Tropical Leisure Agro-tourism in the Context of Constructing International Tourism Island in Hainan

The construction of Hainan International Tourism Island creates a promising prospect for the development of its tropical leisure agro-tourism, and the latter will contribute a lot to the former in the fields of economy, ecology and culture. The present situation and development prospects of tropical leisure agro-tourism in the context of constructing International Tourism Island in Hainan are introduced in this study, SWOT analysis of tropical leisure agro-tourism in Hainan is conducted, causes of imperfect tropical leisure agro-tourism in Hainan Island are elaborated such as insufficient understanding and investment, fragile infrastructure and lack of overall tourism planning despite its abundant tropical agricultural resources, marine resources, forest resources and ecological resources as well as convenient transportation. Combining with the opportunities and challenges in developing tourism industry, targeted strategies are proposed for promoting the tropical leisure agro-tourism, that is, enhancing understanding about leisure agro-tourism; determining the target and orientation of tourism planning through basic classification, properly defining functional divisions and spatial layout; improving relevant laws and regulations about tourism industry; attaching more importance in attracting alien investment; fully developing the tropical, marine, green and ecological features of tropical leisure agro-tourism in Hainan Island; cultivating resources, scenic spots and products of different types respectively in tourism development, especially culturing typical products; protecting ecological environment, implementing sustainable development of tourism industry; making innovations in marketing, accurately subdividing tourism market.

Investigation and Analysis of Natural Environment in Hainan International Tourism Island

Investigation and analysis of natural tourism environment is the foundation and premise of tourism planning,development and management.Through investigating,classifying and evaluating natural tourism resources in Hainan according to the Classification,Investigation and Evaluation of Tourism Resources(GB/T18972-2003),it was found that there are 4 principal categories,6 sub-categories and 61 basic types of natural tourism resources,accounting for 100%,94.1% and 85.9% of the national total respectively.There are 335 natural tourism resource units in Hainan,47 of them are superfine ones accounting for 14.0% of the total,225 excellent ones accounting for 67.2% of the total,48 common ones accounting for 14.3% of the total,62 of them without acquiring any grade,that is,18.5% of the total.Most of these resources are located in the mountainous areas in the central island,eastern coastal areas and Sanya City.Meanwhile,through collecting and sorting out the environmental quality bulletins and statistics of Hainan in recent 5 years,quality changes of its natural tourism environment have been analyzed,and it was found that the quality of water,air and sound on the whole in this island is fine,but a few study cities(towns) are suffering from serious noise pollution.Thus,besides enjoying its generally excellent ecological environment,Hainan Island is still faced with serious challenges.

Discussion of Construction of Hainan International Tourism Island and Psychological Health of Tourism Area Residents

In the ongoing construction of an international tourism island in Hainan, China, the research on the mental health of the residents in the tourism destination is one of the main contents of the research on tourism development. Tourism area is the cell of Hainan International Tourism Island. The mental health service of the residents in the tourism area is an important part of the health work construction of the international tourism island and the basic way to realize the health care for everyone. Nowadays, people’s demand for mental health services is far greater than the current supply. In view of the current situation of the limited mental health services provided, we put forward higher requirements and directions for the future development of mental health services in tourist areas. It is planned to carry out the first large-scale publicity and education on mental health of residents in Hainan tourism area in China, and evaluate the effect;carry out a large-scale investigation on mental health of residents in the tourism area, and carry out professional intervention and treatment for patients with mental diseases. Finally, the mental health service network and service institutions covering the tourism areas of Hainan Province were established to provide scientific support for the harmonious and healthy development of the international tourism island in Hainan Province.

A research on the Sports Tourism Special Project In Hainan International Tourism Island

At the background of the constrictions of international tourist island, this paper applies the methods of literature review, the interview, in-site investigation to analyze the current development of the sports tourism in Hainan with a benchmark of the construction plan of the Hainan international tourist island and the combination of the world's four famous tourism Islanders. It makes a planning assumption of the development of the sports tourism in accordance with the characteristics of sports tourism resources in Hainan. The tourism resources in Hainan are rich and unique. It aims to set up the development planning guidelines and objectives of sports tourism in Hainan, to clarify the spatial layout of resources, the distribution of different sports tourism zones and the tourism routes, to propose the project plans of the sports tourism in Hainan with a combination of the construction of international tourism island, to establish a sports tourism industry in cooperation with large enterprises in a new concept of society development. The sports tourism development project makes a combination among the tourism products, tourism program and tourist routes. It strengthens the cooperation in different bureaus in the sports and tourism management, to accelerate the construction and sport tourism personnel training, to standardized the management, other safeguards and construct the camp for self-driving tourists, the motel , the auto theater and launch the Hainan Card to increase the "migratory birds" economic and promote the development of the tourism in Xisha Island, Nansha Island.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

Development of Leisure Agriculture in Hainan

Through in-depth analysis, this paper proposed development planning of leisure agriculture in Hainan. The layout included orderly development and overal planning, connection of three expressways and middle area for recreation and the rest for sightseeing; the site selection should develop depending on central cities, relying on major projects and famous mountains or landscapes; the connotation in-volved exploitation of farming culture, presenting national customs of indigenous people, highlights given to island and coasts and emphasizing tropic agriculture. What＇s more, the suggestions were proposed to advance leisure agriculture of Hainan, including to formulate scientific planning to lead leisure agriculture develop-ment, to give policy supports and enterprise management, to improve promotion and broadening market and to enhance education and improve industry quality. On basis of lots of data and examples, the research enriched the content of leisure agricul-ture in Hainan, which is conductive to development of Hainan leisure agriculture, and of significance for construction of leisure agriculture sites and supports of the agriculture by government.

基于SWOT分析的三亚蜜月旅游市场开发策略研究

文章结合海南建设国际旅游岛大背景,采用SWOT分析方法,对三亚开发蜜月旅游市场的优势、劣势、机遇和威胁进行了系统分析,并针对性地提出了其发展策略。

海岛度假旅游地重游者动机及其市场细分研究——以海南国际旅游岛为例

本文以海南国际旅游岛为研究对象,通过抽样调查获得基础数据。通过因子分析,发现重游者的重游动机有场所依恋、私人事务、差旅活动、寻求新奇和满意经历等5个;基于聚类分析,将其划分为场所依恋型、私人事务型、寻求新奇型和差旅活动型等4种类型。各类型重游者在人口学特征、行为特征以及部分历时行为特征上存在显著的差异。场所依恋型与私人事务型重游者在期望比和各时段重游意愿上均显著高于寻求新奇型和差旅活动型;场所依恋型的总体满意度也显著高于寻求新奇型和差旅活动型。相比其上次到访,各类型重游者在人均和六要素花费、停留时间以及总体满意度方面均显著增高或持平,增幅差异仅体现在购物一项中,各类型重游者对海南国际旅游岛的直接经济价值均是历时向好的。本文还探讨了重游者的市场细分问题。

国际旅游岛建设与海南文化旅游发展

文化是国际旅游岛建设的核心,发展文化旅游是海南建设国际旅游岛的需要。虽然海南拥有丰富而颇具地方特色的文化旅游资源,但海南旅游文化品位并不高。本文分析了海南文化旅游的资源类型、海南文化旅游存在的问题以及海南文化旅游资源开发的重点,最后提出了海南文化旅游的开发思路与构想。

旅游开发背景下世居少数民族社区边缘化——海南三亚六盘黎族安置区案例

本文运用深度访谈、参与式观察等质性研究方法研究发现,少数民族社区参与旅游发展的意识和能力并不是与生俱来的,而是受到社区传统文化、就业心理、受教育程度等因素的影响和制约。案例社区相对保守的就业心理和落后的受教育水平是其在旅游大开发进程中日益边缘化的重要原因。在没有外来制度干预下,社区就业心理转变和就业能力提高都将是一个缓慢的过程,案例社区在旅游大开发过程中日益边缘化的趋势难以改变。"国际旅游岛"发展战略的实施将对海南少数民族社区带来更大的压力和挑战,需要转变过往以"度假酒店+地产+高尔夫"的飞地旅游发展模式,政府应积极引导和扶持以本地少数民族为主体的社区旅游项目,为少数民族社区提供必要的政策支持、技术援助和利益保障机制,使作为利益攸关方的东道社区能够有效获得旅游发展带来的利益。

夏威夷对海南国际旅游岛可持续发展的启示

海南素有"东方夏威夷"之美誉,值此国际旅游岛建设之际,借鉴夏威夷旅游业开发的成功经验将有事半功倍之效。文章将夏威夷可持续发展的经验系统地归纳为六大要素构成的"飞机式模型":"政府与市场的中间道路"为机头,是旅游目的地发展的动力源;"可持续发展原则"是尾翼,起平衡作用;"保护本土文化"和"让当地人受益"为飞机主体,是旅游发展的根基;"创新"以及"基于数据的科学决策"是飞机的两翼,为旅游目的地长期发展提供上升的力量。文章重点归纳夏威夷在六大领域的主要工作,并分析了海南的差距以及对其今后发展的启示。

国际旅游岛视角下的海南农垦热带农业生态旅游开发研究

国际旅游岛建设是海南科学发展的战略选择。文章阐述海南国际旅游岛的理论变迁;基于海南国际旅游岛的建设背景,分析海南农垦发展热带农业生态旅游的现状;提出海南农垦热带农业生态旅游资源的开发模式。

国际旅游岛背景下海南旅游扶贫策略研究

随着旅游业被确定为我国国民经济新的增长点,旅游扶贫在各地得到了重点发展,国家也启动了国家旅游扶贫试点试验区工程,宁夏六盘山国家生态旅游扶贫试验区作为首个国家级试点已经取得了良好的效果。然而,海南旅游扶贫工程一直处于近乎空白状态,在一定程度上加剧了海南东西区域旅游发展的不平衡日益加剧。文章分析了在国际旅游岛背景下加强海南旅游扶贫工作的必要性,并针对当前海南旅游发展的不平衡现象,提出旅游扶贫运营管理机制的创新途径。

海南国际旅游岛发展房车旅游的对策探析

从分析房车旅游概念和特征入手,结合国内外房车旅游发展现状,运用SWOT分析法对海南房车旅游业的发展进行了分析。在此基础上,对海南发展房车旅游提出四点对策建议:①建立"政府引导、行业合作、企业创新"的房车旅游管理和运行机制;②抓住目标消费市场,加强多元化营销,更新传统消费理念;③积极借鉴国际房车旅游发展经验,以国际化改造为手段,建立衔接国际标准的房车旅游服务体系;④完善信息网络基础设施,推进房车旅游信息系统建设,发展海南智慧旅游。

海南国际旅游岛建设背景下的热带休闲农业旅游

介绍了海南国际旅游岛建设背景下的热带休闲农业旅游的发展现状及前景,进行了海南热带休闲农业旅游的SWOT分析,提出了其的发展策略。

区域土地资源可持续利用的生态安全评价──以海南省为例

为了贯彻落实《国务院关于推进海南国际旅游岛建设发展的若干意见》,保障海南国际旅游岛建设发展需要,笔者运用调查研究及模型分析方法,以海南省土地资源为研究对象,从自然、经济、社会3个方面构建海南省土地资源可持续利用的生态安全评价指标体系,对研究区域内土地资源可持续利用生态安全进行评价。结果表明:2011年海南省各市县土地资源生态安全状况总体良好,5个市县生态安全状况达到"理想"状态。最后结合海南国际旅游岛建设发展的战略定位,笔者提出了促进海南省土地资源可持续利用的对策及建议。

海南温泉旅游者健康生活型态对其心理幸福感的影响

实证研究发现,海南温泉旅游者具有明确的心理幸福感,包含"知足常乐""解压放松""有价值的生活""生活满意""活跃享乐"和"自主能力"等六个因素,其生活型态包括"饮食习惯""医疗保健"与"压力处理"等三个类型,可合理区分为"积极养生族"与"乐天活力族"两类。研究成果揭示,健康生活型态是一个有效的市场区分工具,可针对不同健康生活型态的游客设计幸福感体验的促销策略来吸引游客。

海滨海岛旅游资源开发建设案例解析——以海南国际旅游岛为例

随着海滨海岛旅游资源开发空间和深度的拓展,中国的旅游格局正呈现一种由以大陆型产品为主体转向大陆型产品和海洋产品并重的新变化,这当中海南国际旅游岛的建设功不可没。海南拥有国内他处无可比拟的热带海岛旅游资源与生态环境的突出优势。海南的旅游资源开发曾历经曲折,进展缓慢。2009年国际旅游岛建设之国家战略的出台,使海南旅游发展面临新的历史机遇,且近五年来已开始迈上快车道,所取得的成就不菲,但存在的问题同样不容忽视。未来海南国际旅游岛建设的目标是打造中国的旅游特区和唯一的省级全域旅游示范区、世界一流的海岛海洋休闲度假精品旅游目的地。其海滨海岛旅游资源的创新开发路径在于:既显著提升内涵品质和大力拓展外延空间,又不断推出资源利用充分和市场期盼已久的新型海洋旅游产品。唯有如此,海南旅游才能迈上健康、持续发展之路。

游客心理动机与对目的地形象知觉的差异及相关性研究——基于海南国际旅游岛的调研分析

以海南国际旅游岛的游客为研究对象，采用问卷调查的方式搜集数据，分析游客的心理动机及其对目的地形象知觉的反应情形，并了解不同人口统计变量的游客其心理动机及对目的地形象知觉的差异。结果发现：1．游客的旅游信息大多来自有来岛旅游经历的亲朋好友，同行人数以2～5人居多，游客对海南国际旅游岛的了解程度为一般；2．在心理动机方面，游客对“放松身心、接近大自然”的反应平均数最高；3．在对目的地形象知觉方面，游客对“海南国际旅游岛有关丽的海景风光”的反应平均数最高；4．在人口统计变量方面，不同性别、年龄、婚姻状况及教育程度会影响“基础建设与社会经济环境”“身体动机”“氛围”及“了解动机”等方面；5．“心理动机”与“对目的地形象知觉”二者之间有显著正相关。

网络舆情危机影响下的旅游地形象感知及行为意向研究——以海南国际旅游岛为例

了解游客对旅游网络舆情危机影响下的旅游地形象感知和旅游行为意向的变化,有助于提高旅游舆情危机预防、应对管理和事后恢复的针对性和有效性。文章以海南为例,运用文献研究、描述性统计分析、因子分析、聚类分析、均值分析方法进行研究,结果发现:1.旅游地形象感知和行为意向包括舆情危机的直接影响、舆情危机的间接影响、舆情危机的价格感知影响和舆情危机的行为意向影响四个公因子。2.游客可分为敏感型游客、中立型游客和宽容型游客三类,不同类型游客对旅游网络舆情危机影响的感知有显著差异。3.多数的游客特征对其形象感知和行为意向的影响不大,仅前往海南旅游频率、家庭生命周期、职业和教育程度等变量对游客群体间旅游地形象感知和行为意向差异有较大影响。