This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:...This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.展开更多
This paper talks about the translation of personal names from Chinese into English, which is complicated by different factors, including orthographic, phonetic, geographic and social ones. To translate personal names ...This paper talks about the translation of personal names from Chinese into English, which is complicated by different factors, including orthographic, phonetic, geographic and social ones. To translate personal names appropriately, a wide range of knowledge is required. Although translation machine is more often used nowadays, it cannot take place of person in the end. Several types of name translation will be talked about in this paper.展开更多
基金This work was supported by China Postdoctoral Science Foundation(2016M600276)the Humanities and Social Sciences Fund of the Ministry of Education(16YJC740038)+1 种基金the Humanities and Social Sciences Fund of Guangdong Province During the 13th-Year Plan(GD16YWW03)the National Social Science Fund of China(17CYY003).
文摘This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.
文摘This paper talks about the translation of personal names from Chinese into English, which is complicated by different factors, including orthographic, phonetic, geographic and social ones. To translate personal names appropriately, a wide range of knowledge is required. Although translation machine is more often used nowadays, it cannot take place of person in the end. Several types of name translation will be talked about in this paper.
