As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virg...As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virgin mother”role.Howev⁃er,from the perspective of feminist semiotic theory,we found that although creating a new woman different from the one defined by the common standard,Bernard Shaw still didn’t break the chain of portraying a“sign woman”-“the virgin mother”controlled by the patriarchal prejudice from male gaze.In addition,Candida becomes an object portrayed through two men characters and she be⁃comes the means to expose the developing of man character rather than the subject in the play.And Shaw’s limited feminism is al⁃so reflected in his other plays.Therefore,Bernard Shaw is an incomplete feminist.展开更多
随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符...随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符号传播与再情境化理论,采用文本计量学与网络民族志相结合的研究方法。这一跨学科视角的研究系统分析了文化符号的再语境化过程。研究表明国产游戏文化输出是一个复杂、非线性的本地化过程,涉及语言翻译、文化符号再情境化及技术创新的多维互动。此分析超越了单一翻译或技术视角,转向动态、多维互动的研究路径,为游戏产业文化出海提供了理论依据和实践指导。展开更多
文摘As an advocate for feminism,George Bernard Shaw,to awaken especially women to their subordinate and captivated posi⁃tion and opportunity for being New woman,wrote Candida in a time when women were stuck into“the virgin mother”role.Howev⁃er,from the perspective of feminist semiotic theory,we found that although creating a new woman different from the one defined by the common standard,Bernard Shaw still didn’t break the chain of portraying a“sign woman”-“the virgin mother”controlled by the patriarchal prejudice from male gaze.In addition,Candida becomes an object portrayed through two men characters and she be⁃comes the means to expose the developing of man character rather than the subject in the play.And Shaw’s limited feminism is al⁃so reflected in his other plays.Therefore,Bernard Shaw is an incomplete feminist.
文摘随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符号传播与再情境化理论,采用文本计量学与网络民族志相结合的研究方法。这一跨学科视角的研究系统分析了文化符号的再语境化过程。研究表明国产游戏文化输出是一个复杂、非线性的本地化过程,涉及语言翻译、文化符号再情境化及技术创新的多维互动。此分析超越了单一翻译或技术视角,转向动态、多维互动的研究路径,为游戏产业文化出海提供了理论依据和实践指导。
