Significance of“Printing English”in the Curriculum Setting of Business English Majors(Publishing Direction)

With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.

The Ethical Choice of Business English Interpreters under Chesterman’s Model of Translation Ethics

This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiative.With the increasing demand for interpreters,the paper delves into the ongoing discussion about the role of AI in translation and its limitations,especially concerning cultural subtleties and ethical issues.It highlights the importance of human interpreters’cross-cultural understanding and the ethical principles that inform their work,such as the Ethics of Representation,Service,Communication,Norm-based Ethics,and Commitment.Moreover,the paper examines how these ethical models are applied in practical business situations,including business banquets,business negotiations,business talks and business visits,etc.,and investigates the cultural misunderstandings that may occur during these interactions.The study concludes that although AI provides efficiency and cost savings,human interpreters are essential for their capacity to handle the intricacies of cross-cultural communication with cultural awareness and ethical discernment.

Research and Practice of Flipped Classroom Teaching Mode of Integrated Business English Course Under MOOC Environment

As an online course-teaching mode,Massive Open Online Course(MOOC)has drawn great attention from both teachers and students.It is necessary to give full play to the advantages of MOOC resources and to enhance teachers’consciousness of“identity remodeling”in the process of Integrated Business English flipping classroom teaching.Combining the advantages of MOOC and flipped classroom teaching during before-,during-,and after-class will greatly help promote the overall quality of business English teaching in universities.

Error Analysis of English Pronunciation Acquisition by Chinese Non-English Majors

Chinese non-English majors are a large group of English learners.In the process of English pronunciation acquisition,issues such as incomplete phonological knowledge,transfer of mother tongue,and overgeneralization,lead to confusion of phonemes and stress,misunderstanding of syllable structure,and errors of assimilation,drop,and epenthesis.The accuracy of English pronunciation can only be improved by knowing both English and Chinese phonological systems,strengthening the teaching of English phonological knowledge,and adopting various phonological training activities.

Teaching Strategies in Business English Translation Based on Ecological Translation

This paper addresses the singularity of the teaching evaluation system and the limited practical teaching resources in business English translation.It proposes a diversified teaching evaluation system based on ecological translation,expands practical teaching resources,and emphasizes the importance of teaching cultural differences and strengthening ecological translation theory.This approach aims to innovate and optimize the teaching mode of business English translation,thereby improving the quality of teaching and promoting students’deep understanding and application skills of business English.Consequently,this strategy brings new opportunities for development in the field of business English education.

Teaching Research on Integrating Ideological and Political Elements into Business English Reading Courses

In the current situation of economic globalization and communalization with a shared future for mankind,it is crucial to cultivate outstanding composite talents who possess morality,literacy,patriotism,business knowledge,good cross-cultural communication skills,and teamwork spirit.This requires the Business English major to increase the reform of course ideology.This article will propose several innovative paths for the ideological and political education of Business English Reading courses based on the necessity of conducting ideological and political education in Business English majors and working together with colleagues to study.

The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

Unveiling the Pedagogical Potency of Quizlet:Enhancing Vocabulary Acquisition and Academic Performance Among Business English Major Students in China

The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis on the importance of vocabulary proficiency for English learners,especially those in English-related majors,this research aimed to understand the impact of Quizlet on vocabulary mastery and its connection to overall academic success.A one-academic-year longitudinal experiment was carried out involving two classes,utilizing quantitative methods for assessing vocabulary retention and academic progress.Improvement was seen in the final exam rankings and vocabulary retention rates in Quizlet-engaged classes.Hopefully,this study could provide valuable insights for educators,curriculum designers,and researchers,guiding the optimization of language acquisition strategies in the digital age.

Research on the Training Mode of Business English Majors in Higher Vocational Colleges under the Concept of Modern Apprenticeship

Based on the experience and lessons of modern apprenticeship in the UK,this paper analyzes the problems existing in the process of the training of business English majors in higher vocational colleges in China,and puts forward the“three identities in four phases”personnel training model which is suitable for the business English majors in higher vocational colleges in China.It provides a reference for the development of business English majors in relevant higher vocational colleges.

An Investigation on Business English Majors' Intercultural Communication Competence

Business English students are more engaged in business communication activities after graduation.Good interculturalcommunication competence is an essential condition for successful communication. Therefore, Business English students shouldnot only possess strong professional knowledge but also they should have qualified intercultural communication competence. Theauthor has investigated the current situation of intercultural communication competence of business English students and analyzedreasons, then put forward some feasible suggestions based on the findings. It is hoped that this survey will be helpful to similar research in the future.

An Investigation on Vocabulary Learning Strategies of Business English Majors

The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the questionnaires and interviews of junior Business English Majors to know the current real situation of business English vocabulary learning strategies used by business English Majors. After analyzing and discussing the problems which are reflected in the questionnaire and interview, the researcher puts forward some suggestions on vocabulary learning and teaching in Business English. The researcher hopes it is helpful for Business English Majors to learn Business English vocabulary.

On the Reconstruction of Teachers’Role of Business English Reading Classroom Teaching Based on Literature Circle

Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teachers are no longer the masters of the reading classroom,but the helpers,participants,and researchers in the process of students’reading.The reconstruction of teachers’role can promote the benign development of relationship not only between teachers and students,but also between students and students,inject new impetus and vitality into the classroom,and improve students’reading literacy.

Study on Freshmen’Metacognitive Knowledge of Business English-Majors in English Writing

Based on the investigation of freshmen’metacognitive knowledge of business English-majors in English writing,the results show that:(1)the metacognitive subject knowledge of business English freshmen is at the middle level,the metacognitive task knowledge is at a high level,the strategy of seeking teachers'help is at a high level,and the use of other strategies is at a middle or lower level;(2)There is no significant differences between high and low group learners in their views on Chinese writing level and in their strategies of seeking help from classmates;(3)Multiple regression analysis shows that the main factors affecting English writing achievement are the views on writing standard,the utilization of strategies in writing process and strategies of seeking help from teachers.

An Investigation of Intercultural Business Miscommunication of Business English Majors

In order to explore the reasons of miscommunication made by business English majors in intercultural business communication,one questionnaire was done by 100 subjects.The analyses of the results from the questionnaire suggest the main reason of miscommunication is lack of contextual awareness.So,to avoid such miscommunication is to increase contextual awareness.

Studies on English Vocabulary Learning Strategies of Three-year Business English Majors

Vocabulary learning strategies have been studied by a lot of scholars and teachers to a different extent on language learner of different levels.Little research has been done on three-year Business English majors.This study is intended to examine the vocabulary learning strategies applied by those students to their vocabulary learning during the course of English learning.This study is carried out in the form of doing a questionnaire among 117 three-year Business English majors.The collected data is analyzed in the computer by using the SPSS software.The result is that most of the students give up the concept and strategy of repetition and accept the concept of context and practicing.In addition,most of the students know how to make use of cognitive strategies to learn vocabulary.However,those students seldom employ metacognitive strategies and social/affective strategies to facilitate their vocabulary learning.In light of these,some recommendations have given to those students to help them learn more vocabulary by appropriately using the vocabulary learning strategies.

A Tentative Exploration into Business English Textbooks for English Majors

There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.

Needs Analysis of Non-English Majors Taking Business English as An Optional Course

The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course.

Research on the Effective Cultivation of Translation Competence in Higher Vocational Business English Majors Based on the PACTE

"Business English translation"is a specialized key course in higher vocational business English majors.The course objectives mainly enable the students to improve the business English translation competences.The thesis systemizes and concludes the effective cultivation of translation competence in higher vocational business English majors under the guidance of the subcompetences researches in the PACTE.

Post Adaptability of Graduates-A Case Study of Business English Majors from H University

In recent years,the number of graduates in employment has increased significantly because of a boom in the number of graduates along with the advancement of the Enrollment Expansion Plan of Colleges and Universities in China.The issues about career selection and graduate employment have been enthusiastically discussed in academic circles as these issues are constantly emphasized by all walks of life.However,academic researchers often neglect matters pertaining graduates when they are already holding positions.This study believes that being employed is not the end point,but a new start,which means that matters pertaining graduates after being employed should also be cared about.This study specifically focuses on the post adaptability of graduates after being employed.In this study,through questionnaires,a number of employed Business English majors from the graduating class of 2011 to 2016 at H university in Shaanxi Province were selected.After that,using the variables from The Fitness Subscale of Adolescent Mental Health Quality Questionnaire,the participants5 post adaptability was studied.

Oral English Autonomous Learning Ability of English Majors Under the Background of the Internet and Its Improvement

The Internet is an important means of communication for contemporary college students,especially those majoring in English,to acquire knowledge about information and improve their oral proficiency.However,research on the relevant oral English autonomous learning ability of English majors shows that the overall learning situation is not satisfying.Based on the development of the concept of autonomous learning,this article explores the current situation and existing problems in oral English autonomous learning of English majors under the context of the Internet,and proposes corresponding autonomous learning strategies for improving their oral English skill.