Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognit...Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognitive level of rural residents are the factors that affect the dairy consumption behavior of rural residents.Using the bivariate regression model for empirical analysis,it is concluded that rural residents'occupation,monthly average income,purchase expenditure and attitude towards dairy safety have a significant impact on rural residents'dairy consumption behavior,and then relevant constructive suggestions are put forward to guide rural residents'balanced consumption.展开更多
This paper elaborated dairy consumption status in Heilongjiang Province from seven aspects： dairy total consumption, comparison of dairy consumption between urban and rural, dairy consumption under different income l...This paper elaborated dairy consumption status in Heilongjiang Province from seven aspects： dairy total consumption, comparison of dairy consumption between urban and rural, dairy consumption under different income levels, consumption category structure, consumption brand structure, consumption channels and consumer information source. On this basis, factors affecting dairy consumption and trends of dairy consumption were further analyzed. The result showed that dairy consumption potential of Heilongjiang Province should be excavated. On one hand, rural consumer market should be further developed; on the other hand, dairy consumption market should be further broken down to meet different needs of different groups of people.展开更多
基金Talent Training Quality Construction-Cross Training Program for High-level Talents-Practical Training Program(Municipal Level)(PXM2020-014207-000009)Special Project for Beijing New Countryside Construction Research Base in 2019(PXM2019-014207-000016)2020 Connotative Development Quota Project-Funds for Improving the Quality of Talent training-Teaching Team Construction of Agricultural Economics Course Group(5046516642).
文摘Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognitive level of rural residents are the factors that affect the dairy consumption behavior of rural residents.Using the bivariate regression model for empirical analysis,it is concluded that rural residents'occupation,monthly average income,purchase expenditure and attitude towards dairy safety have a significant impact on rural residents'dairy consumption behavior,and then relevant constructive suggestions are put forward to guide rural residents'balanced consumption.
基金Supported by the National Natural Science Foundation(71173035)Scientific and Technological Project of Heilongjiang Province(GZ11D101)+1 种基金Dr.Start Fund of Northeast Agricultural University(2012RCB78)Construction of Milk Base in China(Cooperation Project with Mengniu Companies)
文摘This paper elaborated dairy consumption status in Heilongjiang Province from seven aspects： dairy total consumption, comparison of dairy consumption between urban and rural, dairy consumption under different income levels, consumption category structure, consumption brand structure, consumption channels and consumer information source. On this basis, factors affecting dairy consumption and trends of dairy consumption were further analyzed. The result showed that dairy consumption potential of Heilongjiang Province should be excavated. On one hand, rural consumer market should be further developed; on the other hand, dairy consumption market should be further broken down to meet different needs of different groups of people.
