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Discussion on the Expression of emotional appeal of consumer in Food Packaging Design
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作者 LU Chunchun LI Guang'an 《International English Education Research》 2016年第12期54-56,共3页
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir... As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer's emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy. 展开更多
关键词 emotional appeal Visual effect Consumer behavior The bidirectional Interaction
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