Analysis and Guiding Strategy of Female College Students' Behaviors in the Webcast

With the rise of live webcasts,the phenomenon of female college students'live webcasts is worthy of attention.According to the present situation,female college students'behaviors of the live webcast are different because of the difference in subject attributes,and they have higher cognition degrees due to the effect of advertisement implantation.Thanks to the convenient means of live broadcast,the diversity of the motive of live broadcast,and the multi-dimensional content,they have higher participation.There are many hidden dangers because of weak supervision and management.The main problems are as follows:the content has a vulgar tendency,public opinion has out-of-control risk,competition has hidden violence,supervision has a“Vacuum zone”.To strengthen the education and guidance of female college students'live webcast behaviors,we should adhere to the valuable guidance and set up the correct network values.Meanwhile,we also need to strengthen the guidance of public opinions,purify the field of live broadcast public opinion,and improve media literacy to establish an excellent concept of network security,strengthen network supervision,and build a perfect system of live broadcast rules.