Brand communication by brand experience design of APP for hotel

In the era of experience economy, customers do not always focus on the functional attributes of goods or services, but pay more attention to experiences. Therefore, firms have to manage to offer their customers a unique, memorable and valuable experience actively in the process brand establishment. With the development of mobile Internet and the use of application （APP）, the brand communication among customers and providers has been strengthened. The research purpose is to help hotel marketers figure out how to implement brand communication with brand experience of APP for hotel. It is founded that sensory brand experience design and social brand experience all have positive influence on customer brand loyalty.

Design of Ecotourism Experience in Shennongjia

Ecotourism experience means that tourists obtain ecological enjoyment,ecological perception and ecological aesthetic taste through the senses and thinking activities in ecotourism activities.Shennongjia has excellent ecological environment,but lacks deep experience ecotourism products.Based on the principles of ecotourism experience design,the ecotourism experience theme,ecotourism experience product and ecotourism experience atmosphere of Shennongjia are designed.

A Brief Talk on Environmental Experience Graphic Design in the Construction of Characteristic Tourism From Signage Design

With the continuous development of the national economy and the improvement of the design industry,the wayfinding system has gradually been accepted and valued by the public,and the research on the wayfinding system of the public environment has become more and more in-depth.In recent years,the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment,forming a new visual system design concept,Environment Graphic Design.With the deepening of research,environmental graphic design has once again developed and deepened,studying the detailed experience of people in the environment and presenting it in the form of graphic design.That is,Experience Graphic Design.This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.

AIRCRAFT DESIGN EXPERIENCE

Some of the author's experiences of aircraft design are described in the present report, and it is hoped that they would be of some interest to the aircraft designers.

Experimental Design of Measuring Soil-Water Characteristic Curve of Unsaturated Soil Using Bayesian Approach

Soil-water characteristic curve (SWCC) is significant to estimate the site-specific unsaturated soil properties (such as unsaturated shear strength and coefficient of permeability) for geotechnical analyses involving unsaturated soils. Determining SWCC can be achieved by fitting data points obtained according to the prescribed experimental scheme, which is specified by the number of measuring points and their corresponding values of the control variable. The number of measuring points is limited since direct measurement of SWCC is often costly and time-consuming. Based on the limited number of measuring points, the estimated SWCC is unavoidably associated with uncertainties, which depends on measurement data obtained from the prescribed experimental scheme. Therefore, it is essential to plan the experimental scheme so as to reduce the uncertainty in the estimated SWCC. This study presented a Bayesian approach, called OBEDO, for probabilistic experimental design optimization of measuring SWCC based on the prior knowledge and information of testing apparatus. The uncertainty in estimated SWCC is quantified and the optimal experimental scheme with the maximum expected utility is determined by Subset Simulation optimization (SSO) in candidate experimental scheme space. The proposed approach is illustrated using an experimental design example given prior knowledge and the information of testing apparatus and is verified based on a set of real loess SWCC data, which were used to generate random experimental schemes to mimic the arbitrary arrangement of measuring points during SWCC testing in practice. Results show that the arbitrary arrangement of measuring points of SWCC testing is hardly superior to the optimal scheme obtained from OBEDO in terms of the expected utility. The proposed OBEDO approach provides a rational tool to optimize the arrangement of measuring points of SWCC test so as to obtain SWCC measurement data with relatively high expected utility for uncertainty reduction.

Preliminary Study on the Low Energy Ion Beam Mediated Parameters with Fractional Factorial Design Method

[Objective] The aim was to explore the biological effect of low energy ion beam mediated parameters with fractional factorial design method. [Method] The twin-embryos seed of autotetraploid rice DER10-04-01 was taken as the receptor material,and the Elymus dahuricus Turcz. was used as materials to provide DNA to carry out the ion beam mediated experiment. And the fractional factorial design method was used to study the parameters of low enery N＋ ion beam mediated foreign genes into rice. [Result] The implantation energy,dose,DNA concentrations and immersion time of DNA showed significant biological effects on the normal growth and development of DER10-04-01,in which the biological effects of implantation dose and DNA concentrations were relatively obvious. [Conclusion] The implantation energy,dose,DNA concentrations and immersion time of DNA were major factors showing important effects on the experimental result in ion beam mediated foreign genetic materials.

Device Robust-Design by Using Response Surface Methodology

Device robust-design is inherently a multiple-objective optimization problem.Using design of experiments (DoE) combined with response surface methodology (RSM) can satisfy the great incentive to reduce the number of technology CAD(TCAD) simulations that need to be performed.However,the errors of RSM models might be large enough to diminish the validity of the results for some nonlinear problems.To find the feasible design space,a new method with objectives-oriented design in generations that takes the errors of RSM model into account is presented.After the augment design of experiments in promising space according to the results of RSM model in current generation,the feasible space will be emerging as the model errors deceasing.The results on FIBMOS examples show that the methodology is efficient.

Cavitation Optimization for a Centrifugal Pump Impeller by Using Orthogonal Design of Experiment

Cavitation is one of the most important performance of centrifugal pumps. However, the current optimization works of centrifugal pump are mostly focusing on hydraulic efficiency only, which may result in poor cavitation performance. Therefore, it is necessary to find an appropriate solution to improve cavitation performance with acceptable efficiency. In this paper, to improve the cavitation performance of a centrifugal pump with a vaned diffuser, the influence of impeller geometric parameters on the cavitation of the pump is investigated using the orthogonal design of experiment （DOE） based on computational fluid dynamics. The impeller inlet diameter D1, inlet incidence angle Aft, and blade wrap angle ~0 are selected as the main impeller geometric parameters and the orthogonal experiment of L9（3＂3） is performed. Three-dimensional steady simulations for cavitation are conducted by using constant gas mass fraction model with second-order upwind, and the predicated cavitation performance is validated by laboratory experiment. The optimization results are obtained by the range analysis method to improve cavitation performance without obvious decreasing the efficiency of the centrifugal pump. The internal flow of the pump is analyzed in order to identify the flow behavior that can affect cavitation performance. The results show that D1 has the greatest influence on the pump cavitation and the final optimized impeller provides better flow distribution at blade leading edge. The final optimized impeller accomplishes better cavitation and hydraulic performance and the NPSHR decreases by 0.63m compared with the original one. The presented work supplies a feasible route in engineering practice to optimize a centrifugal pump impeller for better cavitation performance.

Study on solder joint reliability of ceramic ball grid array component based on design of experiment method

Four process parameters, pad diameter, stencil thickness, ball diameter and stand-off were chosen as four control factors. By using an L25 （5^6 ） orthogonal array the ceramic ball grid array （ CBGA ） solder joints which have 25 different combinations of process parameters were designed. The numerical models of all the 25 CBGA solder joints were developed using the Sugrace Evolver. Utilizing the sugrace coordinate exported from the 25 CBGA solder joints numerical models, the finite element analysis models were set up and the nonlinear finite element analysis of the CBGA solder joints under thermal cycles were pegrormed by ANSYS. The thermal fatigue life of CBGA solder joint was calculated using Coffin-Manson equation. Based on the calculated thermal fatigue life results, the range analysis and the variance analysis were pegrormed. The results show that the fatigue life of CBGA solder joint is affected by the pad diameter, the stencil thickness, the ball diameter and the stand-off in a descending order, the best combination of process parameters results in the longest fatigue life is 0.07 mm stand-off, 0.125 mm stencil thickness of, 0.85 mm ball diameter and 0. 89 mm pad diameter. With 95% confidence the pad diameter has a significant effect on the reliability of CBGA solder joints whereas the stand-off, the stencil thickness and the ball diameter have little effect on the reliability of CBGA solder joints.

Modeling Approach and Analysis of the Structural Parameters of an Inductively Coupled Plasma Etcher Based on a Regression Orthogonal Design

The geometry of an inductively coupled plasma （ICP） etcher is usually considered to be an important factor for determining both plasma and process uniformity over a large wafer. During the past few decades, these parameters were determined by the ＂trial and error＂ method, resulting in wastes of time and funds. In this paper, a new approach of regression orthogonal design with plasma simulation experiments is proposed to investigate the sensitivity of the structural parameters on the uniformity of plasma characteristics. The tool for simulating plasma is CFD-ACE＋, which is commercial multi-physical modeling software that has been proven to be accurate for plasma simulation. The simulated experimental results are analyzed to get a regression equation on three structural parameters. Through this equation, engineers can compute the uniformity of the electron number density rapidly without modeling by CFD-ACE＋. An optimization performed at the end produces good results.

DADOS:A Cloud-based Data-driven Design Optimization System

This paper presents a cloud-based data-driven design optimization system,named DADOS,to help engineers and researchers improve a design or product easily and efficiently.DADOS has nearly 30 key algorithms,including the design of experiments,surrogate models,model validation and selection,prediction,optimization,and sensitivity analysis.Moreover,it also includes an exclusive ensemble surrogate modeling technique,the extended hybrid adaptive function,which can make use of the advantages of each surrogate and eliminate the effort of selecting the appropriate individual surrogate.To improve ease of use,DADOS provides a user-friendly graphical user interface and employed flow-based programming so that users can conduct design optimization just by dragging,dropping,and connecting algorithm blocks into a workflow instead of writing massive code.In addition,DADOS allows users to visualize the results to gain more insights into the design problems,allows multi-person collaborating on a project at the same time,and supports multi-disciplinary optimization.This paper also details the architecture and the user interface of DADOS.Two examples were employed to demonstrate how to use DADOS to conduct data-driven design optimization.Since DADOS is a cloud-based system,anyone can access DADOS at www.dados.com.cn using their web browser without the need for installation or powerful hardware.

Input signal design to estimate interwell connectivities in mature fields from the capacitance-resistance model

Interwell connectivities are fundamental parameters required to manage waterfloods in oil reservoirs. Data-driven models, such as the capacitance-resistance model （CRM）, are fast tools to estimate these parameters from time-correlations of input （injection rates） and output （production rates） signals. Noise and structure of the input time-series impose limits on the information that can be extracted from a given data-set. This work uses the CRM to study general prescriptions for the design of input signals that enhance the information content of injection/production data in the estimation of well-to-well interactions. Numerical schemes and general features of the optimal input signal strategy are derived for this problem.

Optimization of DsbA Purification from Recombinant Escherichia coli Broth Using Box-Behnken Design Methodolog

Disulfide bond formation protein A （DsbA） is one of the important helper proteins for folding in protein synthesis in vivo. In this study, purification of recombinant DsbA was investigated by examining four important factors with Box-Behnken design method, a statistic-based design of experiments. The optimal operation conditions were obtained by adopting the effectiveness coefficient method on the multi-objective problem, which takes the protein recovery, purification efficiency and throughput of ion-exchange chromatography into account. After the optimization, protein recovery of 96.8% and purity higher than 95% DsbA was achieved, and the productivity was （377.9±1.7） mg soluble DsbA per liter broth. The purified protein was identified by peptide mass fingerprinting matching the record of gil2624856, a mutant of DsbA. The DsbA was preliminarily applied to the refolding of denatured lysozyme in vitro.

Application of Monte-Carlo statistical experiments in design of ocean engineering - Estimating the parameters, models and probabilities

Recently, some results have been acquired with the Monte- Carlo statistical experiments in the design of ocean en gineering. The results show that Monte-Carlo statistical experiments can be widely used in estimating the parameters of wave statistical distributions, checking the probability model of the long- term wave extreme value distribution under a typhoon condition and calculating the failure probability of the ocean platforms.

Optimization of mechanical properties using D-optimal factorial design of experiment: Electromagnetic stir casting process of A357-SiC nanocomposite

Electromagnetic stir casting process of A357-Si C nanocomposite was discussed using the D-optimal design of experiment(DODOE) method. As the main objective, nine random experiments obtained by DX-7 software were performed. By this method, A357-Si C nanocomposites with 0.5, 1.0 and 1.5 wt.% Si C were fabricated at three different frequencies(10, 35 and 60 Hz) in the experimental stage. The microstructural evolution was characterized by scanning electron and optical microscopes, and the mechanical properties were investigated using hardness and roomtemperature uniaxial tensile tests. The results showed that the homogeneous distribution of Si C nanoparticles leads to the microstructure evolution from dendritic to non-dendritic form and a reduction of size by 73.9%. Additionally, based on DODOE, F-values of 44.80 and 179.64 were achieved for yield stress(YS) and ultimate tensile strength(UTS), respectively, implying that the model is significant and the variables(Si C fraction and stirring frequency) were appropriately selected. The optimum values of the Si C fraction and stirring frequency were found to be 1.5 wt.% and 60 Hz, respectively. In this case, YS and UTS for A357-Si C nanocomposites were obtained to be 120 and 188 MPa(57.7% and 57.9 % increase compared with those of the as-cast sample), respectively.

Design of experiment study on hardness variations in friction stir welding of AM60 Mg alloy

Identification of process parameters,their effects and contributions to the outcomes of the system using experimental approach could be a daunting,time consuming,and costly course.Using proper statistical methods,i.e.,Taguchi method,could significantly reduce the number of required experiments and statistical significance of the parameter can be identified.Friction stir welding is one of those welding techniques with many parameters which have different effects on the quality of the welds.In friction stir welding the tool rotational speed(RPM)and transverse speed(mm/min)influence the strength(i.e.,hardness distribution)of the stirred zone.In this study,these two factors are investigated to determine the effect they will have on the hardness in the stirred zone of the friction stir welds and how the two factors are related to one another for as-cast magnesium alloy AM60 with nominal chemical composition of Mg-(5.5-6.5)Al-(0.24-0.6)Mn-0.22Zn-0.1Si.Experimental data was taken at three different tool rotational speeds and three different transverse speeds.The data obtained was then analyzed using a 32 factorial design to find the contribution of these parameters.It was determined that both tool rotational speed and transverse speed possess significant effects on the stir zone hardness.Also,the interactions between the two factors were statistically assessed.

Investigation of the optimum differential gear ratio for real driving cycles by experiment design and genetic algorithm

Experiment statistical method and genetic algorithms based optimization method are used to obtain the optimum differential gear ratio for heavy truck that provides best fuel consumption when changing the working condition that affects its torque and speed range. The aim of the study is to obtain the optimum differential gear ratio with fast and accurate optimization calculation without affecting drivability characteristics of the vehicle according to certain driving cycles that represent the new working conditions of the truck. The study is carried on a mining dump truck YT3621 with 9 for- ward shift manual transmission. Two loading conditions, no load and 40 t, and four on road real driving cycles have been discussed. The truck powertrain is modeled using GT-drive, and DOE -post processing tool of the GT-suite is used for DOE analysis and genetic algorithm optimization.

Computer modeling of high-pressure leaching process of nickel laterite by design of experiments and neural networks

Due to the complex chemical composition of nickel ores, the requests for the decrease of production costs, and the increase of nickel extraction in the existing depletion of high-grade sulfide ores around the world, computer modeling of nickel ore leaching process be- came a need and a challenge. In this paper, the design of experiments （DOE） theory was used to determine the optimal experimental design plan matrix based on the D optimality criterion. In the high-pressure sulfuric acid leaching （HPSAL） process for nickel laterite in ＂Rudjinci＂ ore in Serbia, the temperature, the sulfuric acid to ore ratio, the stirring speed, and the leaching time as the predictor variables, and the degree of nickel extraction as the response have been considered. To model the process, the multiple linear regression （MLR） and response surface method （RSM）, together with the two-level and four-factor full factorial central composite design （CCD） plan, were used. The proposed re- gression models have not been proven adequate. Therefore, the artificial neural network （ANN） approach with the same experimental plan was used in order to reduce operational costs, give a better modeling accuracy, and provide a more successful process optimization. The model is based on the multi-layer neural networks with the back-propagation （BP） learning algorithm and the bipolar sigmoid activation function.

Design of Calibration Experiments for Identification of Manipulator Elastostatic Parameters

The paper is devoted to the elastostatic calibration of industrial robots, which is used for precise machining of large-dimensional parts made of composite materials. In this technological process, the interaction between the robot and the workpiece causes essential elastic deflections of the manipulator components that should be compensated by the robot controller using relevant elastostatic model of this mechanism. To estimate parameters of this model, an advanced calibration technique is applied that is based on the non-linear experiment design theory, which is adopted for this particular application. In contrast to previous works, it is proposed a concept of the user-defined test-pose, which is used to evaluate the calibration experiments quality. In the frame of this concept, the related optimization problem is defined and numerical routines are developed, which allow generating optimal set of manipulator configurations and corresponding forces/torques for a given number of the calibration experiments. Some specific kinematic constraints are also taken into account, which insure feasibility of calibration experiments for the obtained configurations and allow avoiding collision between the robotic manipulator and the measurement equipment. The efficiency of the developed technique is illustrated by an application example that deals with elastostatic calibration of the serial manipulator used for robot-based machining.

Analyzing Laser-Welded NiTi-NiTi-Joints for Actuator Applications Using Design of Experiments

One promising joining method for NiTi-SMA （shape memory alloy）-components is laser welding. This joining technology bears huge potential regarding process automation and mechanical properties as well as durability, especially within the field of small- and medium-sized actuators. However, there is still need for research due to unsolved issues influencing the microstructure and thus effecting mechanical properties as well as SMA-characteristics of these joints. Therefore, the purpose of this paper is the evaluation of quality parameters of NiTi-NiTi-wire-joints. For this purpose, design of experiments with a fractional factorial design is used for the investigation, because of its high potential to decrease experimental effort. This paper provides a basis for future research in the field of SMA-actuators and joining.