Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, sche...Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, schema theory is employed to analyze the graphological, phonological, lexical, grammatical and discoursal features of the advertising language and the cognitive change they bring about among the audience, aiming at helping the consumers have a better understanding of advertisements and helping the designers produce better works.展开更多
In daily life, the author finds that even though reporting the same event, different newspapers employ different words,sentence structures and scale of style. In order to have a more detailed analysis of the distincti...In daily life, the author finds that even though reporting the same event, different newspapers employ different words,sentence structures and scale of style. In order to have a more detailed analysis of the distinctions between tabloids and broadsheets, the author gives an analysis from the three significant parts of newspapers, namely: headline, lead, and body. Through exemplifications and logical analysis, it is found that different newspapers adopt various styles, sentence structures, geography, and words so as to cater to readers of diverse tastes and preferences.展开更多
Charles Dickens is one of the greatest critical realist writers of the Victorian Age.In language,he is often compared with William Shakespeare for his adeptness with the vernacular and large vocabulary.Charles Dickens...Charles Dickens is one of the greatest critical realist writers of the Victorian Age.In language,he is often compared with William Shakespeare for his adeptness with the vernacular and large vocabulary.Charles Dickens achieved a recognizable place among English writers through the use of the stylistic features in his fictional language.Oliver Twist is the best representative of Charles Dickens’style,which makes it the most appropriate choice for the present stylistic study on Charles Dickens.No one who has ever read the dehumanizing workhouse scenes of Oliver Twist and the dark,criminal underworld life can forget them.This thesis attempts to investigate Oliver Twist through the approach of modern stylistics,particularly the theory of linguistic devia tion.This thesis consists of an introduction,the main body and a conclusion.The introduction offers a brief summary of the com ments on Charles Dickens and Chapter X of Oliver Twist,introduces the newly rising linguistic deviation theories,and brings about the theories on which this thesis settles.The main body explores the deviation effects produced from four aspects:lexical deviation,grammatical deviation,graphological deviation,and semantic deviation.It endeavors to show Dickens’manipulating language and the effects achieved through this manipulation.The conclusion mainly sums up the previous analysis,and reveals the theme of the novel,positive effect of linguistic deviation and significance of deviation application.展开更多
The language itself is experiencing delicate and endless changes with the development of the society. All changes and new things,brought by them,are most represented in mass media,including magazines,newspapers,TV,rad...The language itself is experiencing delicate and endless changes with the development of the society. All changes and new things,brought by them,are most represented in mass media,including magazines,newspapers,TV,radios and etc. In reality,many learners have found that news English from journalistic materials has its own unique features,which seemingly do not meet with general English principles. The more popular dailies use a chatty,slangy,up-to-the moment way of writing,the more bewildered feeling they giving the foreign reader. Therefore,it is necessary to know more about journalistic English. This paper simply presents an analysis of the stylistic features on journalistic English,Analyzing them through three levels: the graphological features,the lexical features,and the syntactic features.展开更多
This thesis has done discourse analysis of a news report by the name of"Gulf Coast is slammed by Rita but escapes the worst"from a kind of American newspaper"USA Today"at four levels:graphological,...This thesis has done discourse analysis of a news report by the name of"Gulf Coast is slammed by Rita but escapes the worst"from a kind of American newspaper"USA Today"at four levels:graphological,lexical,syntactic and semantic.Through the analysis,weknow that this news report is not the most important news,but it shows many features of news discourse:long sentences,short powerfulwords,informative lead,inverted pyramid body,etc.Such analysis may do help for our reading,understanding,composing or translatingnews report.展开更多
The imagism is a poetic movement that came out in the 20 th century. In the former period, the poets depend largely on semantic deviation to juxtapose absent and abstract images with readers'familiar and concrete ...The imagism is a poetic movement that came out in the 20 th century. In the former period, the poets depend largely on semantic deviation to juxtapose absent and abstract images with readers'familiar and concrete images. In the collision of the images, the readers may sense the beauty of the images and the poets'imagination."Jacobsen points out that the transition from the Modernism to post Modernism is a transition from metaphoric language to metonymic language."(Brooks, 2004) In the later imagist poems, the language becomes metonymic but the uses of metaphor dose not disappear in the poems. The later imagist poets depend on graphological deviation, using language symbols to present the images so as to make the readers feel a different beauty.展开更多
Corpus-based linguistic approach is one of the most used text studies. Nowadays, stylistic analysis has been adopted to shed new light on tourism English. The topic is to apply the language theory--the stylistic analy...Corpus-based linguistic approach is one of the most used text studies. Nowadays, stylistic analysis has been adopted to shed new light on tourism English. The topic is to apply the language theory--the stylistic analysis to the tourist text analysis, to discover the style essence of Tourist English Hypertext. The stylistic features include graphological analysis of Tourist English Hypertext, lexical features in hypertext, syntactical analysis of Tourist English Hypertext. It summarizes online Tourist English Hypertext information with some typical samples, with the methods of examples and analysis. It aims to offer an in-depth insight into the stylistic features of online tourism English texts, helping people to grasp the key points of the online information when they are browsing the information on the Internet. So this paper both enlarges the application of the stylistic analysis and presents summary for online tourist information.展开更多
文摘Advertising constitutes an indispensable part of modern life, promoting sales and channeling consumption. Furthermore, the daily conversation is also strongly influenced by advertising language. In this research, schema theory is employed to analyze the graphological, phonological, lexical, grammatical and discoursal features of the advertising language and the cognitive change they bring about among the audience, aiming at helping the consumers have a better understanding of advertisements and helping the designers produce better works.
文摘In daily life, the author finds that even though reporting the same event, different newspapers employ different words,sentence structures and scale of style. In order to have a more detailed analysis of the distinctions between tabloids and broadsheets, the author gives an analysis from the three significant parts of newspapers, namely: headline, lead, and body. Through exemplifications and logical analysis, it is found that different newspapers adopt various styles, sentence structures, geography, and words so as to cater to readers of diverse tastes and preferences.
文摘Charles Dickens is one of the greatest critical realist writers of the Victorian Age.In language,he is often compared with William Shakespeare for his adeptness with the vernacular and large vocabulary.Charles Dickens achieved a recognizable place among English writers through the use of the stylistic features in his fictional language.Oliver Twist is the best representative of Charles Dickens’style,which makes it the most appropriate choice for the present stylistic study on Charles Dickens.No one who has ever read the dehumanizing workhouse scenes of Oliver Twist and the dark,criminal underworld life can forget them.This thesis attempts to investigate Oliver Twist through the approach of modern stylistics,particularly the theory of linguistic devia tion.This thesis consists of an introduction,the main body and a conclusion.The introduction offers a brief summary of the com ments on Charles Dickens and Chapter X of Oliver Twist,introduces the newly rising linguistic deviation theories,and brings about the theories on which this thesis settles.The main body explores the deviation effects produced from four aspects:lexical deviation,grammatical deviation,graphological deviation,and semantic deviation.It endeavors to show Dickens’manipulating language and the effects achieved through this manipulation.The conclusion mainly sums up the previous analysis,and reveals the theme of the novel,positive effect of linguistic deviation and significance of deviation application.
文摘The language itself is experiencing delicate and endless changes with the development of the society. All changes and new things,brought by them,are most represented in mass media,including magazines,newspapers,TV,radios and etc. In reality,many learners have found that news English from journalistic materials has its own unique features,which seemingly do not meet with general English principles. The more popular dailies use a chatty,slangy,up-to-the moment way of writing,the more bewildered feeling they giving the foreign reader. Therefore,it is necessary to know more about journalistic English. This paper simply presents an analysis of the stylistic features on journalistic English,Analyzing them through three levels: the graphological features,the lexical features,and the syntactic features.
文摘This thesis has done discourse analysis of a news report by the name of"Gulf Coast is slammed by Rita but escapes the worst"from a kind of American newspaper"USA Today"at four levels:graphological,lexical,syntactic and semantic.Through the analysis,weknow that this news report is not the most important news,but it shows many features of news discourse:long sentences,short powerfulwords,informative lead,inverted pyramid body,etc.Such analysis may do help for our reading,understanding,composing or translatingnews report.
文摘The imagism is a poetic movement that came out in the 20 th century. In the former period, the poets depend largely on semantic deviation to juxtapose absent and abstract images with readers'familiar and concrete images. In the collision of the images, the readers may sense the beauty of the images and the poets'imagination."Jacobsen points out that the transition from the Modernism to post Modernism is a transition from metaphoric language to metonymic language."(Brooks, 2004) In the later imagist poems, the language becomes metonymic but the uses of metaphor dose not disappear in the poems. The later imagist poets depend on graphological deviation, using language symbols to present the images so as to make the readers feel a different beauty.
文摘Corpus-based linguistic approach is one of the most used text studies. Nowadays, stylistic analysis has been adopted to shed new light on tourism English. The topic is to apply the language theory--the stylistic analysis to the tourist text analysis, to discover the style essence of Tourist English Hypertext. The stylistic features include graphological analysis of Tourist English Hypertext, lexical features in hypertext, syntactical analysis of Tourist English Hypertext. It summarizes online Tourist English Hypertext information with some typical samples, with the methods of examples and analysis. It aims to offer an in-depth insight into the stylistic features of online tourism English texts, helping people to grasp the key points of the online information when they are browsing the information on the Internet. So this paper both enlarges the application of the stylistic analysis and presents summary for online tourist information.
