Cultural Context and Associative Meaning of Words in Cross-culture Communication

Language is the vehicle of culture, vocabulary is the most active part of a language. This article compares and analyses the relationship of cultural context and the associative meaning of words in three aspects—associative meaning overlap, associative meaning mismatch and associative meaning gap, revealing its importance in the cross-cultural communication.

The Impact of Cultural Context on Metaphorical Meaning in English and Chinese

Metaphor is a phenomenon of language use which is the most active and most able to reflect the cultural factor. Cultural context has a restrictive effect on the metaphorical meaning. Therefore, the understanding and use of metaphor must not be divorced from the underlying cultural context. This paper analyzes similarities and dissimilarities of metaphorical meaning and images in English and Chinese from the perspective of cultural context. The research of metaphor of cultural context would enable us to better understand metaphor and have a successful communication.

On Cultural Differences between English and Chinese --From the Aspect of Seven Types of Meaning

This paper analyzes cultural differences of English and Chinese in terms of Seven Types of Meaning . It proceeds from the theory of Leech’s Seven Types of meaning , then comparatively illustrates with analysis of each type of meaning and cultural differences. And concludes with the cause of cultural differences and problems of it in cross-cultural communication with the hope that Chinese student could avoid Chinglish in learning and both Chinese and foreigners could avoid cultural shock when communicating with each other.

A Study on the Cultural Meanings of Qiang’s Traditional Dress and Adornment

Since 2008 when the Wenchuan earthquake occurred, media from different countries and regions across the world reported the earthquake so that a less well-known ethnic group of China, the Qiang ethnic minority, has attracted attention around the world. The Qiang ethnic minority could be dated back to the Shang Dynasty （ca. 1600-1046BC）. The long-standing Qiang culture is an important part of those brilliant Chinese cultures. The Qiang’s traditional dress and adornment is an integral part of the Qiang culture, appreciating unique ethnic characteristics and cultural meanings. Being against the backdrop of promoting cultural diversity nowadays, this paper makes a brief introduction to the Qiang’s traditional dress and adornment and gives an explanation of their rich unique cultural meanings so as to present the Qiang’s traditional dress and adornment to the world, facilitate their going out to the world and communication with other cultures in the world, and enrich the world’s ethnic cultures.

Influences of Cultural Differences on the Understanding of Word Meaning and Semantic Information

Nowadays, with the development of economy, different countries communicate with each other more frequently. How to communicate with people in other countries effectively becomes people's main concern when they communicate with people of different culture. Overcoming the barriers of the language is not so easy because such factors as thinking patterns, beliefs, religions, history, customs and traditions usually difference in cross-cultural communication.

Cultural Analysis of Causes of Vocabulary Gap and the Establishment of Meaning in Translation

Every nation has its own language and culture different from other ethnic groups,which constitutes the nations' unique performance modes and content and reflects the development of their own ethnic group.The experts on this field have many study on this topic and presented partial reasons why the vocabulary gap appears,but there are no the solutions to deal with such phenomenon exactly and systematically.So,if we want to have a better understanding of a certain language,especially a language reflecting the ethic culture,it is necessary for us to obtain a good knowledge of the culture.Here the paper mainly talks about the reasons why the vocabulary gap appears,and what we should take into consideration when we do translation,how to establish the meaning.

Realistic Meaning of Agricultural Crisis Theory of Marx and Engels

Agricultural crisis theory of Marx and Engels is an indispensable important component in Marx economic crisis theory system. In the process of China market economy quickly developing,although comprehensive agricultural crisis does not appear,agricultural crisis sign has appeared. Therefore,it has very important theoretic value and actual significance to learn and study agricultural crisis theory of Marx and Engels.

Theoretical Reflection on Meaning Production of Media Discourse in Intercultural Communications

Media discourse in the context of intercultural communications is an important channel that countries and cultures use to communicate. It is also a process of meaning interpretation and knowledge production, which exerts a great impact on the establishment of the world's cultural order. This paper discusses media discourse in intercultural communications theoretically from the perspective of knowledge production, media dialogue and meaning construction. It is suggested that an effective ideographic mechanism be developed and improved, and the essential meaning of Chinese culture be initiatively exported and integrated into a knowledge system of cognition and understanding about the world to promote the understanding and exchange between China and other countries and to help create an equal and reasonable world cultural order.

Connotations and Internal Cultural Meanings of Chinese Jade in Chu Culture at Pre-Qin Period

The thesis conducts its analysis fromthe perspective of cultural characteristics of Chu state of Pre-Qin period in ancient China.The culture of Chu,usually focusing on ceremony sacrifice and several other activities,presents unique characteristics of the development of Chinese society and culture.Actually,the jade artifact at that time shows cultural features both at artistic and spiritual level and bears prominent cultural connotations like national spirit of solemnness and generosity.Chinese jade of Chu state of Pre-Qin period due to its abundant cultural connotations and meanings,poses to be an essential element of traditional Chinese culture,which shows artistic and national features of traditional jade culture and can directly influence development of modern society and culture.

Natural Disaster Risk Monitoring for Immovable Cultural Relics Based on Digital Twin

Natural disaster risk monitoring is an important task for disaster prevention and reduction.In the case of immovable cultural relics,however,the feedback mechanism,risk factors,monitoring logic,and monitoring indicators of natural disaster risk monitoring are complex.How to achieve intelligent perception and monitoring of natural disaster risk for immovable cultural relics has always been a focus and a challenge for researchers.Based on the analysis of the concepts and issues related to the natural disaster risk of immovable cultural relics,this paper proposes a framework for natural disaster risk monitoring for immovable cultural relics based on the digital twin.This framework focuses on risk monitoring,including the physical entities of natural disaster risk for immovable cultural relics,monitoring indicators,and virtual entity construction.A platform for monitoring the natural disaster risk of immovable cultural relics is proposed.Using the Puzhou Ancient City Site as a test bed,the proposed concept can be used for monitoring the natural disaster risk of immovable cultural relics at different scales.

Automatic Extraction Method of 3D Feature Guidelines for Complex Cultural Relic Surfaces Based on Point Cloud

Cultural relics line graphic serves as a crucial form of traditional artifact information documentation,which is a simple and intuitive product with low cost of displaying compared with 3D models.Dimensionality reduction is undoubtedly necessary for line drawings.However,most existing methods for artifact drawing rely on the principles of orthographic projection that always cannot avoid angle occlusion and data overlapping while the surface of cultural relics is complex.Therefore,conformal mapping was introduced as a dimensionality reduction way to compensate for the limitation of orthographic projection.Based on the given criteria for assessing surface complexity,this paper proposed a three-dimensional feature guideline extraction method for complex cultural relic surfaces.A 2D and 3D combined factor that measured the importance of points on describing surface features,vertex weight,was designed.Then the selection threshold for feature guideline extraction was determined based on the differences between vertex weight and shape index distributions.The feasibility and stability were verified through experiments conducted on real cultural relic surface data.Results demonstrated the ability of the method to address the challenges associated with the automatic generation of line drawings for complex surfaces.The extraction method and the obtained results will be useful for line graphic drawing,displaying and propaganda of cultural relics.

A Study on Connotative Meanings of “马” and “horse” from the Perspec tives of Intercultural Communication

In an attempt to understand different cultures in the use of idioms which related to animals,this study collected,compared,and analyzed Chinese and English idioms on"马"and"horse"by references to a large number of dictionaries.The results show that in Chinese,the idioms on horse has the following features:above all,it covers evenly in commendatory,neutral,and derogatory senses;more specifically,it has a direct link to war in the commendatory sense while in neutral and derogatory senses,its references have been broadened;another common phenomenon is that horses in Chinese idioms are usually a large collection.However,English idioms in the use of horse favors on the derogatory sense since they focus more on the nature of horse-stubborn,arrogant,and even condescending.If horses are praised,they mostly refer to the talented people rather than any other things.The similarities and differences in the use of"马"and"horse"help to probe into the color of culture between eastern and western countries.

The New Meaning of “Bond” of Jiban in Chinese: A Study of Cultural, Accepted, and Social Dimensions

Jiban,a term that means“fetter”in Chinese,is commonly used to denote the“bond between people”within a Chinese context.The meaning of“bond”of jiban is derived from the Japanese word kizuna.From a cultural standpoint,the association between the meanings of jiban and kizuna is interconnected on a cultural level.From an accepted perspective,the emergence of the new meaning of jiban encompasses various factors within the accepted context,and individuals gain a comprehensive understanding of the meaning“bond”through the cognitive processes of meaning,motivation,and aesthetics.From a societal viewpoint,the distribution of the original meaning and the new meaning of jiban differs significantly across various language environments.Furthermore,the acceptance of the new meaning of jiban is currently witnessing a growing trend among a specific group,necessitating attention and further investigation.

Meaning Construction of 2019 Beijing International Horticultural Exposition Emblem from the Perspective of Multimodal Discourse Analysis

The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.

Between the City and Images:An Analysis of Mainstream Media’s Paths of Constructing the Cultural Memory of a City:Taking Chengdu Radio and Television’s“Hi Chengdu”as an Example

Mainstream media play a crucial role in constructing the cultural memory of a city.This study used 319 short videos released by“Hi Chengdu,”a new media product of Chengdu Radio and Television,as samples.Based on the grounded theory,a research framework encompassing“content,technology,and discourse”was established to explore the paths through which mainstream media construct the cultural memory.Regarding content,this paper emphasized temporal and spatial contexts and urban spaces,delving deep into the themes of the cultural memory and vehicles for it.In terms of technology,this paper discussed the practice of leveraging audio/visual-mode discourse to stitch together the impressions of a city and evoke emotional resonance to create a“flow”of memory.As for discourse,this paper looked at the performance of a communication ritual to frame concepts and shape urban identity.It is essential to break free from conventional thinking and leverage local culture as the primary driving force to further boost a city’s productivity,in order to excel in cultural communication.

Cultural Input in English Vocabulary Teaching

The close relationship between the English words and culture is analyzed in this article.Only by understanding the hidden cultural meanings in the English words,can college students truly have a good command of them and can their communicative ability be improved.

Investigating the Creation of Cultural Atmospheres in Physical Bookstores Within the Context of Scene-Based Consumption:A Perspective Based on the Ways of Seeing

In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.

Barriers to Global Recognition of Traditional African Medicines: A Systematic Review of Cultural, Scientific, Regulatory, and Economic Factors

Despite the profound cultural and medicinal heritage of traditional African medicines (TAM), their global recognition remains notably limited. This study investigates the factors behind this issue, focusing on cultural perceptions, scientific validation, regulatory frameworks, and pharmaceutical industry influence. Utilizing a systematic literature review (SLR) to provide a thorough and structured overview, the research addresses these factors with transparency and reproducibility. Key findings reveal that negative cultural perceptions, the dominance of Western medicine, and skepticism towards traditional healers, especially in urban and educated populations, marginalize TAM. Additionally, religious beliefs and historical influences, such as colonialism, further devalue indigenous knowledge systems. The study also highlights a significant lack of scientific research and clinical trials, which challenges the conventional validation of TAM’s efficacy. Moreover, inconsistent international and national regulatory frameworks and the pharmaceutical industry’s dominance impede TAM’s integration into global healthcare systems. To enhance TAM’s credibility and global acceptance, the study advocates for standardized regulatory policies, increased scientific research, and a reevaluation of intellectual property laws. This shift towards a more inclusive and integrative approach in global health systems could bridge the gap between traditional and modern medical practices, promoting a more holistic understanding of health and wellness.

Facial aesthetics is shaped not only by genetic predispositions but also by the cultural norms and values

The positioning of teeth is of significant importance,both in terms of function and aesthetics.Aesthetics is a subjective matter,and there is often a discrepancy between the perceptions of patients and those of medical professionals.The act of wearing a mask has been demonstrated to impair the ability to evaluate facial attractiveness,thereby reaffirming the visual importance of the oral cavity in the context of facial aesthetics.The notion that a face perceived as beautiful is inherently exceptional is a fallacy.An average face is defined as one that exhibits characteristics that are common to the group.However,cultural mutations occur at a faster rate than genetic mutations.With regard to changes in facial aesthetics,cultural differences have a more immediate effect than genetic mutations.The advent of the internet meme may herald the advent of an era in which the average face that defines a beautiful face is determined by the internet.

Analysis of the Reform of Ideological and Political Education in College English Curriculum from the Perspective of“Cultural Confidence”

With the rapid development of the education industry,higher requirements have been put forward for college English education and teaching,accelerating the pace of college English reform.Issues such as how to integrate knowledge transmission,language expression skill improvement,cultural element extraction,and ideological and political education,and present the role of curriculum education function have attracted attention.In the era of informatization,college students’thinking has undergone certain changes and gradually developed towards diversification.Therefore,universities should start from the perspective of cultural confidence,extract valuable ideological and political elements,and explore effective tourism ideological and political teaching methods.While helping college students enhance their cultural confidence,it is also beneficial for them to better inherit traditional Chinese culture.This article conducts an in-depth exploration of ideological and political education in college English courses from the perspective of“cultural confidence”and uses scientific and effective measures to solve the problems encountered,aiming to provide valuable guidelines for relevant researchers.