A Cognitive Study on Politeness Intention Processing and Its Association with Pragmatic Failure in Cross-Cultural Communication

Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.

Exploration of Intelligent Teaching Approaches for Ideological and Political Education in College Cross-Cultural Communication Courses

With the acceleration of globalization and the popularization of information technology,cross-cultural communication skills are increasingly important.As an integral of ideological-political education in colleges and universities,cross-cultural communication courses have attracted growing attention.This article focuses on the current state of ideological-political teaching in cross-cultural communication courses in colleges and universities,and introduces intelligent teaching approaches,focusing on the integration of Chinese culture,practical teaching,and innovative teaching methods.

Assessment of Barriers and Challenges to the Screening and Linkages of Non-Communicable Diseases by Community Health Volunteers in Nyeri County, Kenya

Non-communicable diseases (NCDs) are a significant global health challenge, contributing to 50% of worldwide morbidity and 63% of mortality. The burden is particularly substantial in low—and middle-income countries (LMICs), where 80% of NCD-related deaths occur. A quasi-experimental study addressed this challenge from May 2022 to March 2023. This study utilized a non-equivalent pre-and post-test design, with 300 participants in the quantitative and 70 in the qualitative. The study employed multistage cluster and random sampling to select ten community units, resulting in 150 community health volunteers (CHVs) in the control unit and 150 in the intervention group. Data collection was facilitated through the KOBO app. Qualitative data analysis involved six homogeneous focus group discussions (FGDs) and ten key informant interviews (KIIs), audio-recorded, transcribed, and analyzed using N-Vivo 12. Despite efforts to implement screening programs and improve linkages to care, significant barriers persist. This article reviews these barriers, drawing on current literature and empirical evidence. Key obstacles identified include limited awareness, inadequate healthcare infrastructure, cultural beliefs, financial constraints, fragmented healthcare systems, and challenges linking individuals to appropriate care services. The article explores strategies to overcome these barriers, emphasizing the importance of collaborative approaches involving stakeholders at various levels. Addressing these challenges aims to strengthen NCD screening and linkages to care, ultimately improving health outcomes for populations globally. Several recommendations emerge from the study’s findings and literature review. Raising awareness about NCDs and preventive measures is crucial and can be achieved through targeted health education campaigns and community outreach programs. Addressing healthcare infrastructure deficiencies, such as inadequate facilities and workforce shortages, is essential to ensure access to quality care. Cultural beliefs and practices also play a significant role in shaping health-seeking behavior. Engaging with local communities and incorporating cultural sensitivity into healthcare delivery can help bridge the gap between traditional beliefs and modern healthcare practices. Financial constraints pose a significant barrier to healthcare services, particularly in LMICs. Innovative financing mechanisms, such as health insurance schemes or subsidies, can help alleviate this burden and improve access to care. Furthermore, the fragmented nature of healthcare systems can hinder effective NCD management. Enhancing coordination and integration between primary care providers, specialists, and community health workers is essential to ensure seamless care delivery and patient follow-up. Finally, strengthening linkages between screening programs and care services is critical for the timely diagnosis and management of NCDs. This requires establishing robust referral systems and ensuring continuity of care for patients throughout their healthcare journey. In conclusion, addressing the multifaceted barriers to NCD screening and care linkage is essential for improving health outcomes globally. By implementing targeted interventions and fostering collaboration among stakeholders, progress can be made towards reducing the burden of NCDs and promoting population health.

Innovation Analysis of College English Teaching from the Perspective of Cross-Cultural Communication

With the increasingly integrated international communication and cooperation,cross-cultural communication can enable talents to understand the cultural concepts and backgrounds of different countries,and thus form positive values.Language is the key carrier of communication and its role is also evident.Colleges are gathering places for cultural collisions,and in the context of cross-cultural communication,colleges need to play their role in optimizing English teaching and improving teachers’teaching levels,in order to cultivate more high-quality talents.This article mainly analyzes the strategies for innovative English teaching in colleges from the perspective of cross-cultural communication,hoping to provide references and inspiration for the research of cultivating cross-cultural communication talents.

Online International Peer Interaction:An Exploration of Impacts on Comprehensive Competencies,Global Perspectives,and Cross-Cultural Communication Skills

With the increasing trend of globalization and the rapid advancement of information technology,online learning platforms such as Zoom are becoming increasingly influential in the field of education.The focus of this study was the online international peer interaction based on the Zoom platform,detailing how such interaction programs are conducted and exploring in depth the specific impacts of this interaction mode on students’comprehensive competencies,global perspectives,and cross-cultural communication skills.This research not only provides new practical references for online learning and international education but also offers new research perspectives and directions for educators and researchers.

Barriers to Cross-Cultural Communication

Cross-cultural communication is becoming more and more frequent due to the advanced communication means and transportation. However misunderstanding often arises because of the language barrier and some deep obstacles. Empathy and tol?erance are crucial to overcome these barriers to achieve effective cross-cultural communication.

Understanding the Global Identification with China’s Stories: A Cross-Cultural Perspective

Cross-cultural storytelling is a primary way for humankind to seek mutual recognition of value orientations between cultures,which facilitates the ability to jointly address the problems of human existence in the context of globalization.In this study,we conducted an interview survey of 6,130 respondents who were college students or graduates from 107 countries.The results show that there were a number of cross-cultural values embodied in China’s stories seen by the respondents as part of a common vision for the future of humankind and widely identified guidance on collaborative responses to global challenges.These cross-cultural values are common prosperity,ecological harmony,individual-collective integration,the urgency of global peace,as well as respect for multicultural and indigenous development paths.

Cross-cultural Communicative Competence Training in Maritime Spoken English Teaching

As a means of communication,English has been internationalized.Communication in English always happens among the seafarers from different cultures.If crews couldn’t deal with the cultural differences well,successful communication and shipboard safety,which are just what STCW (Standards on Training,Certificate and Watch -keeping) calls upon,are difficult to be arrived at. Therefore cross -cultural communicative competence training,or how to teach maritime spoken English is the problem or the challenge that we,English teachers,are facing.To show how the teaching can be made more efficient and practical so as to narrow the gap between the training of the seaman in China and the requirements of STCW,through the teaching process,including the syllabus design and the materials selecting,we must consider the notion of language function as the key point.

A Study on Cross-Cultural Communication and the Cultivation of Cross-Cultural Competence in German Language Teaching in Universities

In the concept of German,cross-cultural competence is regarded as an important skill,which can help learners to better understand the differences between two cultures and establish mutual cognition.This competence can effectively reduce unnecessary misunderstandings and improve communication efficiency.In college German classes,teachers should realize that cross-cultural communication skills are crucial to the development of students’communicative competence.Therefore,they should strive to improve their teaching methods and make the courses more interesting to help students to communicate better.

Integration of Cross-cultural Awareness Acquisition into Communicative Language Teaching

In order to improve their abilities in cross-cultural communication, language learners should develop not only their language competence, but also communicative competence. Therefore, the integration of cross-cultural awareness acquisition into communicative language teaching is quite necessary. And some practical measures of cultivating cultural creativity are introduced to help language learners to develop communicative competence.

A Cross-Cultural Study on the Reciprocal Relationships Between Individual Values and Communicative Competence

This research compares a sample of the mainland Chinese university students （N = 325） and a sample of the British university students （N = 51） from a cross-cultural perspective by examining the relationships between individual values and communicative competence. Specifically, it aims to gain an insight into cultural impact both on the Chinese university students＇ self-perceptions of communication competence in the Chinese cultural context and on the British university students＇ self-perceptions of communication competence in a Western cultural context. The findings suggest that the mainland Chinese university students＇ interdependent/independent self-construals best predict their self-perceptions of communication competence. Results indicate that both Western and Chinese social values influence the two samples＇ interdependent and independent self-construals, and the two samples＇ self-perceptions of communication competence and interdependent self-construals differ significantly

Communicative Ability and Cross-cultural Competence in China＇s English Teaching

Traditional grammar-translation ：method in China＇s English teaching has long been putting emphasis on the teaching of linguistic knowledge. It is no doubt that it has got many achievements. However, it has produced many bad byproducts as well. For instance, it may produce some students who are good in grammatical achievements but lacking in responding to the actual situation. Therefore linguistic knowledge is not the whole field that English teaching should touch upon. Inducing from two instances, this article presents the importance of communicative ability and cross-cultural competence in China＇s English teaching, together with proper solutions.

Cross-cultural Communication： Culture Shock and How to Deal with It

Now the world has entered into an era of cross-cultural communication. Cultures influence and infiltrate one another. Willing or not, people must first encounter culture shock when they migrate from a familiar cultural background to a strange one. This thesis analyzes what causes culture shock and puts forward some suggestions to deal with it. Those who are about to go into a new culture environment may have some mental preparation.

A Comparative Study between Chinese and Western Food Culture in Cross-cultural Communication

The differences of food culture play an important role in cross-cultural communication.Learn the cultural rooted causes of food culture between Chinese and Western countries,will promote mutual understanding between people and enjoy different feelings different foods brings,enhance cultural exchange,complement and integration.

Research on College English Listening Teaching Based on Cross-cultural Communication

This paper clarified the importance of improving cross-cultural communicative competence in listening teaching from the perspective of the relationship between cross-cultural communicative competence and listening teaching. For the hearing obstacles caused by cultural differences,the author presented that cross-cultural awareness should be permeated in the classroom to improve students' English listening skills.

On Significance of Cross-cultural Communication in International Business-Specified on Accounting Internationalization

There is limited information about intercultural communication during the process of accounting internationalization,and Chinese accounting still has a long way to go because of the disparity in accounting principles,business culture and so on.This paper talks about the necessity of accounting internationalization and the importance of intercultural communication skill,aiming at reminding people that a good command of intercultural communication skill is a must.Some suggestions are given in hope of contributing to cross-cultural communication during the process of Chinese accounting internationalization.

China English in Cross-cultural Communication

China English,as an international variant of English, is gradually known and recognized by scholars around the world. Its emergence has its own objectivity and rationality. China English plays a very important role in cross-cultural communication and its functions can not be ignored in cross-cultural communication.

How to Develop College Students’Competence of Cross-Cultural Communication

Nowadays many college students lack the competence of cross-cultural communication.They can not communicate with each other appropriately.In response to the problem,this paper analyses its cause and puts forward two countermeasures:fostering students'cultural-awareness and positive attitude towards cross-cultural communication;creating an authentic or semi-authentic language environment.A teacher should combine them together and put them into practice in order to improve students'competence of cross-cultural communication.

A Study of Pragmatic Failure of Address Forms in Cross-cultural Communication

As the process of globalization moves on,cross-cultural communication has been a part of people' s daily lives.It is quite important for people to know how to behave properly in many situations.The present study analyses the phenomena of pragmatic failure of address forms.The study may help enhance peoples' awareness on polite address in cross-cultural communi cation and improve their communicative competence.Foreign language teachers can get implications for their teaching methods,paying more attention on cultural teaching.In addition,the author hopes that equal cultural communication and multi-cultural concept can be achieved.

An Analysis on the Reasons for Communicative Barrier in Intercultural Communication

As the globalization develops,intercultural communication becomes more and more common.However,different countries have different cultures.When communicating with foreigners,people naturally tend to use their own cultural knowledge as a guide to judge others'behavior.This may bring misunderstandings,even communicative failure in intercultural communication.This paper tries to analyze the possible reasons for communicative barrier in intercultural communication.