Evaluation and Comparison Research on the Support of Websites to Enterprise's E-Commerce

This paper comparatively analyzes the existing evaluation index of websites, and puts forward the evaluation index and method about the support of a website to enterprise's e-commerce. Through researching on 56 super enterprises of information industry in Sichuan province, throughout China and the world, analyzing and comparatively studying the support ability of a website to an enterprise's e-commerce, this paper brings forward using five levels to categorize the support ability of a website to enterprise's e-commerce. In the end, the flaw of enterprise's e-commerce practice in Sichuan province and corresponding countermeasure will be illustrated.

Evaluation of the Trading Website for Agricultural Products in China

Agricultural product trading website is not only an important way to realize the agriculture informatization,but also the main manifestation of the agricultural informatization. Based on the preliminary understanding of the content and characteristics of China's agricultural product trading website,the paper builds a scientific evaluation indicator system and evaluates 50 typical agricultural product trading websites objectively by using classification and grading method. The results show that the overall construction level of China's agricultural product trading websites is general,and there are obvious differences between regions; the lack of website commercial function and the lag of informatization are the main factors restricting the development of agricultural product trading websites.

Quality Diagnosis of BtoC Website Based on Fuzzy Comprehensive Evaluation

A hl-quality website is crucial to a company for a successful e-business. The technique maintainers are always faced with the problem how to locate the prime factors which affect the quality of the websites. In view of the complexity and fuzziness of BtoC webslte, a quality diagnosis method based on the multl-attribute and multi-layer fuzzy comprehensive evaluation model including all the quality factors is proposed. A simple example of diagnosis on a famous domestic BtoC websites shows the specific steps of this method and proves its validity. The process of quality evaluation and diagnosis system is illustrated and the computer program of diagnosis is Oven.

Evaluation of Cross-Strait Public Library Website

In recent years, many evaluations on Web sites have been conducted, and relevant researches have also been carried out in academic circle. This paper introduces an innovative method called correspondence analysis to evaluate public library Websites from five aspects-traffic, visit, connectivity, speed and page views. Some suggestions based on the result of evaluation are given in this paper with an expectation to promote the construction and development of public library Websites.

A Study of Appling Online Writing Website to English Writing Teaching: A Structured Critical Review and Evaluation of OWL Online Writing Lab

This report is to evaluate an online writing website. The name of the online resource is the Purdue Online Writing Lab (http://owl.english.purdue.edu/owl/). This website at Purdue University offers writing resources and instructional materials for both teachers and students for in-class or out-of-class teaching and learning of writing. Its interactive, integrative, and pragmatic approach to the teaching and learning of writing on the Internet deserves our attention.

Evaluation of E-commerce Poverty Alleviation Effect in the Context of Rural Revitalization Strategy

The industrial prosperity proposed in the overall requirement of rural revitalization strategy in the Report of the 19th National Congress is the cornerstone of rural development. E-commerce poverty alleviation is an effective way of poverty alleviation in recent years. This paper mainly explored the factors influencing the rural e-commerce poverty alleviation and the evaluation of poverty alleviation effects,in order to come up with countermeasures and recommendations to provide assistance and guidance for the use of e-commerce to achieve poverty alleviation and accordingly to revitalize the rural industry. Firstly,using the literature research method,it proposed four level Ⅰ indicators influencing the e-commerce poverty alleviation,and designed a detailed level Ⅱ indicator system under each dimension. Then,the questionnaire survey method was employed to collect data for SPSS analysis to verify whether the designed indicator system is correct. Finally,it analyzed the problem of the current stage of e-commerce poverty alleviation by means of the quadrifid graph,and came up with corresponding countermeasures on the basis of the four key levek I factors.

从The Great Websites for Kids看儿童网络资源的组织管理与评价

从机构组织、评价流程、评价标准、资源组织等方面,对美国最大的儿童网络资源导航The Great Websites for Kids(GWS)进行评述,为我国儿童网络资源的建设、管理、评价和推介提供参考。

Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement Learning

With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build an intelligent dynamic pricing system,introduce the reinforcement learning technology related to dynamic pricing,and introduce existing research on the number of suppliers(single supplier and multiple suppliers),environmental models,and selection algorithms.A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation conditions.The first step is to analyze the pricing strategies of e-commerce platforms in mature markets,analyze the optimal pricing and profits of various enterprises under different strategy combinations,compare different market equilibriums and solve the Nash equilibrium.Then,assuming that all consumers are naive in the market,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.By comparing and analyzing the optimal pricing and total profit of each enterprise under different strategy combinations,the subgame refined Nash equilibrium is solved.Finally,assuming that the market includes all experienced consumers,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.

Current Situation of E-commerce Entering Rural Areas in Datong County of Qinghai Province

Datong County has been developed for nearly 5 years since it was selected as a comprehensive demonstration county of e-commerce entering rural areas in 2017.In this context,this paper analyzes the development status of e-commerce in rural areas of Datong County,and provides feasible suggestions for the development of e-commerce entering rural areas in demonstration counties.

Comparative Analysis of DMO Website Features:A Case Study of Three Asian Tourism Destinations

In the digital era,more and more people tend to look for travel-related information on the Internet.Hence,destination marketing organization(DMO)websites can play a decisive role in affecting people’s destination choices.Based on the study of Pai,Xia,and Wang,Macao’s DMO website received the lowest score in the effectiveness when compared to the other four tourism destinations:Japan,Korea,Hong Kong,and Thailand.This paper aimed to carry out a comparative analysis on the functionality among three DMO websites in Asia.Each website was examined in great detail,and the features were categorized according to a well-established conceptual framework pioneered by Li and Wang.Consequently,the results of this study gave useful information and new insights to destination marketing managers in terms of gap analysis and the development of new features for their websites.The results of this research could be used as benchmarking purposes in regards to website functionality.In addition,DMO websites in western countries,such as Canada,were also examined for a better understanding of the comprehensiveness of the available website functionality aimed for prospective visitors.Business and managerial implications were also discussed.

Policy Synergy Research on the Development of Crossborder E-Commerce in China

The deve lopment of c ros s-borde r e-commerce cannot be separated from the support of policy,and policy formulation must conform to the law of cross-border e-commerce development,which needs to understand the theory of cross-border e-commerce development,clarify the factors and mechanisms affecting the development of cross-border e-commerce,on this basis,the policy formulated can have synergies,but also for the development of e-commerce to play a better role.On the basis of theoretical discussion,this paper puts forward the problem of the synergy of policy formulation.

Mining Metrics for Enhancing E-Commerce Systems User Experience

The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the need to measuring their quality using practical methods. This paper presents a quality evaluation framework for web metrics that are B2C specific. The framework uses three dimensions based on end-user interaction categories, metrics internal specs and quality sub-characteristics as defined by ISO25010. Beginning from the existing large corpus of general-purpose web metrics, e-commerce specific metrics are chosen and categorized. Analysis results are subjected to a data mining analysis to provide association rules between the various dimensions of the framework. Finally, an ontology that corresponds to the framework is developed to answer to complicated questions related to metrics use and to facilitate the production of new, user defined meta-metrics.

Strategic Research on Vertical Industry B2B E-commerce

The strategic researches about vertical industry B2B E-commerce company are insufficient. The existing e-commerce strategic researches have many problems in practical application. Based on AHP and fuzzy evaluation, the paper studies strategic programming evaluation of vertical industry B2B E-commerce, establishes strategic ambiguity evaluation model of vertical industry B2B e-commerce company, selects the best strategic program from the altennative strategic programs, and makes empirical analysis. Lastly, based on summarizing the thesis, the paper proposes suggestions and prospection for the study in the future.

Performance evaluation model of cross border e-commerce supply chain based on LMBP feedback neural network

In recent years,with the support of national policies,Cross Border E-Commerce(CBEC)has developed rapidly.This business model not only brings significant benefits to the national economy,but also has many unique challenges,especially at the level of supply chain management.Therefore,to enable CBEC enterprises to develop sustainable supply chain,this study discusses the performance evaluation model of supply chain and proposes a CBEC Supply Chain Performance Evaluation Model(CBECSC-EM)based on the Levenberg–Marquardt Backpropagation(LMBP)algorithm.This experiment constructs performance evaluation indicators for the supply chain of CBEC enterprises.On this basis,the LMBP algorithm is introduced,and improved in the experiment to make the overall performance of the evaluation model more scientific and reasonable.In the verification set,the maximum F1 values of LMBP,DEA,SBM,and BP are 98.46%,93.78%,87.29%,and 78.95%,respectively.The MAPE value of LMBP model is 0.102%,which is lower than the other three methods(0.282%,0.343%,and 0.385%)selected in the experiment.The maximum standard deviation rates of importance and operability of the evaluation indexes are 0.1346 and 0.1405,respectively,and there is a significant consistency between the expert scores.Therefore,the LMBP algorithm has broad application prospects in supply chain performance evaluation of CBEC enterprises.

跨境电商独立站评价指标体系标准研究

跨境电商独立站已成为跨境电商的重要渠道,带动跨境电商品牌出海促进跨境电商产业高质量发展。通过跨境电商独立站评价能够全面衡量跨境电商独立站发展水平,推动跨境电商独立站高质量发展。然而,跨境电商独立站评价缺乏统一的规范,急需标准进行支撑。本文对跨境电商独立站评价指标体系标准开展研究,通过梳理跨境电商独立站标准化现状,提出跨境电商独立站评价指标体系标准的核心技术内容,为跨境电商独立站建设及发展评价提供参考。

政府数据开放平台效率评估及影响因素实证研究——基于无导向SBM-Malmquist-Tobit模型

[目的/意义]效率评估有利于掌握平台开放效率情况。将SBM、Malmquist和Tobit模型结合起来,形成一个综合评估框架,不仅可以评估当前效率,还可以分析效率变化趋势和影响因素,为政府数据开放平台效率评估提供新的方法借鉴。[方法/过程]以2019-2022年中国10个省市政府数据开放平台的“投入-产出”面板数据作为数据来源,利用无导向SBM模型不需要预设生产可能性边界方向的特性,使平台效率评估更加灵活和全面;利用Malmquist指数可衡量时间序列数据效率变化的特性,帮助平台识别效率演变趋势;利用Tobit模型适用于分析截尾数据的特性,帮助识别效率背后各影响因素的作用机理。[结果/结论]省市政府数据开放平台效率水平整体呈上升趋势,平均增长率为17.1%,其中深圳、广东表现较为突出,平台通过优化流程、提高服务质量、增强用户体验、提升运营模式等措施,使整体效率得到了显著提升,为其他平台促进开放效率和成效提供了可借鉴的经验;平台的全要素生产率(M指数)平均增长率为17.1%,表明技术进步,但技术效率平均值下降,存在浪费或无效率问题。规模效率平均增长率为14.5%,但纯技术效率下降,表明平台需更注重提升纯技术效率;政府数据开放平台受到平台数据综合水平、数据平台建设水平、组织准备度、财政支持水平和公众外部需求的交叉正向影响。数据的多样性、质量及可用性,以及平台的功能设计、用户体验等方面是提升效率的关键因素,政府的重视程度、财政支持和社会公众的需求直接影响平台的综合效率水平。

基于语义理解力的我国省级政府网站智能问答服务质量评价研究

[目的/意义]智能问答系统已成为各类网站提供信息咨询服务的重要设施。政务咨询问题的复杂性,对政府网站智能问答系统的语义理解能力提出了更高要求。[方法/过程]文章采用南开大学网络社会治理研究中心开发的“基于语义理解力的政府网站智能客服评价体系”以及配套的测试题集,对我国30个省级政府网站智能问答系统的“问题解决质量”“服务交互质量”“基础建设质量”进行了评测。[结果/结论]上海、浙江、北京总分名列前三;当前政府网站智能问答系统在语义理解及场景化服务方面存在明显不足,仅有30%的系统得分达到及格线以上,部分问答系统在基础功能与服务交互方面存在较大提升空间。最后,文章提出扩展知识库、提升问题匹配精度、增加人文关怀等对策建议。

基于网络计量学的高校英文网站评价及建设路径

文章以网络计量学的链接分析法对“双一流”大学英文网站建设情况和影响力进行实证研究,获取其建构特征,能为国际化办学进程下的高校英文网站建设发展提供有价值的建议和改革方向。该方法虽被广泛应用,但它依赖于AllTheWeb、 Google等搜索引擎的可用性,在主要搜索引擎不可用的情况下,选取“双一流”大学英文网站为研究样本,以链接分析法为基础,重新设定多维度网站评价指标,对指标进行数据获取和处理,计算出网络影响因子,归纳出高校英文网站建设现状中核心网站和二级学院英文网站的问题,并对国内高校英文网站的建设思路进行探讨。

基于网站可视化开发技术的建筑风险评估系统的设计与实现

房地产业正处于飞速发展阶段,在竞争激烈的市场中如何提高自身竞争力和提升用户体验度是房地产企业必须面对、重视和亟待解决的问题。互联网的迅速发展,使网络已经成为人们生活中必不可少的一部分。在信息时代,人们对于数据处理速度越来越快了。而风险评估作为一种对未来可能发生或即将出现事件进行科学预测和分析评价方法之一,也逐渐被广泛使用到各行各界人士之中。主要研究基于网站可视化开发技术的建筑风险评估系统的设计与实现。

基于营销驱动的安徽省电子商务企业官网综合评价研究

基于企业官网营销驱动模式分析,在充分发挥网站效用价值的状态下对安徽省2020~2021年电子商务示范企业官方网站开展研究,从营销展示、营销内容、功能服务、技术性能4个方面构建层次结构模型,再运用层次分析法和熵权法相结合计算出综合指标权重,进而对安徽省电子商务企业官网开展评价研究。最后提出加强电子商务企业品牌官网建设意识、挖掘官网的营销价值和建立官网日常维护制度的建议,以期进一步提升电子商务企业官网的营销效果。