This article focuses on farm-tourist hosts and who they are in terms of education and competence. Gender is a central variable in the analysis. The analysis is based on an on-line survey of 448 farm tourist businesses...This article focuses on farm-tourist hosts and who they are in terms of education and competence. Gender is a central variable in the analysis. The analysis is based on an on-line survey of 448 farm tourist businesses conducted in spring 2009. In addition, a sample of women and men hosts on 19 farm tourism enterprises is interviewed. Women are more likely to be managers of farm tourism businesses, and have higher levels of formal education than men. Men are more likely to have vocational education, local attachment and competence obtained by growing up on a farm. Level of education does not have any significant impact on turnover, profitability and expected profit. As the businesses are small-scale and developed from the farms＇ material resources, the competence required is the ability to transform the farm resources into a tourist product. This competence might be achieved not only through formal educational, but also through previous work experiences, courses, networks, advisory services and daily experience. Interviews show that the hosts refer to their vocational backgrounds as important and relevant, and they refer to their practically obtained competence rather than to their educational backgrounds.展开更多
Farming culture is the main part of Chinese outstanding traditional culture and also the important spiritual and cultural resources to construct the core values of the Chinese nation. In the new era, fully exploring a...Farming culture is the main part of Chinese outstanding traditional culture and also the important spiritual and cultural resources to construct the core values of the Chinese nation. In the new era, fully exploring and making full use of farming culture resources has important practical significance for the protection, inheritance and innovation of Chinese excellent traditional culture. The rapid development and successful brand shaping of Hani terrace tourism could provide experience for the exploration and utilization of farming culture tourism resources in other areas of China. Based on the analysis of development process of Hani terrace tourism as well as the successful experience of other regions for reference, ideas of developing farming culture tourism in the Dabie Mountains were proposed.展开更多
The origin of human civilization is based on agriculture and settlement,and the ancient villages preserved up to now can be rated as " museum and historical library of rural lifestyle and rural culture",whic...The origin of human civilization is based on agriculture and settlement,and the ancient villages preserved up to now can be rated as " museum and historical library of rural lifestyle and rural culture",which are of important historical and cultural value. Through the field survey of farming culture resources of ancient villages in Hongjiang City of Hunan Province,this article classifies and evaluates the farming culture and ancient village resources,and sets forth the following recommendations for the development of ancient village tourism: strengthening the product differentiation development; focusing on the cultivation and integration of resources; enhancing the village environmental remediation.展开更多
The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that ther...The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.展开更多
Suburban sightseeing farm has always been restrained by such problems as focusing on form and visual effect, low design level, poor depth, similarity with others, poor sustainability and so on. This paper proposed maj...Suburban sightseeing farm has always been restrained by such problems as focusing on form and visual effect, low design level, poor depth, similarity with others, poor sustainability and so on. This paper proposed major characteristics of sightseeing farm design based on core connotations of behavior-driven design from the perspective of cognitive psychology. Cases were taken to analyze the design techniques of sightseeing farm, and it was concluded that sightseeing farm design based on behavior-driven perspective should orient to performancebased, refi ned, individualized and participatory from the four perspectives of highlighting functions, deepening the details, stressing originality, and optimizing experience, in order to provide new thoughts for solving existing problems of current sightseeing farm design.展开更多
文摘This article focuses on farm-tourist hosts and who they are in terms of education and competence. Gender is a central variable in the analysis. The analysis is based on an on-line survey of 448 farm tourist businesses conducted in spring 2009. In addition, a sample of women and men hosts on 19 farm tourism enterprises is interviewed. Women are more likely to be managers of farm tourism businesses, and have higher levels of formal education than men. Men are more likely to have vocational education, local attachment and competence obtained by growing up on a farm. Level of education does not have any significant impact on turnover, profitability and expected profit. As the businesses are small-scale and developed from the farms＇ material resources, the competence required is the ability to transform the farm resources into a tourist product. This competence might be achieved not only through formal educational, but also through previous work experiences, courses, networks, advisory services and daily experience. Interviews show that the hosts refer to their vocational backgrounds as important and relevant, and they refer to their practically obtained competence rather than to their educational backgrounds.
基金Sponsored by Science and Technology Innovation Team Project of Huanggang Normal University(201614003)Key Project of Research Center for Tourism Economy and Culture in the Dabie Mountainsthe Key Research Base for Humanities and Social Sciences of Higher Education of Hubei Province
文摘Farming culture is the main part of Chinese outstanding traditional culture and also the important spiritual and cultural resources to construct the core values of the Chinese nation. In the new era, fully exploring and making full use of farming culture resources has important practical significance for the protection, inheritance and innovation of Chinese excellent traditional culture. The rapid development and successful brand shaping of Hani terrace tourism could provide experience for the exploration and utilization of farming culture tourism resources in other areas of China. Based on the analysis of development process of Hani terrace tourism as well as the successful experience of other regions for reference, ideas of developing farming culture tourism in the Dabie Mountains were proposed.
基金Supported by Hunan Provincial Civil Intangible Cultural Research Base Project(FWZZB2013-1)
文摘The origin of human civilization is based on agriculture and settlement,and the ancient villages preserved up to now can be rated as " museum and historical library of rural lifestyle and rural culture",which are of important historical and cultural value. Through the field survey of farming culture resources of ancient villages in Hongjiang City of Hunan Province,this article classifies and evaluates the farming culture and ancient village resources,and sets forth the following recommendations for the development of ancient village tourism: strengthening the product differentiation development; focusing on the cultivation and integration of resources; enhancing the village environmental remediation.
文摘The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.
文摘Suburban sightseeing farm has always been restrained by such problems as focusing on form and visual effect, low design level, poor depth, similarity with others, poor sustainability and so on. This paper proposed major characteristics of sightseeing farm design based on core connotations of behavior-driven design from the perspective of cognitive psychology. Cases were taken to analyze the design techniques of sightseeing farm, and it was concluded that sightseeing farm design based on behavior-driven perspective should orient to performancebased, refi ned, individualized and participatory from the four perspectives of highlighting functions, deepening the details, stressing originality, and optimizing experience, in order to provide new thoughts for solving existing problems of current sightseeing farm design.
