Challenges and Possibilities for the Household Medicine Lease （HML） System Viewed in Light of CRM： HML-Based Everyday Self-Medication in Ubiquitous Network Society

Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.

Examining the Relations between Language and Society through a Small Window

Language and society are so closely intertwined.From the sociolinguistic perspective,language not only has denotation functions,but also has a function of signaling the speakers' social and personal backgrounds.Personal names,as a kind of language use,although vary from country to country and from times to times,they still signal something about people's social identities.Chinese names have very rich connotation.Chinese naming system is a mirror of Chinese society and culture,and personal names have revealed a lot of time features.This study is to examine the change in the choice of words for Chinese given names during the time period of 1940s to the current from the sociolinguistic perspective.It focuses to explore the relations between the change of language use in personal names and the change of society,as well as on the influence of social ideology on the choice of Chinese given names.

The coordinated development of China’s inland water transport

The coordinated development is the core of sustainable development and the hot issue of international research.Inland water transport(IWT) is an important part of the water resources exploiting system and comprehensive transport system under socio-economic context of river basin,and also the country's sustainable development priorities to achieve resource-conserving and environment-friendly strategy.Based on the coordinated development content,the paper combined Germany's successful development experience,explored the elements and problem of the coordinated development of IWT system of China's national economic strategy and basin economy,water resourse system,comprehensive transport system,and system itself,and their countermeasures and suggestions,in order to facilitate rapid and coordinated development of China's inland water transport.