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The micro-meso-macro architecture of a proposed collaborative emergent strategy for the hydrogen market
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作者 John Tranfield 《Clean Energy》 EI 2021年第4期634-643,共10页
In 2018,an intergovernmental climate-change panel concluded that,to maintain a global temperature increases of<1.5℃,net-zero greenhouse-gas emissions would be required by 2050.Since then,>110 countries have ple... In 2018,an intergovernmental climate-change panel concluded that,to maintain a global temperature increases of<1.5℃,net-zero greenhouse-gas emissions would be required by 2050.Since then,>110 countries have pledged net-zero carbon ambitions by 2050 and hydrogen has been identified at national levels as key to achieving this.Governments have pledged>US$70 billion to further advance hydrogen infrastructure and technology,with an additional investigation on>200 proposed hydrogen-based projects expecting completion before 2030,totalling a value of US$300 billion.Reaching these aggressive targets will require a disciplined cohesion of collaborative strategies to develop an integrated macro infrastructure system.This article discusses the current infancy of the hydrogen market,introduces and defines a new‘collaborative emergent strategy’based on the emergent strategy concept by Mintzberg and Waters,and links its developmental viability through a staged micro-meso-macro architecture.Successful strategic business case studies and current market opportunities across multiple industries are reviewed as they all vie for a strategic early market position. 展开更多
关键词 hydrogen and fuel cell HYDROGEN business business strategy emergent strategy PORTER collaborative emergent strategy energy and environment
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