In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even fa...In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.展开更多
Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in...Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
文摘In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.
文摘Tourism has become a hot topic in people' s daily life.In recent years,tourist industry in China has developed rapidly and has shown great business opportunities.Tourism English is the most widely used language in the world.It bears the task to exchange eastern and western cultures to the tourists from all around the world.Because tourism translation is a kind of cross-cul tural communication,tourism material is a main channel to introduce China.The quality of the translation will directly affect the development of our tourist industry and the process of the globalization of tourism.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
