employed in the artistic creation for the study. Adobe Photoshop was used in the simulation design processes. The study revealed that the simulation design processes produced an innovative imitated visual appearance of the masquerade costume and production processes from a machine-stitched work to a hand-printed fabric. It is recommended that costume makers adopt the contemporary possibility of using hand screen to print hitherto the traditional laborious and tedious process of producing masquerade costumes.展开更多
A Rainbow in the Mountains:Dress of the Yao,an album of pictures and texts on Yao clothing,the most comprehensive and systematic record of the dazzling costumes of the Yao ethnic minority which has been inscribed on t...A Rainbow in the Mountains:Dress of the Yao,an album of pictures and texts on Yao clothing,the most comprehensive and systematic record of the dazzling costumes of the Yao ethnic minority which has been inscribed on the national intangible cultural heritage list of China since 2006,is of great academic value and practical significance to study the profound connotation of the Yao traditional culture.The various styles,colorful dress customs,and exquisite craftsmanship constitute the beautiful cultural landscape within the Yao ethnic minority,as well as the way to explore all the social aspects of the Yao ethnic minority.This book review aims to arouse the attention of all sectors of the community to the clothing of the Yao ethnic minority,which has met the greatest challenge of the collection and protection of the Yao costumes and ornaments.Thus it is expected to sort out and retain those precious records that have been drifting away via pictures and texts,which we have already started and will continue to do in accord with the national cultural development strategy.展开更多
In Chinese ancient costume animation movies, there are problems of unreasonable cultural expression in many architectural scenes, such as not meticulous scene design and weak understanding of the relationship between ...In Chinese ancient costume animation movies, there are problems of unreasonable cultural expression in many architectural scenes, such as not meticulous scene design and weak understanding of the relationship between artistic design and image cultural expression. This is greatly different from the spirit of passing on national ethnic culture. In order to transform such situation, it is recommended to set up the concept of passing on the ethnic culture, follow the principle of creation of national art and practice of story creation, improve the style of domestic animation movies, and raise the concept of cultural creation.展开更多
What makes clothing important? Clothing and accessories is an important tool for studying popular culture and so- cial history. The history of human costume can be seen, in a certain degree, as the development history...What makes clothing important? Clothing and accessories is an important tool for studying popular culture and so- cial history. The history of human costume can be seen, in a certain degree, as the development history of sensible human culture. These artifacts help tell the story of status differences and class aspirations through the materials used and the cut of a garment. Clothing reflects cultural historical differences and social mores that have changed over time. Clothing reflects behavior standards, ...展开更多
The research is started with a query that whether the width of collar in Qing Dynasty is too small. The paper bases on the statistics which come from the collection of the Costume Museum of Denghua University. compare...The research is started with a query that whether the width of collar in Qing Dynasty is too small. The paper bases on the statistics which come from the collection of the Costume Museum of Denghua University. compares the results with the national standard specification, then analyzes the structure and shape of collars in Qing Dynasty, and tells the relationship between collar and the garment. Furthermore, the paper discusses the function of lady's collar in Qing Dynasty and gives a suggestion that collar being an indicator to distinguish women's wear from children's wear.展开更多
The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discus...The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discussion of the original time,place and consumer group of Qipao fashion;2) analysis of initial style and wear combination of Qipao,3) deduction of the origin of the name Qipao.Besides,the analysis will also be given about Qipao's aesthetic characters,its production,consumption guarantee as well as its social backgrounds.The research will be made on the basis of the principles and methods of history,social psychology of clothing and design,and will use many materials especially historical writings and publications to give a more detailed discussion.Here are some tentative conclusions. Firstly, Qipao as a kind of one-piece dress was not inherited directly from the robe of Banner Style. It was a new fashion in the 1920s, which combined the elements of long vest called Qipao Majia, Wenming Xin Zhuang and the Western dress. Secondly, the Shanghai female students were the pioneering group wearing Qipao in 1925. Thirdly, the gradual acceptance of Qipao was mainly due to its aesthetic characters, production, consumption as well as social backgrounds at that time. And it was the kind of daily wear of many Chinese women after 1927. Fourthly, since Qipao represents the special clothing which integrated Chinese traditional style and the Western fashion in the early Republic Period, Qipao is advised to be taken as a special term to take the place of the previous ones like Mandarin Dress, Chipau and Cheongsam and so on.展开更多
Through collecting, summarizing and effectively classifying the image resources in Daur nationality,and applying the theories and methods of costume design,ethnology and computer science,it investigates into the retri...Through collecting, summarizing and effectively classifying the image resources in Daur nationality,and applying the theories and methods of costume design,ethnology and computer science,it investigates into the retrieval method and indicator system of images resources in Daur nationality in the context of digitalization. The preliminarily established application model of Daur costume design database can search out all qualified image resources from the database quickly according to the prerequisites given by users so that they can obtain information promptly. In particular,costume designers can get inspirations of creation and enlightenment on their creative thinking. Therefore,the effective integration of art and scientific researches can be realized.展开更多
Patchwork art culture has a long history and is also a kind of aestheticism fashion popular in the internet.Patchwork art of Baijia clothes is taken as the research object,and various application of patchwork art in C...Patchwork art culture has a long history and is also a kind of aestheticism fashion popular in the internet.Patchwork art of Baijia clothes is taken as the research object,and various application of patchwork art in Chinese traditional costumes in past thousand years is explained.As cultural identity of the Chinese nation,patchwork continuously nourishes and enriches world cultural relics.Its application research not only could bring rich inspiration for modern costume art but also has important actual significance and higher historical value.展开更多
The structural characteristics of Chinese side-opening costumes during the Republic Period of China were investigated.By measuring and recovering the physical structures of side-opening costume objects from the Folk C...The structural characteristics of Chinese side-opening costumes during the Republic Period of China were investigated.By measuring and recovering the physical structures of side-opening costume objects from the Folk Costumes Biography Museum of Jiangnan University,three structural characteristics were analyzed.These structural characteristics show that most of the side-opening costumes during the Republic Period of China remain traditional Chinese costume structures.The general structural characteristics of side-opening costumes are concluded and the structural cutting methods can inspire current designs as well as provide useful references for contemporary fashion designers.展开更多
This paper explores the relationship between costume history research and the redrawing of frescoes of Dunhnang Grottoes. Redrawing frescoes could provide evidences for costume history research, and the research can c...This paper explores the relationship between costume history research and the redrawing of frescoes of Dunhnang Grottoes. Redrawing frescoes could provide evidences for costume history research, and the research can correspondingly help the rodrawing. Redrawing frescoes, for the purpose of costume history study, must comply with some specific rules, which are different from those of other studies. The present study also discusses the methods to distinguish, the original fresco colors that have faded or changed after more than one thousand years.展开更多
Shaw Brothers (Hong Kong) Limited and its films have a wide range of influence around the world. In the contemporary era, the communication of the Shaw costume films, emphasises the humanity’s classical appeal and in...Shaw Brothers (Hong Kong) Limited and its films have a wide range of influence around the world. In the contemporary era, the communication of the Shaw costume films, emphasises the humanity’s classical appeal and invisible revival motivation. Also, it puts great emphasis on the trend from heroic monologue to discourse equality. The essay focuses on the aesthetic style and cultural connotation of the costume swordsman martial arts films directed by Zhang Che and Chu Yuan, revealing how the combination of the cultural psychology and Shaw’s management model have jointly accomplished Shaw’s films’ glorious time for decades in Hong Kong. Furthermore, it proves that how the cultural mentality of the martial arts “King of the Forerunner” has affected the transformation and development of Shaw Brothers, and how the status of costume martial arts films were changed in contemporary communication.展开更多
Economic growth and social stability in the late sixteenth century brought unprecedented prosperity to the city of London. As Thomas Platter observed in 1599, most of the inhabitants were employed in commerce, and mer...Economic growth and social stability in the late sixteenth century brought unprecedented prosperity to the city of London. As Thomas Platter observed in 1599, most of the inhabitants were employed in commerce, and merchants accumulated their wealth. After his accession to the throne, King James generously distributed honors to wealthy merchants and others. Titles became a salable commodity. The sale of honors impaired respect for the titles and aroused bitter feelings and contempt for knighthood and baronetage among citizens. Gentlemen and ladies who suddenly rose to dignity tried to act suitably in their new status and dressed themselves up; yet they often became the subject for laughter. These upstarts were represented in contemporary dramas as ridiculous, contemptuous, and ill-mannered. The fancifully-dressed “city clowns” who came into being in the first decades of the seventeenth century, were found not only on stage but also in and outside of theaters.展开更多
The Naxi people has a long history and excellent traditional culture.In this study,the author studied the historical background and the traditional culture of Naxi costume.The results of the study are as follows:The p...The Naxi people has a long history and excellent traditional culture.In this study,the author studied the historical background and the traditional culture of Naxi costume.The results of the study are as follows:The progress of productivity is the decisive factor.Totem culture is an important basis for the color selection.The heavy costumes are the result of adapting to the geographical environment.展开更多
The design themes of three Qing dynasty imperial dragon robes from the University of Hawaii at Manoa Costume Collection act as carriers of the Chinese yin-yang philosophy. The information shared by these imperial drag...The design themes of three Qing dynasty imperial dragon robes from the University of Hawaii at Manoa Costume Collection act as carriers of the Chinese yin-yang philosophy. The information shared by these imperial dragon robes are discussed through a cultural and technological analysis of the symbolic motifs and fabric structures of these garments to reveal the cultural and social impact ofyin-yang on Qing imperial costume design.展开更多
National costume not only show body language, but also body language and extends through the aesthetic psychology of space and aesthetic psychological sense, to convey the emotional body hidden vocabulary, the limited...National costume not only show body language, but also body language and extends through the aesthetic psychology of space and aesthetic psychological sense, to convey the emotional body hidden vocabulary, the limited physical space converted into a form of osvcholoical unlimited imagination!展开更多
Clothing is one of the important factors to perfect present the movie for the audiences; it represents the film actor' s "second language." A good audience' s favorite films in a wonderful show give the audience s...Clothing is one of the important factors to perfect present the movie for the audiences; it represents the film actor' s "second language." A good audience' s favorite films in a wonderful show give the audience story, but also the beauty film' s art manifested clothing, it gives the audience a visual double enjoyment. In recent years, more and more sci-fi drama movies are loved by the people and recognized by the box office, many science fiction movies in the summer file or Lunar New Year stalls have become a box-office champion. In addition to this success, it is the use of high-tech movie, naturally inseparable from the influx of conceptual clothing. Science fiction movie is about the future vision of the world and longing, through the idea that the concept is applied to the fihn, the final screenplay conceives a screenwriter and shoot. Thus, science fiction nmvies emphasize that the "future" concept theme, movie costumes are also combined with the need to choose the theme and design, it is clear conceptual costume for sci-fi movie and it is most appropriate. The use of conceptual clothing itself, avant-garde ", "personality" has a sense of future space features, you can add heavy feeling for the future concept of the film, while also provide some support for the fihn to create a science fiction theme.展开更多
Yunnan is one of the most important homes habitations for the Yi nationality of China. As one of the ethnic minorities in China, the costume of the Yi nationality is of important research value. In this paper, the aut...Yunnan is one of the most important homes habitations for the Yi nationality of China. As one of the ethnic minorities in China, the costume of the Yi nationality is of important research value. In this paper, the author emphatically analyzes the making process and cultural connotation of the Yi nationality's costume, and also proposes the problems and solutions in the inheritance and innovation of the Yi nationality's costume.展开更多
With the unprecedented expansion of human knowledge, the wide application of computer and database and the rapid development of science and technology, post modernism ideology has swept the world with hitherto unknown...With the unprecedented expansion of human knowledge, the wide application of computer and database and the rapid development of science and technology, post modernism ideology has swept the world with hitherto unknown speed, which has a profound influence on the arts and design field in China. With the expansion of post modern design "humanization" design idea in various design fields, whether in architectural design, industrial design, graphic design or costume design, designers pay a hitherto unknown attention to the emotional understanding and humanized expression of the design content. When the Chinese designers and consumers almost have no clear concept of " post modernism ideology" , the rookies in the design competition have already used the post modem design techniques very skillfully, and ordinary people have already worn the costumes of post modernism style to swagger through the streets.展开更多
Electronic commerce in China underwent a sea change in recent years. More and more people are accustomed to shopping online. Improving customer satisfaction of online shopping is gaining signification for business to ...Electronic commerce in China underwent a sea change in recent years. More and more people are accustomed to shopping online. Improving customer satisfaction of online shopping is gaining signification for business to gain long-term customers and achieve their goals. Based on and enlightened by the traditional custom satisfaction model, we built a model especially for online shopping in China. Wc took samples from undergraduates in Shanghai and gained real data by sending out questionnaire and conducting survey both online and on the spot. Taking advantage of the SPSS19.0 with PLS plugin and SEM-PLS analysis method, we tested and proved some relations that we put foreward in the hypothesis. The value of our investigation and this paper lies in providing some enlightening perspectives for firms doing online business, which hopefully can help them improve costumer satisfaction and achieve firm goals.展开更多
基金2022 Teacher Education Research of Taishan College“Research on the Integration Path of Traditional Culture and Elementary School Aesthetic Education Based on Qilu Traditional Characteristic Costumes”(JY-01-202224)。
文摘Inheriting and promoting the excellent traditional Chinese culture should begin with the youth,as elementary school aesthetic education plays a crucial role in this process of cultural dissemination.At present,elementary school aesthetic education mainly focuses on traditional fields such as art,music,dance,calligraphy,etc.,and there is still much room for innovation in communication carriers and paths.Based on this status quo,combining professional and regional advantages,this article proposes to take Qilu characteristic costume culture as a carrier to integrate the innovation of excellent traditional Chinese culture into elementary school aesthetic education.It aims to cultivate humanistic literacy and a sense of belonging in school-age children and establish cultural confidence.
文摘Masquerade culture is an essential part of Sekondi-Takoradi cultural embodiment. The masquerade festival titled Ankos displays interesting costumes that have artistic elements of potent colour display and performances. The masquerade costumes manifest intricate fabric decoration techniques for example pleating, folding, gathering, smocking, hand and machine stitching and the use of varied colour schemes. These decorative techniques make costume production laborious, tedious and downtime constraints. In contributing to the innovative approaches to creating textile designs and prints, the study explored the inspirational possibilities of surface designs of the masquerade costume for textile designs and prints. The art-based research design and direct observation as research instrumentation were employed in the artistic creation for the study. Adobe Photoshop was used in the simulation design processes. The study revealed that the simulation design processes produced an innovative imitated visual appearance of the masquerade costume and production processes from a machine-stitched work to a hand-printed fabric. It is recommended that costume makers adopt the contemporary possibility of using hand screen to print hitherto the traditional laborious and tedious process of producing masquerade costumes.
文摘A Rainbow in the Mountains:Dress of the Yao,an album of pictures and texts on Yao clothing,the most comprehensive and systematic record of the dazzling costumes of the Yao ethnic minority which has been inscribed on the national intangible cultural heritage list of China since 2006,is of great academic value and practical significance to study the profound connotation of the Yao traditional culture.The various styles,colorful dress customs,and exquisite craftsmanship constitute the beautiful cultural landscape within the Yao ethnic minority,as well as the way to explore all the social aspects of the Yao ethnic minority.This book review aims to arouse the attention of all sectors of the community to the clothing of the Yao ethnic minority,which has met the greatest challenge of the collection and protection of the Yao costumes and ornaments.Thus it is expected to sort out and retain those precious records that have been drifting away via pictures and texts,which we have already started and will continue to do in accord with the national cultural development strategy.
文摘In Chinese ancient costume animation movies, there are problems of unreasonable cultural expression in many architectural scenes, such as not meticulous scene design and weak understanding of the relationship between artistic design and image cultural expression. This is greatly different from the spirit of passing on national ethnic culture. In order to transform such situation, it is recommended to set up the concept of passing on the ethnic culture, follow the principle of creation of national art and practice of story creation, improve the style of domestic animation movies, and raise the concept of cultural creation.
文摘What makes clothing important? Clothing and accessories is an important tool for studying popular culture and so- cial history. The history of human costume can be seen, in a certain degree, as the development history of sensible human culture. These artifacts help tell the story of status differences and class aspirations through the materials used and the cut of a garment. Clothing reflects cultural historical differences and social mores that have changed over time. Clothing reflects behavior standards, ...
文摘The research is started with a query that whether the width of collar in Qing Dynasty is too small. The paper bases on the statistics which come from the collection of the Costume Museum of Denghua University. compares the results with the national standard specification, then analyzes the structure and shape of collars in Qing Dynasty, and tells the relationship between collar and the garment. Furthermore, the paper discusses the function of lady's collar in Qing Dynasty and gives a suggestion that collar being an indicator to distinguish women's wear from children's wear.
文摘The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discussion of the original time,place and consumer group of Qipao fashion;2) analysis of initial style and wear combination of Qipao,3) deduction of the origin of the name Qipao.Besides,the analysis will also be given about Qipao's aesthetic characters,its production,consumption guarantee as well as its social backgrounds.The research will be made on the basis of the principles and methods of history,social psychology of clothing and design,and will use many materials especially historical writings and publications to give a more detailed discussion.Here are some tentative conclusions. Firstly, Qipao as a kind of one-piece dress was not inherited directly from the robe of Banner Style. It was a new fashion in the 1920s, which combined the elements of long vest called Qipao Majia, Wenming Xin Zhuang and the Western dress. Secondly, the Shanghai female students were the pioneering group wearing Qipao in 1925. Thirdly, the gradual acceptance of Qipao was mainly due to its aesthetic characters, production, consumption as well as social backgrounds at that time. And it was the kind of daily wear of many Chinese women after 1927. Fourthly, since Qipao represents the special clothing which integrated Chinese traditional style and the Western fashion in the early Republic Period, Qipao is advised to be taken as a special term to take the place of the previous ones like Mandarin Dress, Chipau and Cheongsam and so on.
基金the Fundamental Research Funds for the Central Universities,China(No.14D110722)
文摘Through collecting, summarizing and effectively classifying the image resources in Daur nationality,and applying the theories and methods of costume design,ethnology and computer science,it investigates into the retrieval method and indicator system of images resources in Daur nationality in the context of digitalization. The preliminarily established application model of Daur costume design database can search out all qualified image resources from the database quickly according to the prerequisites given by users so that they can obtain information promptly. In particular,costume designers can get inspirations of creation and enlightenment on their creative thinking. Therefore,the effective integration of art and scientific researches can be realized.
文摘Patchwork art culture has a long history and is also a kind of aestheticism fashion popular in the internet.Patchwork art of Baijia clothes is taken as the research object,and various application of patchwork art in Chinese traditional costumes in past thousand years is explained.As cultural identity of the Chinese nation,patchwork continuously nourishes and enriches world cultural relics.Its application research not only could bring rich inspiration for modern costume art but also has important actual significance and higher historical value.
文摘The structural characteristics of Chinese side-opening costumes during the Republic Period of China were investigated.By measuring and recovering the physical structures of side-opening costume objects from the Folk Costumes Biography Museum of Jiangnan University,three structural characteristics were analyzed.These structural characteristics show that most of the side-opening costumes during the Republic Period of China remain traditional Chinese costume structures.The general structural characteristics of side-opening costumes are concluded and the structural cutting methods can inspire current designs as well as provide useful references for contemporary fashion designers.
文摘This paper explores the relationship between costume history research and the redrawing of frescoes of Dunhnang Grottoes. Redrawing frescoes could provide evidences for costume history research, and the research can correspondingly help the rodrawing. Redrawing frescoes, for the purpose of costume history study, must comply with some specific rules, which are different from those of other studies. The present study also discusses the methods to distinguish, the original fresco colors that have faded or changed after more than one thousand years.
文摘Shaw Brothers (Hong Kong) Limited and its films have a wide range of influence around the world. In the contemporary era, the communication of the Shaw costume films, emphasises the humanity’s classical appeal and invisible revival motivation. Also, it puts great emphasis on the trend from heroic monologue to discourse equality. The essay focuses on the aesthetic style and cultural connotation of the costume swordsman martial arts films directed by Zhang Che and Chu Yuan, revealing how the combination of the cultural psychology and Shaw’s management model have jointly accomplished Shaw’s films’ glorious time for decades in Hong Kong. Furthermore, it proves that how the cultural mentality of the martial arts “King of the Forerunner” has affected the transformation and development of Shaw Brothers, and how the status of costume martial arts films were changed in contemporary communication.
文摘Economic growth and social stability in the late sixteenth century brought unprecedented prosperity to the city of London. As Thomas Platter observed in 1599, most of the inhabitants were employed in commerce, and merchants accumulated their wealth. After his accession to the throne, King James generously distributed honors to wealthy merchants and others. Titles became a salable commodity. The sale of honors impaired respect for the titles and aroused bitter feelings and contempt for knighthood and baronetage among citizens. Gentlemen and ladies who suddenly rose to dignity tried to act suitably in their new status and dressed themselves up; yet they often became the subject for laughter. These upstarts were represented in contemporary dramas as ridiculous, contemptuous, and ill-mannered. The fancifully-dressed “city clowns” who came into being in the first decades of the seventeenth century, were found not only on stage but also in and outside of theaters.
文摘The Naxi people has a long history and excellent traditional culture.In this study,the author studied the historical background and the traditional culture of Naxi costume.The results of the study are as follows:The progress of productivity is the decisive factor.Totem culture is an important basis for the color selection.The heavy costumes are the result of adapting to the geographical environment.
文摘The design themes of three Qing dynasty imperial dragon robes from the University of Hawaii at Manoa Costume Collection act as carriers of the Chinese yin-yang philosophy. The information shared by these imperial dragon robes are discussed through a cultural and technological analysis of the symbolic motifs and fabric structures of these garments to reveal the cultural and social impact ofyin-yang on Qing imperial costume design.
文摘National costume not only show body language, but also body language and extends through the aesthetic psychology of space and aesthetic psychological sense, to convey the emotional body hidden vocabulary, the limited physical space converted into a form of osvcholoical unlimited imagination!
文摘Clothing is one of the important factors to perfect present the movie for the audiences; it represents the film actor' s "second language." A good audience' s favorite films in a wonderful show give the audience story, but also the beauty film' s art manifested clothing, it gives the audience a visual double enjoyment. In recent years, more and more sci-fi drama movies are loved by the people and recognized by the box office, many science fiction movies in the summer file or Lunar New Year stalls have become a box-office champion. In addition to this success, it is the use of high-tech movie, naturally inseparable from the influx of conceptual clothing. Science fiction movie is about the future vision of the world and longing, through the idea that the concept is applied to the fihn, the final screenplay conceives a screenwriter and shoot. Thus, science fiction nmvies emphasize that the "future" concept theme, movie costumes are also combined with the need to choose the theme and design, it is clear conceptual costume for sci-fi movie and it is most appropriate. The use of conceptual clothing itself, avant-garde ", "personality" has a sense of future space features, you can add heavy feeling for the future concept of the film, while also provide some support for the fihn to create a science fiction theme.
文摘Yunnan is one of the most important homes habitations for the Yi nationality of China. As one of the ethnic minorities in China, the costume of the Yi nationality is of important research value. In this paper, the author emphatically analyzes the making process and cultural connotation of the Yi nationality's costume, and also proposes the problems and solutions in the inheritance and innovation of the Yi nationality's costume.
文摘With the unprecedented expansion of human knowledge, the wide application of computer and database and the rapid development of science and technology, post modernism ideology has swept the world with hitherto unknown speed, which has a profound influence on the arts and design field in China. With the expansion of post modern design "humanization" design idea in various design fields, whether in architectural design, industrial design, graphic design or costume design, designers pay a hitherto unknown attention to the emotional understanding and humanized expression of the design content. When the Chinese designers and consumers almost have no clear concept of " post modernism ideology" , the rookies in the design competition have already used the post modem design techniques very skillfully, and ordinary people have already worn the costumes of post modernism style to swagger through the streets.
文摘Electronic commerce in China underwent a sea change in recent years. More and more people are accustomed to shopping online. Improving customer satisfaction of online shopping is gaining signification for business to gain long-term customers and achieve their goals. Based on and enlightened by the traditional custom satisfaction model, we built a model especially for online shopping in China. Wc took samples from undergraduates in Shanghai and gained real data by sending out questionnaire and conducting survey both online and on the spot. Taking advantage of the SPSS19.0 with PLS plugin and SEM-PLS analysis method, we tested and proved some relations that we put foreward in the hypothesis. The value of our investigation and this paper lies in providing some enlightening perspectives for firms doing online business, which hopefully can help them improve costumer satisfaction and achieve firm goals.