Material is the substance foundation and carrier of indoor environment, and it is the premise and guarantee to realize the excellent indoor environment. It contains physical and sensory properties. In recent years, th...Material is the substance foundation and carrier of indoor environment, and it is the premise and guarantee to realize the excellent indoor environment. It contains physical and sensory properties. In recent years, the material design in indoor environment tends to be more rational, it not only pursues the external performance of material, but also pays more attention to the health and emotional of residents on the basis of scientific and rational use of its properties. This paper based on some scientific methods of literature study, field survey and case study combs the new trends of material design and analyses specific performance and application of materials in development. It is expected that the research can enrich the theory of contemporary material design and provide valuable reference for future material and interior environment design.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
基金Sponsored by the phased results of 2015 Hubei Education Department Social Sciences Key Programs(15D010)
文摘Material is the substance foundation and carrier of indoor environment, and it is the premise and guarantee to realize the excellent indoor environment. It contains physical and sensory properties. In recent years, the material design in indoor environment tends to be more rational, it not only pursues the external performance of material, but also pays more attention to the health and emotional of residents on the basis of scientific and rational use of its properties. This paper based on some scientific methods of literature study, field survey and case study combs the new trends of material design and analyses specific performance and application of materials in development. It is expected that the research can enrich the theory of contemporary material design and provide valuable reference for future material and interior environment design.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
