To Explore the Innovation of Mobile E-commerce Model in Service Industry From the Perspective of Supply Chain

This paper analyzed the service supply chain of the domestic industry, tourist industry, information service industry in the mobile e-business environment, according to the function of different participators in supply chain and their relationship between each other, this paper obtained different patterns of different industry in the mobile e-commerce environment.

New E-Commerce Model Based on Multi-Agent Automated Negotiation

A new multi-agent automated negotiation model is developed and evaluated, in which two competitive agents, such as the buyer and seller, have firm deadlines and incomplete information about each other. The negotiation is multi-dimensional in different cases. The model is discussed in 6 kinds of cases with different price strategies, warrantee strategies and time strategies. The model improves the model of Wooldridge and that of Sycara to a certain extent. In all possible situations, the optimal negotiation strategy is analyzed and presented, and an e-commerce model based on multi-agent automated negotiation model is also illustrated for the e-commerce application in the future.

The Study of SINA.com as E-commerce Model

E-commerce is playing an important role in our life. As E-commerce model, SINA is an online media company serv ing China and the global Chinese communities, which is worth studying. In the paper, the advantages of SINA.com will be intro duced. After that, you can know the competition and strategy of SINA.com. Its future development is discussed at the end.

Study on the Cooperative E-commerce Model between Enterprises based on the Value Chain

The real e-commerce between enterprises is based on the internal departments of enterprises and the cooperative interaction between enterprise and its partners. In this paper, on the basis of the theory of value chain, 11 cooperative e-commerce models between enterprises have been classified according to the activities of the cooperation between enterprises, and then every cooperative e-commerce model between enterprises is discussed. In practice, cooperative e-commerce between enterprises can be a combination of one or more e-commerce models between enterprises.

Study on the Problems in China＇s Free E-commerce Model

There are a variety of e-commerce development modes. Free mode as one of the most important has been widely applied in e-commerce enterprises, and it has become one of the basic methods for ensuring e-commerce enterprises to seek a development. In this paper, the current development of the free mode is firstly analyzed and also the factors influencing users to make a choice are analyzed under the free business model, and then the problems in free e-commerce model are proposed, and finally related strategies and suggestions on how to develop for e-commerce enterprises under the free business model are provided. Keywords：

The Revolution of Entrepreneurship Through E-Commerce Model:Questionnaire-based Research in China

E-commerce is evolving as an innovative tool in a wide range of areas,and has changed the face of entrepreneurship by making them more efficient and dynamic.In this paper,the author firstly reviewed the current development of e-commerce and entrepreneurship,as well as existing opportunities and challenges in this field.This paper also combines both qualitative method(literature review)and quantitative method(questionnaire-based research)to explore the impact of e-commerce on the landscape of entrepreneurship.The findings of this study suggest that the development of e-commerce has triggered fundamental changes in entrepreneurial activities.It significantly promotes the entry of new start-ups and facilitates the growth of their businesses.Meanwhile,small-and medium-sized firms also encounter greater challenges when they try to adopt and implement e-commerce.

Predicting Purchasing Behavior on E-Commerce Platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing

This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.

Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example

This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

A Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-commerce——A Case of Suzhou,China

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Rural E-commerce and New Model of Rural Development in China:A Comparative Study of "Taobao Village" in Jiangsu Province

With the development of electronic commerce,there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop,and farmers become fullyfledged network businessmen. Electronic business platform mode of " Taobao Village" is the result of integrated development of primary,secondary and tertiary industries. In this study,we take two kinds of typical Taobao villages( Dongfeng Village and Yanxia Village) as sample areas,and conduct comparative analysis of this new rural business model based on field survey data,case studies and theoretical research. We also probe into the problems in the development of Taobao villages,and set forth the recommendations for the new rural business model.

An Ontology-Based Information Retrieval Model for Vegetables E-Commerce

With the rapid increment of the information on the web, traditional information retrieval based on the keywords is far from user＇s satisfaction in recall and precision. In order to improve the recall ratio and the precision radio of IR engine in the vegetables e-commerce, an information retrieval model based on the vegetables e-commerce ontology is presented in this paper, vegetables e-commerce ontology was constructed by gathering and the analyzing vegetables e-commerce domain information on the web. The vegetables e-commerce ontology is composed of some kinds of vegetable classes and hierarchy relationship of vegetables classes. In the process of information retrieval, domain ontology helps to index information and information inference. An ontology-based information retrieval model is implemented, and which has more functions than the keyword-based web information retrieval engines. The experiment results show that the recall ratio and the precision ratio of ontology-based information retrieval model are higher than that of the information retrieval engine based on keyword at a certain extent.

Impacts of agri-food e-commerce on traditional wholesale industry:Evidence from China

Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.

Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co.,Ltd. as an Example

Agriculture is the foundation of the national economy.The periodicity of agricultural product output and prices,the asymmetry of information between buyers and sellers,and the inherent characteristics of small scale,high cost,and low profit have caused slow sales,which greatly hurt the enthusiasm of farmers to develop production and endanger social stability.Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales.Research has shown that in the field of agricultural circulation,e-commerce has a significant effect on increasing the scale of agricultural trade.

Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model

At present,the development of e-commerce is slow for agricultural products in China. Taking agricultural workers as the research object,this paper analyzed factors influencing the implementation of e-commerce of agricultural products. Besides,from the enterprise status,market conditions,and groundings,with the aid of the GEM( Groundings-Enterprises-Markets) model,it evaluated the factors influencing the development of e-commerce of agricultural products. Then,using SPSS software,it analyzed factors and came up with improvement recommendations. The results show that 59% of the respondents are willing to conduct e-commerce,and the status of the enterprises,market conditions and groundings are main factors influencing the implementation of e-commerce of agricultural products. Therefore,it is required to increase industrial concentration,promote cooperation between small and medium-sized enterprises( SMEs),and strengthen infrastructure construction,so as to promote the development of e-commerce of agricultural products.

Impact of BRICS Trade Facilitation on China's Exports Using Cross-Border E-Commerce

With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.

Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement Learning

With the continuous development of artificial intelligence technology,its application field has gradually expanded.To further apply the deep reinforcement learning technology to the field of dynamic pricing,we build an intelligent dynamic pricing system,introduce the reinforcement learning technology related to dynamic pricing,and introduce existing research on the number of suppliers(single supplier and multiple suppliers),environmental models,and selection algorithms.A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation conditions.The first step is to analyze the pricing strategies of e-commerce platforms in mature markets,analyze the optimal pricing and profits of various enterprises under different strategy combinations,compare different market equilibriums and solve the Nash equilibrium.Then,assuming that all consumers are naive in the market,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.By comparing and analyzing the optimal pricing and total profit of each enterprise under different strategy combinations,the subgame refined Nash equilibrium is solved.Finally,assuming that the market includes all experienced consumers,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.

Research on Current Situation and Legal Regulation of Cosmetics Live Streaming E-commerce in China

Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.

Development mode of the E-commerce of eco-agriculture products in China

With the extensive use of the Internet and mobile technology, E-commerce in China has shown tremendous growth advantages and market potential, especially in promoting the access of eco-agriculture products. The E-commerce of agriculture products has shown diversification on the mainstay. "Three products, one indication"(pollution-free, green product, organic product, geographical indication) has becomes the primary character. Although the market of fresh products occupies a limited and meager profit, the blue sea effect has caused capital to enter into a large-scale development. It is very clearly shown after the analysis that the market of eco-agricultural E-commerce is vast and the expansionist policy for E-commerce environment is favorable. Meanwhile the required hardware and software of network in E-commerce are basically equipped with rapid development of service technology and strong driving force for innovation and development as well as an endless stream of new models and platforms. The whole phrase of development can be divided into five major stages. Through the analysis of five perspectives, such as platform, driver, participant, food supplier and Taobao, 16 types of agro-products E-commerce models and their different types of e-payment support systems are summarized, revealing the two major bottlenecks of development, namely the markets with limited share and low profit-making and the impact of cold chain services on E-commerce development. The thesis finally fortells the ten trends for the future development.

How Does E-Commerce Policy Affect Consumption Disparities of Rural Households?-Evidence from China

In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.

The Impact of E-Commerce Live Broadcasts on Consumers’Purchase Intention

E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.