This essay presents my analysis of Didi Chuxing’s ride-hailing business in the Chinese market considering economic concepts and tools such as market structure,economies of scale and price anchoring to understand aspe...This essay presents my analysis of Didi Chuxing’s ride-hailing business in the Chinese market considering economic concepts and tools such as market structure,economies of scale and price anchoring to understand aspects of Didi Chuxing such as its cost structure,pricing strategies and marketing methods.As the largest ride-hailing platform in China,the success of Didi Chuxing can offer important guidelines for the healthy development and expansion of this industry to other countries.展开更多
Online car-hailing services (or e-hailing) have become an increasingly popular way for Chinese people to meet their travel needs in recent years. But these services used to operate in a "gray area" of the law. Ch...Online car-hailing services (or e-hailing) have become an increasingly popular way for Chinese people to meet their travel needs in recent years. But these services used to operate in a "gray area" of the law. China's Ministry of Transport recently released the country's first nationwide regulations on e-hailing services, thus legitimizing the booming industry.展开更多
文摘This essay presents my analysis of Didi Chuxing’s ride-hailing business in the Chinese market considering economic concepts and tools such as market structure,economies of scale and price anchoring to understand aspects of Didi Chuxing such as its cost structure,pricing strategies and marketing methods.As the largest ride-hailing platform in China,the success of Didi Chuxing can offer important guidelines for the healthy development and expansion of this industry to other countries.
文摘Online car-hailing services (or e-hailing) have become an increasingly popular way for Chinese people to meet their travel needs in recent years. But these services used to operate in a "gray area" of the law. China's Ministry of Transport recently released the country's first nationwide regulations on e-hailing services, thus legitimizing the booming industry.