With the expanding overseas markets to Chinese enterprises,the international publicity has showed its significance.A high-quality translation helps to shape an outstanding international image and boost the internation...With the expanding overseas markets to Chinese enterprises,the international publicity has showed its significance.A high-quality translation helps to shape an outstanding international image and boost the international publicity,vice versa.This paper studies the case of CRCC to analyze and explore the translation strategy from domesticating translation perspective,aiming to offer some insights to Chinese engineering enterprises in their international publicity promotion.展开更多
A fertile ground is needed for a work to be translated and accepted successfully in the target culture, which includes enough understanding of the ideology and poetics of the source text. Sometimes, a work could be tr...A fertile ground is needed for a work to be translated and accepted successfully in the target culture, which includes enough understanding of the ideology and poetics of the source text. Sometimes, a work could be translated and introduced into a culture too early before the readers there can understand the foreign idea and poetics. The innovative language and narrative experiment in Finnegans Wake are far ahead of the literary tradition in contemporary China, which makes it hard to be understood and accepted wholeheartedly by most Chinese readers. However, such experimental works should not be translated in a domesti- cating way to make them easier. If the experimental poetics in Finnegans Wake were kept in the translation as much as possible, it could advance the acceptance of new ideas and poetics in modem Chinese literature, especially when some efforts are given to make the translated work popular.展开更多
基金This paper is a research result of an empirical study on the Correlation between the Self-efficacy of Engineering Interpreters and their Translation Effectiveness(Serial Number:JD18102)a key research base of Humanities and Social Sciences in Universities of Jiangxi Province,and also a project result of Thematic Interpretation Course(Serial Number:1102019004)a case study for graduate students in Jiangxi Province.
文摘With the expanding overseas markets to Chinese enterprises,the international publicity has showed its significance.A high-quality translation helps to shape an outstanding international image and boost the international publicity,vice versa.This paper studies the case of CRCC to analyze and explore the translation strategy from domesticating translation perspective,aiming to offer some insights to Chinese engineering enterprises in their international publicity promotion.
文摘A fertile ground is needed for a work to be translated and accepted successfully in the target culture, which includes enough understanding of the ideology and poetics of the source text. Sometimes, a work could be translated and introduced into a culture too early before the readers there can understand the foreign idea and poetics. The innovative language and narrative experiment in Finnegans Wake are far ahead of the literary tradition in contemporary China, which makes it hard to be understood and accepted wholeheartedly by most Chinese readers. However, such experimental works should not be translated in a domesti- cating way to make them easier. If the experimental poetics in Finnegans Wake were kept in the translation as much as possible, it could advance the acceptance of new ideas and poetics in modem Chinese literature, especially when some efforts are given to make the translated work popular.
