Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Marketing Management for Consumer Products in the Era of the Internet of Things

In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability to collect and share data from the user’s environment and, thus, their broad emergence will affect well-established concepts presented in the extant marketing literature. In order to provide a distinct contribution, we focus on customer relationship management, product life cycle management, as well as business model development and discuss implications of the enhanced capabilities of IoT products in these fields. By means of an extensive analysis of current developments in theory and practice, we systematically deduce ten research propositions. The paper concludes with a synthesis of findings and an outlook to promising directions for further research in IoT-oriented marketing management.

"Emperor's Power Far Away from the Countryside"and"Town in Charge of Village Affairs":The Extreme Grass-roots Management System is Not Conducive to the Healthy Development of the Countryside

This paper compares the two different rural management methods of"emperor’s power far away from the countryside"and"town in charge of village affairs",which shows that the extreme grass-roots management system is not conducive to rural development.This paper also points out that rural development needs to find a road of sustainable development in line with its own characteristics,which is the fundamental shortcut to change poverty and become rich for a long time.

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.

From Class to Market Benign Interaction ——Explore the Marketing Operation Mode of Class Management of Higher Vocational Students

In higher vocational colleges students' daily management is the most important and most headaches, school for the higher vocational school students daily management methods, to explore education brand management, improve the students' society, the market management idea, to build with love, tolerance, confidence of higher vocational students ideological soul support, awaken their self-esteem self-improvement habit, cultivate lofty career goals;It is helpful to strengthen the students' management and employment in vocational colleges to conform to the concept of educating people, and improve the quality of education of higher vocational colleges.

Relationship Marketing： Interactions and Management

Starting with the interactive factors of relationship, this paper analyzes the interactive feature of relationship marketing within the marketing framework. Based on the interactive model of relationship marketing, this paper puts forward suggestions concerning effective interactive management of relationship marketing from the organization.

Marketing Path of Enterprise Brand Management Under the New Economic Situation

Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.

动态环境下企业R&D-Marketing界面管理柔性化研究

本文基于柔性理论和环境的动态性探讨了R&D-Marketing界面管理中导入柔性的意义,分析了R&D-Marketing界面管理柔性的内涵及其能力构成,从R&D-Marketing界面管理的结构柔性、方法柔性、协调柔性、信息柔性、人才柔性、决策柔性、文化柔性、战略柔性等八个方面提出了构建R&D-Marketing界面管理柔性的十六个维度,并在此基础上,设计和分析了R&D-Marketing界面管理柔性的概念模型及其作用机制。

Research on the Tourism Marketing Strategy of the New Countryside——"Auspicious Four Seasons" in Wuhan City,China

On the basis of expounding connotation of "auspicious four seasons",the paper introduces related situations of spring peach blossom village,summer pomegranate blossom village,autumn osmanthus blossom village and winter plum blossom village,as well as major project and profit of "auspicious four seasons" new village tourism in Wuhan City.Development situations of "auspicious four seasons" new village tourism in Wuhan City are analyzed by using SWOT analysis.Among them,the strengths are analyzed from four aspects of geographical strengths,transportation superiority,rich natural resources and attached great importance by government,the weaknessses are illustrated from the five aspects of backward infrastructure construction,unsound governmental functions,needing improvement of service consciousness and service quality of villagers,shortage of publicity,insufficient input competence of tourism,the opportunities are analyzed from the two aspects of policy guarantee and tourism demand,the threats are analyzed from the two aspects of serious homogenization of tourism products and increasingly improved expected value of tourism products.Based on the analysis above,tourism marketing strategies of the new village-"auspicious four seasons" in Wuhan are put forward:First,strengthening publicity,it includes using network marketing strategies,enhancing traditional marketing publicity,strengthening festival tourism publicity and intensifying celebrity charm;Second,launching various new village tourism projects,it includes vigorously extending picking and exhibition tourism of fruits and vegetables,launching rural education tourism,launching flowers and plants cultural tourism and wedding celebration tourism,launching leisure tourism for old people and building learning base of new village construction;Third,exerting resource superiority of Han River water area,developing aquatic tourism projects,it mainly includes developing pleasure-boat of different types and grades,strengthening construction of waterfront accessible space and enhancing connection and cooperation with travel agencies.

Implications of E-banking in Entrepreneurial Marketing --.Case From Albania

The goal of this article is to determine the spread and use of e-banking technology in Albanian banks, to see the help and advantages that this service provides to the banks and to the customers, and of course to determine if our banking system is actually in the Internet era. In the last decade we notice that banks pay a growing attention to their marketing services and in particular to the use of the latest technologies for their promotions. The use of the lnternet has influenced in the fact that customers now are closer to their banks, their number has increased, and of course through the Internet we have a more efficient exchange of products and services. A questionnaire was developed to help us understand the internet banking acceptance in Albania and other issues related to it. The questionnaire survey was conducted on 9 banks operating in Albania and from the evaluation of the collected data results that all banks that underwent questionnaire, have a separate marketing department. So marketing has an important role in the banking business. The importance of marketing rose by increased interbank competition in recent years. Crisis and economic and financial difficulties have shown that banks, which face these difficult periods, have been those which had not only a healthy bank policy, but also a strong commercial policy. These things depend on many factors, among which we can mention： the tradition, which has taught people to trust ＂their financial secrets＂ only to someone who exercises the profession of banker; the cultural and infrastructural level of development of the population, which gives approval and insures the continuousness of any discovery or development in various fields; the ability of this kind of banking to be successful, that is and remains the basis on which to establish a trustful cooperation relationship of any kind. Strong policies to e-marketing have targeted to increase the percentage of elements such as banking and credit granting. E-banking also consists of counseling online with a bank employee or financial advisor. This kind of service is not only effective for the client, who saves his time, but also more economical for the bank, which reduces its costs in human resources （an adviser to the window only deals with a client, while he can handle online more than two credit cases simultaneously, so we decrease the number of employees in general）. With its low-cost structure, direct consumer marketing and innovative services, the internet is going to present a real challenge to traditional forms of banking. E-banking is seen from the banks as an opportunity to create competitive advantage over its competitors. It offers a great deal of advantages both to the banks and to the customers. Clients are becoming more and more demanding and they are expecting even higher levels of service from their banks.

Marketing and Financial Aspects With Microcredit and Turkey Sample

The main targets set for economic growth in the World Bank＇s 1990 report is to provide a permanent and sustainable poverty eradication strategies on the development. Used for this purpose today, the most effective strategy comes at the beginning of micro-credit system. Microcredit, in particular in the area of the individuals, and its opportunities to increase the credit to the users of the production process and ensure active participation in the society starting from the women＇s economic initiatives, but it cannot be considered as a micro-economic factors in the economy to facilitate an effective financial mechanism. Many studies in the literature have revealed that women＇s contribution to family income of households in poverty has created an important support. In addition, micro-credit system encourages women to create their own jobs, as the GNP （Gross National Product） of the countries contribution to increase employment opportunities. There are opinions arguing that, making use of the contact with communities in the potential female workforce satisfactory for women to create job opportunities to gain income is able to provide initial capital to the existing banking system, because in many countries＇ negative socio-cultural conditions, competing with men is much difficult. Micro-credit system, in the respect of changing countries socio-cultural and socio-economic structures is an important contribution. Microfinance occurred in recent years by rapid developments in Turkey since 2000, progress has been very professional. Our work in the field of micro-finance started operations in 2002, the Evaluation of Women＇s Work Association of Business Economics and the Grameen Bank realized Maya model adapted for Waste Prevention Foundation of Turkey should apply micro-finance. Micro-finance practices in the world and Turkey also compared practices. Turkey＇s application of micro-finance in banks＇ credit policies that support marketing activities related to marketing and sales strategies was examined by size. Also, emerging areas in Turkey, especially in the south-east region, the application of micro-finance loans contributed to the development of this geographical area were assessed. Studies of marketing and financial aspects of micro-finance were examined, the economic dimension of these practices by the country＇s social, cultural, political development has also been found to contribute significantly.

Financial Derivatives Market and Storage Management

It’s known to all that under ideal condition the s to rage cost is kept in lower level when storage management be arranged by Economic Order Quantity(EOQ).Does this mean that any companies should set up their own storing system in proportion to the scale of the commodities’ producing or sell ing Furthermore, even if they manage storage in EOQ, because of different oper ation scale, geographical condition or ability borrowing money from financial ma rket, different companies pay unequal cost in storing the same commodity.In thi s paper, except for supplying commodities from our own storage system, the autho rs have analyzed other two supplying ways without whole storage system, they are forward contracts and futures contracts.The authors have discussed variable su pply cost for above different supply measures.According to the cost of each sup ply way, the managers can choose the most economical way in supplying the commod ity and predict the price of futures from storage management arranged by EOQ.Th e summary content is as follow: 1. The comparing of supply cost between forward contracts and storing system a rranged by EOQ. (1) The supply cost from forward contracts (2) The supply cost from storage system arranged by Economic Order Quantity (3) The application example for comparing cost in different supply way 2.The comparing of supply cost between futures going physical and storing syst em arranged by Economic Order Quantity. (1) The supply cost from futures going physical (2) The correlation between futures contracts and storage management arranged b y EOQ (3) The application example for comparing cost in different supply way 3.How does storing system of scale economic affect the price of forward and fu tures contracts (1) How does the price of forward and futures contracts fluctuate (2) How do we calculate the price of a commodity at future point from the cost of scale economic storing (3) How do we operate efficiently in derivatives market by using the cost of sc ale economic storing (4) The application example for analyzing the price of futures 4.The correlation among storage managementforward contracts and futures mark et.

Congestion Management Strategies of Real-Time Market

The high penetration of distributed energy resources (DERs) will significantly challenge the power system operation and control due to their stochastic, intermittent, and fluctuation characteristics. This enhances the difficulty of congestion management of power systems in cross-border electricity market among different regions. For handling this, the Real-Time Market is proposed for balancing capacity trading against congestions. Several strategies for Real-Time Market dealing with congestions are proposed. The strategy of two-stage crossborder markets in Day-ahead, Intra-day and Real Time Market are introduced with the congestion constraints complied. Pre-Contingency strategy is proposed as the advance preparation for the future congestion, and In-Day redispatch is used for regulation. Accordingly, the requirements on facilities considering telemetry and remote control in a fast manner are discussed at last.

Urban Water Supply Industry Marketization of China in View of Public Water Service and Water Resource Management

Started with the discussions on the value orientation of urban water supply industry marketization,the article points out that the current urban water supply industry marketization reform is inconsistent with the goal of public water service equalization to some extent.The article also analyzes the problems emerged in urban water supply industry marketization reform and various rea-sons in view of efficiency and fairness.An efficiency and fairness oriented management model is built in this article to illustrate how the government should conciliate interests of various communities involved in the process of marketization reform of the urban water supply industry so as to actualize the coordination of efficiency and fairness.At the end,an assumption on urban water price is put forward to help achieve the public water service equalization.

Management of Solid Waste in a Market： Case Study of Bodija Market, Ibadan, Nigeria

Solid waste management in developing countries has assumed the scale of a major social and environmental challenge. However, many developing countries such as Nigeria have a chronic solid waste management problem. Poorly managed solid waste in market has resulted in health hazards and environmental disaster due to contamination by vermin. This paper studies the management of solid waste in Bodija market, Ibadan, Nigeria. The study adopted a quantitative approach, employing waste composition analysis of samples from the case study area, and questionnaire survey as key methods for data generation. Analysis of result reveals poor collection practise in the market with 6.7% respondents practicing open burning of refuse. However, high rate of waste generation in the market, inconsistency and inefficiency of the private collection agents and lack of funds on the part of the waste management authority has led to this practise. In the next two decades, a total volume of 282,000 m3 of landfill site would be needed for solid waste disposal in the market. The sanitary landfill technique has the potential to reduce environmental health problems created by the existing disposal methods. Hence, cost recovery practises and reconstruction of management capacity are recommended as solutions to the problem.

Marketing in the Function of Promotion of Tourism and Hunting Tourism Potentials in Rural Regions

This paper presents the importance of the development of Serbian rural regions, and analyzes their marketing management potentials. Thus the paper aims to examine rural tourism and hunting tourism in particular in order to evaluate their development as a lucrative type of investment, while considering the including promotional activities. Certain disadvantages and problems that Serbian hunting tourism has been facing as well as the directions for their solution are addressed in the paper.

Construction economic cost management under the market economy

Currently, how to further improve and perfect construction economic cost management,minimizing construction economic management cost and construction investment of the enterprise have become the important content for the daily management of construction enterprise managers. This article focuses on the construction economy under the conditions of market economy cost management, analyses related concepts and existing questions, and proposes targeted recommendations of the problem.

Market value management＇s effects on listed companies

The reformation of equity-split on April 29th, 2005, has promoted market value management and created the necessary conditions for market value management. With the purpose of stabilizing and enhancing corporate market value and realizing stockholders＇ wealth maximization, the market value management becomes especially important for all listed companies. This paper begins with the general introduction of market value management including its definition, contents and performance evaluation systems, appraises the best 10 market value management listed companies during 2007-2008. Then analyzes the benefits of the market value management on the Guizhou Maotai which has gained great achievements on market value management, and finally draw conclusions about market value management＇s general effects on listed companies.

Mechanisms for the Application of Health Services Marketing Policies in Algeria

In this paper, we tried to give health services marketing mix and raise patients＇ interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients＇ needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.

Research on the Marketing Strategy of Training Institutions of Guangxi Dongfang Yixue Education Group

The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers through PDCA theory;(3)through personal information survey,to compare parents’satisfaction with the marketing strategy of Guangxi Dongfang Yixue Education Group training institution;(4)through the investigation of teachers’work situation among the parents of the third year of junior high school and the third year of senior high school,the teachers who use PDCA theory in the training institutions of Guangxi Dongfang Yixue Education Group will be compared;(5)to provide guidelines for developing marketing strategies.On the basis of a large number of relevant literature,this paper investigates the factors that affect the marketing strategy of training institutions of Guangxi Dongfang Yixue education group,determines the objectives,constructs a model,and puts forward assumptions.Finally,descriptive statistical analysis,hypothesis test analysis and inferential statistical analysis are carried out through SPSS software.The study found that K9 and K12 parents have no differences in 7PS marketing strategies in terms of gender,age,education and income,and there are certain differences in their careers.K9 and k12 teachers have certain differences in the PDCA management system in terms of working hours,teaching ability and expression ability,but there are no differences in professional titles and education levels.