Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alli...Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.展开更多
Given the booming of internet usage in its domain, Chinese on-line shopping business is not growing proportionately. The absence of a market mechanism based on trust among suppliers and customers is to blame, although...Given the booming of internet usage in its domain, Chinese on-line shopping business is not growing proportionately. The absence of a market mechanism based on trust among suppliers and customers is to blame, although other factors as well holding the responsibility. Beginning with an introduction to the theory of ＂lemons＂, this paper reviews the status quo of trust in the Chinese cyber market, from the perspective of legislation, regulation and institution. It also prescribes several possible micro-solutions.展开更多
基金This work was supported by Natural science Foundation of China No. 70302017
文摘Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.
文摘Given the booming of internet usage in its domain, Chinese on-line shopping business is not growing proportionately. The absence of a market mechanism based on trust among suppliers and customers is to blame, although other factors as well holding the responsibility. Beginning with an introduction to the theory of ＂lemons＂, this paper reviews the status quo of trust in the Chinese cyber market, from the perspective of legislation, regulation and institution. It also prescribes several possible micro-solutions.
