Language communication is the key of the ideological- political education. By using the field investigation method and grounded theory approach, the study analyzes the current situation and main reasons. Discourse dif...Language communication is the key of the ideological- political education. By using the field investigation method and grounded theory approach, the study analyzes the current situation and main reasons. Discourse differences in ideological-political education of universities are revealing " significance crisis ", acceptance obstacles and channel retardation. One reason is the necessary vitality in the content of discourses between the system and the real world during the ideological-political education. The second reason is because of lacking effective interaction in discourse. The third reason is the lack of the systematic intercourse and the fusion value between the discourse-communicating channel and the message delivery of the audience expeetations. The results show that it is vital to achieve an organic unity between the academic discourse and the practical words in the ideological-poEtical education.展开更多
文摘Language communication is the key of the ideological- political education. By using the field investigation method and grounded theory approach, the study analyzes the current situation and main reasons. Discourse differences in ideological-political education of universities are revealing " significance crisis ", acceptance obstacles and channel retardation. One reason is the necessary vitality in the content of discourses between the system and the real world during the ideological-political education. The second reason is because of lacking effective interaction in discourse. The third reason is the lack of the systematic intercourse and the fusion value between the discourse-communicating channel and the message delivery of the audience expeetations. The results show that it is vital to achieve an organic unity between the academic discourse and the practical words in the ideological-poEtical education.